Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Omnisend

JUNE 4, 2021

Understanding SMS reliability and how to improve upon it are key to making this communication channel shine. The purpose of marketing is to reach the customer and generate an action or response. SMS marketing consists of sending text messages to convey an announcement of some kind; i.e., a reminder, a promotional deal, etc.

Multi-channel 203

Multi-channel X-cart Telecommunications Channel 203

Optimizely

AUGUST 8, 2017

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. This four-day event features speakers from innovative brands like Wayfair, Neiman Marcus, Bauble Bar, and Peapod — among others. Tapping Into The Omni-Channel Nature of Today’s Consumer.

Multi-channel 210

Multi-channel lightspeed Channel Customer Retention 210

BigCommerce

JULY 13, 2017

That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. Damon Didier, VP of Marketing at Office Furniture Source.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Omnisend

JULY 27, 2021

In this article, we’ll explain the importance of cookies to contemporary tracking techniques and take a look at what ecommerce vendors are doing to adjust to a cookieless future. On the other hand, third-party cookies were already under increased regulatory scrutiny due to concerns surrounding data privacy.

Multi-channel 148

Multi-channel Information eCommerce Channel 148

ChannelSale

MARCH 13, 2024

With the rapid rise in e-commerce sales worldwide and supply chain issues, many companies are not able to deliver products on time, causing fulfillment frustrations. There are many other issues like improper inventory causing inaccurate stock, insufficient warehouse handling, inferior customer support, fluctuating demands, and others.

Fulfillment 59

Fulfillment eCommerce Multi-channel Order Fulfillment 59

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Multi-channel retailing is the practice of selling merchandise on more than one sales channel.

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Multi-channel Channel Comparison Shopping Shipping Costs 263

Omnisend

MAY 31, 2023

Leveraging available first-party data, Attentive helps marketers understand their audience and deliver targeted messaging to motivate them to take action. The tool also integrates with other marketing apps to help you design profit-making SMS campaigns with confidence. Omnisend : Best for ecommerce Shopify review: 4.8/5

Multi-channel 88

Multi-channel Shopify Omnichannel eCommerce Platforms 88

ChannelSale

MARCH 21, 2023

Apart from marketplaces, there are several other channels, especially social media, which give consumers a chance for engagement and product discovery. This clearly shows that consumers utilize multi-channels to find a product or service of their choice.

eCommerce 52

eCommerce Multi-channel Social Media Channel 52

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. Other: 22.74%. Other: 12.67%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

ChannelSale

MARCH 17, 2024

per the Digital Commerce 360 analysis using Similarweb data. Walmart was the other marketplace that saw its biggest sales days in its entire history during this Black Friday and Cyber Monday sales. Amazon marketplace had the highest traffic from US purchasers during the event, accounting for 26.5%

eCommerce 52

eCommerce Multi-channel Shipping Costs Events 52

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. Sales Channel Management. trillion – that's a lot of dough!

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Establishing marketing strategies like SEO and content marketing. HubSpot Ecommerce Marketing Training Course.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Steve Dennis

SEPTEMBER 6, 2017

Amazon, which accounts for about 45% of all US e-commerce, has amassed cumulative losses in the billions, and even after more than 20 years still operates at below average industry margins. Here three important factors come into play: Marketing costs start to escalate. So why is this?

eCommerce 222

eCommerce Shipping Costs Customer Multi-channel 222

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Omnisend

DECEMBER 14, 2023

Omnisend Image via Omnisend Omnisend is a powerful ecommerce email and SMS marketing platform. You can create personalized and automated campaigns across multiple channels. Omnisend integrates with popular ecommerce platforms, including Shopify, WooCommerce, BigCommerce, Wix, and Magento.

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

SellBrite

AUGUST 27, 2017

Other merchants have been banned due to elements outside of their control. While more sales are always welcome, it takes work to get your own ecommerce store up and running. reduce the risk and reliance on a specific channel that you do not and will not own. Building your own store means you set the rules.

Shopify 101

Shopify Multi-channel Shipping Costs eCommerce 101

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Omnisend

MAY 12, 2023

Reading Time: 9 minutes Do you think MailerLite is the best and most affordable email marketing solution for all types of businesses? There are tons of other platforms that offer something different and more valuable and may be the right fit for you. Consider other MailerLite alternatives like Omnisend and Brevo for that.

