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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Consumer packaged goods companies have traditionally reached their customers through retail stores and e-commerce sites.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world. The Unboxing Experience.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 If you want to get on top of the footwear ecommerce world, you need to know the top trends. trillion industry.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

While creating and amplifying content across email, video, social media and its site has helped Babylist build credibility and drive user engagement, “one thing we have never been able to help them with is the physical touch-and-feel experience with products,” Grant noted.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Understanding how and when to engage with customers makes all the difference in the world of ecommerce. This is why we’re exploring customer lifecycle marketing today, along with the crucial role it plays in ecommerce. What’s the Role of Customer Lifecycle Marketing in Ecommerce? With Omnisend, this is made simple.

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Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce

Sailthru

-based realtor provides some real numbers to support the positive impact of physical stores on ecommerce engagement. Analysts are forecasting a rosy holiday season for online retail this year, likely with some help from the omnichannel shoppers making brick-and-mortar an ecommerce driver. A new study from U.K.-based

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Leveraging 2020 Ecommerce Trends to Improve Strategies

UpSellIt

Leveraging ecommerce trends to optimize your site is more vital than ever. Forecasters have predicted that annual ecommerce sales will hit $4.5 However, the dynamic nature of ecommerce means that brands have to continuously strive to meet the changing demands of consumers. How You Can Take Action. Personalization through AI.