Forrester eCommerce
MARCH 19, 2018
Dear Marketers, I know how important it is to you to grow revenue. I also know how that focus will help expand your remit — to align with your organization’s strategic priorities and rally around an explicit path to revenue. Any of these 20 examples (and countless more) are more substantial, manageable, and productive than an […].
My Wife Quit Her Job
MARCH 19, 2018
Let me just say it straight away: great product photography isn’t easy to achieve. But I’m not saying this to scare you. Rather, I’m saying this to comfort you. The thing is, if you’ve been struggling to take good product images and haven’t been happy with your results, it’s not necessarily because you’re a bad photographer, it’s just that it’s not the easiest thing to master.
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Forrester eCommerce
MARCH 19, 2018
To provide great CX reliably and efficiently, companies must master the six competencies of customer experience management (CXM): research, prioritization, design, enablement, measurement, and culture. Unfortunately, common misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity.
My Wife Quit Her Job
MARCH 19, 2018
When it comes to running any online business, tracking visitor behavior and testing your conversion funnels are essential for improving your sales. Most webmasters rely on the free tool, Google Analytics, to track the overall statistics for their sites. But while Google Analytics is an extremely powerful tool, it does not provide enough information to give you a clear picture of how a visitor interacts with your site.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MARCH 19, 2018
WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing. As a profession, we’ve talked the talk about customer […].
RTP blog
MARCH 19, 2018
By Thomas Hill, Kx Systems Real-time is the latest in a long line of terminology infiltrating the world of retail. So what is it, and why do you need to care? Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Klaviyo
MARCH 19, 2018
When one of your products unexpectedly sells out, your customers are understandably disappointed, and there’s no guarantee that they’ll come back to buy when you finally restock that item. That can lead to you losing both customer goodwill and revenue. To solve this situation, you want to collect the information of interested shoppers, and reach out to them when you restock so that they can come back and complete their purchase.
Rishi Rawat
MARCH 19, 2018
There are 2 types of readers of my blog, people who prefer video and those who prefer the written format (I’m looking at your Lars). Written format: There are 7 levers (that I know of at this point in time) to influence potential shoppers. One of them is PLAY. Play is a tactic where you employ an interactive element to subliminally communicate your marketing message.
TradeGecko
MARCH 19, 2018
Small business owners know all too well that effective time management is key to running a business successfully. By utilizing TradeGecko as a QuickBooks inventory management add on, you can quickly and easily manage accounting operations and inventory management from the one dashboard.
Demac Media
MARCH 19, 2018
There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business. However, when looking at Integrated eCommerce Systems to leverage it’s imperative that you note how well your different systems play together. Not every backend system is compatible with every core platform, and of course the integrations you need largely depends your size and business needs ( do you have a technology roadmap?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
TradeGecko
MARCH 19, 2018
Small business owners know all too well that effective time management is key to running a business successfully. By utilizing TradeGecko as a QuickBooks inventory management add on, you can quickly and easily manage accounting operations and inventory management from the one dashboard.
Dynamic Yield
MARCH 19, 2018
A Customer Data Platform (CDP) is a marketer-operated system used to collect, connect, and unify data from the multiple sources and touchpoints associated with the journey a user takes with an organization. CDP vs DMP Commonly confused with a Data Management Platform (DMP) which refers to a centralized database meant for building audiences to support […].
Etail Solutions
MARCH 19, 2018
Another problem many merchants encounter on a daily basis is poor visibility. They don’t have a dependable real-time view of their – or their suppliers’ – inventory, therefore they can’t manage it effectively. Having this visibility is critical to preventing stockouts and overstocks, and to increasing selection. The Headache of Stockouts & Overstocks You’ve probably already… The post The Real Cost of Carrying Too Much – or Not Enough – Inventory appe
Dynamic Yield
MARCH 19, 2018
A Customer Relationship Management Platform (CRM Platform) refers to the technology a company employs to manage interactions with a customer, capturing key information generated during those engagements. Unlike a Customer Data Platform (CDP) which collects and connects data from multiple sources for identification and unification, CRM platforms are not designed to import significant volumes of […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Weebly
MARCH 19, 2018
Email marketing works. On average, every $1 spent on email marketing returns $38 dollars in revenue. Sound crazy? Even if you go with a broader definition of "return on investment," email marketing at 122% ROI is four times more effective than social media marketing. Does that mean every email you send should include an offer? Not necessarily.
Kissmetrics
MARCH 19, 2018
I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic , it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need a great product. Yes, you need a competitive price. But the future belongs to the experience around your product or service, through each stage of your sales funnel.
BigCommerce
MARCH 19, 2018
In fall 2017, Instagram and BigCommerce enabled shopping on Instagram for U.S. merchants through shop on Facebook. This feature allowed businesses to tag products in Instagram posts, making it easier for consumers to learn more about a product with a single tap, and streamlined the path to purchase. In beta, participating stores like Natori saw up to a 1,417% increase in traffic and sales from Instagram.
Ecommerce Platforms
MARCH 19, 2018
Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics —a blog about analytics , marketing , and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video. There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
eCommerce Guider
MARCH 19, 2018
Learn How To Protect Your Cryptocurrency & How to Store Your Cryptocurrency With Cryptocurrency Wallets. New to Cryptocurrency? With the investment opportunities available you’d be crazy not to get involved. However, if you’re worried about safety or think that your coins won’t be safe then this article will show you how to protect your coins using cryptocurrency wallets!
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