Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Retail TouchPoints
JULY 28, 2023
But why is this game-changing for your business? Optimising Toward True Business Value When looking down the P/L of any ecommerce store, it is obvious that revenue is not the goal itself. Ecommerce marketers must learn how to leverage first-party data effectively or risk being outmanoeuvred by those that do.
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