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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. What Is E-commerce Marketing?

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Essential E-Commerce Marketing Strategies For 2021

Ecommerce Guru

No matter whether your online retail firm is just getting started or has grown to the point where it is sustaining a large client base, it is critical that you remain on top of the most recent e-commerce marketing trends and methods for your industry.

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eCommerce Marketing Automation: Your eCommerce Guide To 3 Common Flows

Groove

eCommerce Marketing Automation. Why eCommerce Marketing Automation? As the eCommerce landscape continues to rapidly evolve (some might say mutate), businesses must adopt cutting-edge technologies and processes to stay competitive in the marketplace. That solution? What Is an Abandoned Cart Flow?

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Global Voices Report: The German Ecommerce Market

ESW

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. Nearly 3 in 4 shoppers (74%) reported buying clothing online.

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Apple's privacy changes drive up ad prices for e-commerce marketers

RetailDive

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

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What 2023 Global Retail E-Commerce Holds, According to eMarketer

ChannelAdvisor

In its 2023 Global Retail E-Commerce Forecast , eMarketer forecasts a slightly better outlook for digital retailers compared to the slumps of 2022. How will e-commerce retailers fare over the next few years following an era of volatility? last year, representing a nearly flat share of total retail.