Live Chat 78

Live Chat Shopify Social Media Omnichannel 78

Ecommerce Platforms

APRIL 30, 2020

Premium — the Premium plan includes all the features from previous plans as well as the ability to run Facebook ads, live chat, multi-user access, and the ability to send between 120000 and 350000 emails per month. Analytics aren’t as detailed as with some other email marketing services for Shopify. Who It's For. Who It's For.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Omnisend

MAY 31, 2023

It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. But it includes an extra channel— push notifications —and is available at a lower cost. Omnisend also enables multi-channel automation workflows and automation splits.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Ecommerce Platforms

MARCH 9, 2023

The best ConvertKit alternatives offer a variety of solutions for marketing automation to companies looking for something other than what they get with ConvertKit. Here, you can track customer conversations across multiple channels, and implement strategies for better conversions. SendX also integrates with other leading tools.

Omnichannel 104

Omnichannel Multi-channel Technology Live Chat 104

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

SellBrite

JULY 22, 2020

However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy. Sellers want more marketing options.

Home Furnishings 159

Home Furnishings Merchant Services Arts Supplies 159

Ecommerce Platforms

APRIL 26, 2021

Hosted eCommerce with built-in speed. Multi-produce eCommerce solution. Supports various marketing needs. Another of the well-known solutions available from today’s ecommerce market, BigCommerce provides a state-of-the-art ecommerce platform intended to help merchants scale their business online.

Volusion 104

Volusion Payment Services Merchant Services Shipping Costs 104

Omnisend

APRIL 30, 2021

The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. However, the jewelry ecommerce market remains relatively small ( around 5-10% of all sales , according to experts) in comparison to other fashion niches. Jewelry Ecommerce Trends.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Omnisend

JUNE 6, 2023

Why should you combine email, SMS, and push notifications in your marketing automation workflows? With Omnisend, you can combine email and SMS marketing seamlessly. You can create multi-touchpoint marketing campaigns, leading to higher conversions and ROI. But it is not built for ecommerce.

Live Chat 78

Live Chat Shipping Costs Omnichannel BigCommerce 78

AcquireConvert

NOVEMBER 27, 2022

It is probably the best known of the marketing attribution software apps out there, centralizing the key metrics from all your marketing channels into a smart dashboard on mobile or web. It greatly simplifies the marketing attribution process and provides actionable insights into your marketing data. Free Trial?

Shopify 41

Shopify Marketing Multi-channel Merchant Services 41

Ecommerce Platforms

APRIL 3, 2020

According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. Sell on multiple channels? This means investing in software for your eCommerce store that helps with order management across a range of systems, including social media.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Ecommerce Platforms

JANUARY 24, 2023

Yotpo integrates with various ecommerce platforms to seamlessly slot into your existing tech stack and does have a robust integration network with other ecommerce marketing tools. These guide your shoppers through high-converting topics that may encourage other shoppers to buy from you.

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

Omnisend

NOVEMBER 13, 2023

The importance of a WordPress contact form in ecommerce The ecommerce sector is highly competitive. A WordPress contact form provides a direct channel for customer queries and feedback. Here’s why adding a WordPress contact form is essential for your ecommerce business: 1.

Payment Services 88

Payment Services eCommerce WooCommerce Document 88

Ecommerce Platforms

MARCH 30, 2023

While some companies will get all the functionality they need from a service like Constant Contact, others will need another option. After all, Constant Contact can be a particularly expensive email marketing tool, and it does have some limitations when it comes to workflow flexibility.

Live Chat 104

Live Chat eCommerce Payment Services Omnichannel 104

Ecommerce Platforms

DECEMBER 29, 2021

Email marketing and automation comes as part of the HubSpot “marketing hub”, which also offers access to forms for collecting leads, ad management, and more. Thus, easy-to-use hub gives you a range of capabilities you might not get from other market contenders, including a built-in CRM solution, and live chat for speaking to customers.

Omnichannel 104

Omnichannel Live Chat Social Media Multi-channel 104

Payoneer

MAY 22, 2023

Want to get paid from Coupang and other global marketplaces? This tech-savvy demographic has embraced the convenience and wide variety of options offered by ecommerce platforms. Get ready to embark on an exciting journey that will connect you with millions of South Korean buyers and help you maximize your ecommerce success.

Payment Services 26

Payment Services eCommerce Payments Food and Beverages 26

Payoneer

FEBRUARY 22, 2023

Nigeria’s ecommerce market is rapidly growing and is projected to generate a revenue of US$7,627 million by the end of 2023, making it the 39th largest ecommerce market globally. With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027.

Payment Services 26

Payment Services Payments eCommerce Cryptocurrencies 26

Sailthru

MARCH 12, 2018

Target, which managed a critical sales turnaround during 2017, is expanding its omnichannel strategy to accelerate its increasing ecommerce market share. “Target continues to demonstrate the effectiveness of its store base in its multi-channel transition,” he told Retail Dive.

eCommerce 60

eCommerce Omnichannel Shipping Costs Multi-channel 60

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191