Inflow Insights

OCTOBER 14, 2021

B2B eCommerce Marketing Strategies for PPC. For example, if you’re a shipping supplies store, you should have separate ad groups for bubble wrap, cardboard boxes, packing tape, etc. Price Extensions. B2B eCommerce Marketing Strategies for CRO. Publish unique case studies. Optimize branded campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

BigCommerce

AUGUST 3, 2017

You might have offers that run all year round or maybe you have a few offers that are permanent such as “free shipping.” Notice how Don Wood’s Ford Racing Parts does it: You can’t miss the Free shipping offer with a banner of that size. I won’t pay for shipping. The solution is simple: provide free shipping.

Shipping Costs 836

Shipping Costs eCommerce BigCommerce Payments 836

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. What you’re reading is our latest thinking on this topic. .

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Ecommerce Platforms

AUGUST 6, 2022

This outsourcing of the fulfillment process works by sending products to the 3PL, where they store, pick, package, and ship the items as orders come in through your store. For example, you may require kitting and realize that only some fulfillment companies provide kitting, so the other aspects like pricing and speed become less influential.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

Inflow Insights

JANUARY 23, 2018

You can get details on our methodology, download the full matrix, and learn how we selected the 20 Best In Class sites—or skip below to see 12 key insights from this year’s study. Previous Years: 2017 Inflow eCommerce Best In Class Matrix and Report. The 20 Best In Class Ecommerce Sites of 2018. 12 Key Insights from Our Study.

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2. Content Audit Strategies.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

BigCommerce

SEPTEMBER 12, 2017

With this in mind, we’ve launched a new study analyzing modern, omni-channel consumer behavior. This data uncovers the details on how, when, where and why Americans buy, educating the entire commerce industry on today’s consumer shopping preferences. You’ll see this trend pop up throughout the study. Parents vs. non-parents.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Retail TouchPoints

APRIL 21, 2023

The demand for robotics and automation across retail logistics is pushed further by the ever-growing global fashion and ecommerce market value. Along with the boom in online shopping, as more retail activity shifts to ecommerce, fashion retailers in particular are faced with new responsibilities in order fulfillment.

Marketing 266

Marketing Fashion Order Fulfillment Shipping Costs 266

BigCommerce

AUGUST 8, 2017

Want some expert help – for no additional cost? If you want email addresses, Facebook is the place to go, with many advertisers reporting costs below $1 per lead. Free shipping. How Facebook Advertising is Priced. 28 cents and the cost per 1,000 impressions (CPM) was $7.19. How Instagram Advertising is Priced.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

BigCommerce

OCTOBER 26, 2017

Below are 12 common mistakes that merchants make when engaging in cross border commerce: Big Technology Investments. Calculating Total Landed Costs. Dimensional and Physical Shipping Assumptions. Forgetting to Calculate Total Landed Costs. Complex International Shipping, Solved. Shipping methods.

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

UpSellIt

JANUARY 13, 2021

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. While there are many comparison factors, a survey by BrizFeel found price to be the most important consideration in 89% of purchase decisions.

Comparison Shopping 79

Comparison Shopping Shipping Costs Consumer Multi-channel 79

BigCommerce

DECEMBER 1, 2017

Not only are they incurring the additional shipping costs, but they also are not able to interact with their purchase in person as they would in a physical store. Discover how to create your shipping and returns policy , including: General guidelines. Why a Great Ecommerce Returns Policy is a Must-Have. Items to address.

Shipping Costs 419

Shipping Costs eCommerce Merchant Services Shipping 419

RetailMinded

AUGUST 16, 2022

As the e-commerce market becomes more crowded, creative packaging is becoming an increasingly important way for small businesses to differentiate themselves. A manufacturer who uses labeled or unique shipping components promotes a positive customer experience and builds brand loyalty. It also cuts down on waste.

Shipping Costs 52

Shipping Costs Customer eCommerce Marketing Small Business Retail 52

BigCommerce

MARCH 30, 2018

In fact, Amazon’s Subscribe and Save subscription service is the most used subscription service in the world, according to a McKinsey study. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Low cost for recurring orders.

Subscription 345

Subscription Payments eCommerce Payment Services 345

ecomdash

NOVEMBER 26, 2018

One of biggest mistakes ecommerce businesses make is selling an excessive number of products. Doing so can cost a ton of money in inventory, storage, resources, and marketing, especially for small businesses and ecommerce startups. Less Expensive. Selling niche products saves you money across the board. Better ROI.

