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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. Enter: mobile marketing. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Map Customer Journeys for Data-Driven Mobile Marketing.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We’ve got the right tools to meet customer and market needs, whatever they may be.”. People know us for snowboarding.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

As we navigate the complexities of global commerce, the need for efficient and transparent international transaction methods becomes increasingly apparent. DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. trillion in 2022.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The Power of Flexible Enterprise Ecommerce Retailers have traditionally struggled to understand sudden changes in customer needs, because their systems aren’t holistic enough to see surges early and react to them in time. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels. Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online.

B2B 274
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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. Sandhu said that the company makes approximately 100 price adjustments every day.

eCommerce 263
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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores. The Brandcrush platform is available globally and is currently undergoing integration with Criteo’s retail media solutions.

Retail 256