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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

The data now made sense, and we were ready to make campaign recommendations. Most of our eCommerce clients run both Google and Bing ads. We started with perhaps the most important campaign for any eCommerce business: the branded search campaign. We ended up with a few guidelines: Avoid making the copy too personal.

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Amazon FBA Private Label: The Ultimate Guide to Succeed

Algopix

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

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How to Automate Google Ads: 4 Winning Strategies for eCommerce Sites

Inflow Insights

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. In this blog, we’ll show you how, detailing the four kinds of automation available to you and our recommended practices for each. Our Recommended Google Ads Automation Strategies.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet.

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Shoppable Media: The Power of a Partner Program

ChannelAdvisor

Today, every channel is an e-commerce channel. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few.