John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? When to Hire an eCommerce PPC Consultant.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

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10 Free HubSpot Integrations For Startups Revenue Boost

MakeWebBetter

No money to buy the best tools for your startup business? Hakuna Matata! I have compiled a list of absolutely free online business tools that will help your business grow and give lots of bang for your buck. So, If you are looking to transform your idea into a startup.

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies.

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Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Inflow Insights

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Want us to automate and optimize your eCommerce store’s paid search and PPC campaigns? Wondering what you could be automating in terms of PPC?

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies?

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Everything I Taught You About SEO Was Wrong

Kissmetrics

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money.

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Episode 59 – SEO for Ecommerce with Dale Bertrand

eCommerce Evolution

In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. Here’s a look at the SEO topics we cover in this episode. .

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SEO Pillars, Trends, & Best Practices to Optimize Your Organic Ranking

ROI Revolution

Search engine optimization (SEO) is the process of optimizing your website to appear higher on search rankings and consequently boost organic traffic. There are lots of different types of SEO, trends to follow, and tips to remember – it can easily get overwhelming.

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10 Ways To Market Your Ecommerce Site

SellBrite

The same is true in ecommerce marketing. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. Social media advertising also utilizes PPC models. 6) Have an SEO strategy.

Top 10 Marketing Trends 2020 Can Kill Your Business If Ignored [Free Market Research Template]

MakeWebBetter

eCommerce Google Analytics PPC SEO Social Media WooCommerce b2b marketing trends 2020 content marketing trends 2020 digital marketing trends new marketing trends 2020 social media marketing trends 2020 social media trends 2020 top digital marketing trends 2020 Top Marketing Trends 2020

4 Step eCommerce Keyword Research Strategy (Advanced Guide)

Inflow Insights

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Talk to one of our SEO experts here.

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Why Content Quality Matters for Your eCommerce Website

Inflow Insights

Do you want to keep the traffic from search engines coming to your eCommerce website? In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Creating content for eCommerce and scaling quality content production.

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. You should grab our special report, Setting Ecommerce Marketing Goals.

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Note: Want to talk to someone who can help with your eCommerce store’s digital marketing?

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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your chance for click-thru traffic! Optimize your feed with common SEO tactics. Ad Groups with various biddings (via PPC Hero).

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO.

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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. Get your free Amazon SEO Guide here. . Free Guide to Amazon SEO.

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Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Inflow Insights

In this post, we’ll share with you the exact strategy we use with one of these eCommerce companies. Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? Ever curious how big-name brands spend their budget?

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How to Uncover Hidden Content Decay on Your eCommerce Website (Without Any 3rd Party Tools)

Inflow Insights

Tracking content decay particularly matters for eCommerce companies because when it’s happening to your most important or highest-converting pages, it can tie directly to losses in revenue. Note: We’ve been helping eCommerce companies with their SEO for over a decade.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Whereas with Google Shopping ads, it looks and feels like you are on an eCommerce listing page already. Conversion Optimization eCommerce Marketing PPC SEO

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO).

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Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Inflow Insights

We’ve divided this guide into two parts: Part 1: Data Feed Optimization: Getting your data feed optimized is the foundation of successful Google Shopping Ad campaigns for eCommerce companies. Conversion Optimization PPC SEO

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BlueHost Ecommerce Hosting Review 2019

Ecommerce Platforms

As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce). Bluehost Review: Ecommerce-Ready Security.

Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Inflow Insights

We have seen that eCommerce marketers tend to chase keywords with a high search volume. For example, take a look at one of our eCommerce clients in the moving company niche. What are long tail keywords, and why do eCommerce marketers ignore them? About eCommerce Search Intent.

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Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started

Inflow Insights

In this guide, you’ll learn the best practices for tracking inbound phone calls to your eCommerce store. The challenge for eCommerce stores is figuring out how to track ROAS accurately without knowing what ads or other marketing sources their calls are attributed to.

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. And it’s how I found my current role at Inflow , an eCommerce marketing agency. eCommerce Strategy

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? .

How Much Does an Ecommerce Website Cost?

Ecommerce Platforms

While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. As a smaller outfit, there may be one question burning a hole in your mind: how much does an ecommerce website cost? Marketing and SEO.

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Here are the top 10 most common challenges faced by eCommerce businesses of all sizes. Amazon is taking over the eCommerce world with their massive online product catalog.

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The 3 Big Google SEM Updates You Need to Know About

ROI Revolution

2) Organic SEO is Changing FAST. There’s now an entire, blooming industry around optimizing content and page markup for Google – colloquially known as Search Engine Optimization (SEO). The rate at which Google changes these days can be more than a little difficult to keep up with.

Brad Geddes: Machine Learning Will Not Replace Your Job!

Omniconvert

We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. He is, however, able to flawlessly teach and practice SEO, PPC, CRO, affiliate marketing, product development, product positioning and much more.…

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Product Feed Optimization: Essential Details Brands Need to Know

ROI Revolution

If you manage or even remotely work on an ecommerce site, then you’re familiar with product feeds and product feed optimization. and SEO. Keep in mind that it’s more SEO-friendly (and UX-friendly !)

What is an Ecommerce Manager?

FastSpring

And who manages the ecommerce team that creates a seamless online customer experience? Yep, the Ecommerce Manager gets to do it all. Essentially, an Ecommerce Manager oversees all online activities and maintains the company’s brand on all digital properties.

4 Crucial Metrics for Determining Your Target Keywords

ROI Revolution

Not only do these people not convert, but their bouncing demolishes your search ranking and chips away at your long term SEO success. Keyword research, which is a fundamental step for ecommerce SEO, isn’t a “set and forget” kind of process. Looking for more SEO help?

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