Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Music to the ears of every brand entering this market is the extremely low return rate.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Spending and hoping for the best.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. How to Use CBD Ecommerce Trends Effectively.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Retail TouchPoints

JULY 4, 2022

We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance. Entrepreneur and digital marketer Mike Belasco has been the founder and CEO of eCommerce digital marketing agency Inflow since 2007.

eCommerce 268

eCommerce SEO Events Recommendation 268

Kissmetrics

OCTOBER 6, 2021

The hiccup comes with marketing. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. As you build up your D2C brand, your customers will be your best marketers. 7 Strategies for D2C Brands.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Ecommerce Platforms

MAY 2, 2018

Ecommerce Minute. Ecommerce Minute hosts Bart Mroz and John Suder bring you your daily dose of all things ecommerce tech, and retail news. If these topics catch your interest, be sure to check out the eCommerce Minute Podcast for even more. This is a raw podcast created for online retailers by online retailers.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. In 2022 retail online sales were estimated to be over 5.7 Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. In 2022 retail online sales were estimated to be over 5.7 Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. To visualize what B2B ecommerce covers, we’re talking about: Distribution selling: if a business is selling to another large store or chain retailer.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Other Factors to Consider.

Social Media 125

Social Media eCommerce Recommendation PPC 125

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

AcquireConvert

AUGUST 29, 2022

However, retail, beauty, apparel, and fitness industry ads achieve notably better rates than this (up to 1.59 percent for retail) because of the generally high quality of the ad images and copy. Retail and apparel are much lower, with rates of 3-4 percent. The overall average CPA for retail is $21.47. Facebook ad costs.

Apparel 36

Apparel Shopify PPC eCommerce Marketing 36

Omnisend

SEPTEMBER 6, 2021

As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. One of the biggest challenges ecommerce brands face is sustainable growth, and remaining flexible to respond to industry changes throughout that growth. Reading Time: 15 minutes. How can you grow under these conditions?

eCommerce 148

eCommerce Books Marketing Merchant Services 148

BigCommerce

DECEMBER 13, 2017

Last year, the retail giant surpassed $107 billion in total sales. But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Mobile Automotive 88

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Korona

MARCH 23, 2023

A flash sale is a marketing and sales strategy used by eCommerce brands to boost their sales by offering discounted prices for a limited period of time. Take advantage of this attention by leveraging content marketing and social media ads to spread the word about your exclusive deals, thereby bringing in new customers.

POS 52

POS eCommerce Merchant Services Social Media 52

eCommerceFuel

SEPTEMBER 11, 2019

Retailer cited surge in same-day fulfillment – both drive-up and Shipt delivery – driving sales growth. Amazon Ecommerce PPC Digital Marketing Manager | The Emazing Group | Anaheim, CA. VP Ecommerce Marketing | The Emazing Group | Anaheim, CA. Share Your Warehouse Hacks!

eCommerce 24

eCommerce Payment Services Shopify PPC 24

BigCommerce

FEBRUARY 13, 2018

In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. Image source. Business-to-Business (B2B).

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Kissmetrics

SEPTEMBER 19, 2020

As an industry, ecommerce is expected to grow at a minimum of 6.3 The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! Last time , we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more. This month has given us a lot to be thankful for in the marketing news world. Marketing News Highlights. Published November 27, 2019. Let’s get started!

Marketing 78

Marketing eCommerce Social Media Gifts 78

ROI Revolution

JANUARY 27, 2020

Welcome to the first monthly marketing recap of the new decade! Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success. Marketing News Highlights. In addition to shipping costs, Amazon’s marketing costs rose nearly 44% year over year to $4.75

Marketing 78

Marketing Shipping Costs Social Media Games 78

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. of all retail search ad spend , and contribute to 85% of all clicks. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? Yes, I’m talking about paper, mailboxes, super old-school stuff, and these I realize is an e-commerce podcast. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. Yeah, me neither.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

BigCommerce

NOVEMBER 2, 2017

This is us leading you to the ecommerce waters – it’s now up to you to drink. In the online retail world, traffic is the foundation of your brand’s success. But, how exactly do you increase ecommerce traffic? AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

APRIL 20, 2018

In March 2018, Google announced their Shopping Actions launch –– a tool aimed at helping retailers compete against Amazon. In early beta programs, Google retail partners saw the average size of a customer’s shopping basket increase by 30% after joining the program. voice commerce!). The program at current is quite limited.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? Yes, I’m talking about paper, mailboxes, super old-school stuff, and these I realize is an e-commerce podcast. He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. Yeah, me neither.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Content + Commerce Integration. Niche PPC Strategies.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Watch the replay of the webinar here!

eCommerce 78

eCommerce Social Media SEO Payments 78

Retail TouchPoints

APRIL 13, 2021

It’s no wonder research indicates retail websites stand to gain the least from the Core Web Vitals update. To avoid unnecessary layout shifts, you should be optimizing your retail site for mobile. Images and videos are the biggest disadvantage for online retail sites when it comes to Core Web Vitals ranking signals.

SEO 170

SEO Improvements Mobile Recommendation 170