Shipping Costs 148

Shipping Costs eCommerce Food and Beverages Fulfillment 148

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. The theory in play here is: repetition.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

BigCommerce

DECEMBER 13, 2017

Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products. Finally, you need to understand Amazon’s pricing structure and adjust your pricing with it. Don’t compete on price!

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

ESW

FEBRUARY 5, 2020

. “Failing to meet compliance regulations in a country you’re attempting to expand into can not only put a halt to your expansion plans, but also create additional costs in your home country,” they write. retailers looking to enter foreign eCommerce markets is currency and payment processing. That’s not all.

Payment Services 103

Payment Services Merchant Services Shipping Costs Payments 103

BigCommerce

AUGUST 13, 2018

But according to a study by BazaarVoice , 76% of Prime Day shoppers plan to visit other channels before purchasing from Amazon. Even Amazon shoppers compare pricing and reviews on various sites. Most people like to browse, read reviews, and compare pricing. They are looking at: Walmart (46%). Consumer electronics websites (45%).

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Algopix

MAY 5, 2020

While Amazon , Walmart and eBay still hold more than 60% of the eCommerce market in the US, growing demand translates into greater opportunities. . Other perks include free shipping and a 5% discount off Target credit cards. Orders can be shipped independently or by SBN (Shipped by Newegg). Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Inflow Insights

MAY 1, 2018

You’ve attracted a consumer to your site and won them over on a particular product, but most eCommerce marketers know that doesn’t guarantee a sale. Each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re using: which features are trending and becoming the norm.

Shopping Carts 117

Shopping Carts Shipping Costs eCommerce Shipping 117

Ecommerce Platforms

FEBRUARY 23, 2023

With dropshipping, you needn’t worry about storing products, shipping goods, or managing warehouses. That means you can focus exclusively on marketing, branding, and delighting your customers. According to many studies , it’s only a matter of time before the value of the dropshipping space exceeds $500 billion.

Small Business Retail 104

Small Business Retail Hobbies Fulfillment Electronics 104

BigCommerce

FEBRUARY 23, 2018

For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). Examples of ecommerce customer loyalty programs (with case studies).

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

ESW

JULY 6, 2020

According to a Trustpilot study, The Psychology Behind Trust Signals , 66% of consumers claim the presence of “social proof,” or trust signals, increases the odds of them making a purchase. Here are the five leading eCommerce trust signals. That means you need a page devoted to your shipping policy. “If

Shipping Costs 120

Shipping Costs Payments Shipping Payment Services 120

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Ultimately, the ecommerce space is a competitive one, filled with challenges to address. Go to the top. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. For our price point, phone calls are gold.”.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Keyword market trends.”

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Shopping Signals

AUGUST 30, 2016

Cindy : Yes one thing I didn’t think of, and wish I had, was to remove my free shipping offer when a minimum order met $75+. So quite a few customers saved 25% off, plus got free shipping, and some orders costed me $12 to ship. It’s inspiring to see an ecommerce case study like this.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Omnisend

APRIL 25, 2021

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. Propose products that cost less than the main product being viewed; we recommend a range of 10 to 50% of the product price. A study from Harvard Business School speaks to the revenue potential of bundling.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

BigCommerce

AUGUST 31, 2017

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. You should know well in advance when your last shipping days are and what your Black Friday offers or any other holiday deals are, so you should be working around these.

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

Inflow Insights

JULY 13, 2021

However, if you don’t start with a high quantity of email subscribers, you simply can’t get the quality leads you need to generate sales and revenue in your email marketing campaigns. Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Free Samples.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

eCommerce CEO

JANUARY 29, 2019

Try 3dcart For Free WooCommerce Review Best Platform For SEO 1-Click Selling Apps Available Lots of Service Providers Hosting Can Be Expensive Difficult To Troubleshoot Needs Lots of Extentions Overall 3.7 This is a critical key difference between the original study. So the previous study included under marketed (dead sites).

eCommerce Platforms 111

eCommerce Platforms eCommerce Shipping Costs 3dcart 111

ecomdash

FEBRUARY 25, 2019

Recent studies show that more than 50% of site visitors use the internal site search feature. A recent study by G2Crowd shows 95% of customers read reviews before they buy products online. Forrester conducted a study where 44% of users wanted to receive instant answers to their questions during online shopping sessions.

Shopify 60

Shopify Shipping Costs Live Chat SEO 60

BigCommerce

MAY 30, 2017

The first popup ad flashed onto the scene in the mid-’90s, and since then online marketers have weighed the downsides of using popups — annoying customers, interrupting user experience, even slowing down page speeds — with the fact that popups are really, really effective. Free Shipping Banners & Popups. How effective?

Subscription 409

Subscription BigCommerce Shipping Costs Merchant Services 409