Mon.Mar 04, 2019

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The Cheapest Possible Way to Launch an Ecommerce Store

Ecommerce Platforms

You've seen (or maybe heard about) the entrepreneurs on Shark Tank. Half of them walk in front of the sharks talking about the hundreds of thousands, or even millions of dollars they have spent on their startup, only to be in a situation where they need more money from the billionaire investors to keep their dreams alive. It may give you a sinking sensation in your stomach, knowing that you would never be able to gather together that type of money or have the collateral to backup that sort of lo

eCommerce 190
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The Importance of Social Media Influencers for eCommerce in 2019

Payoneer

Imagine scrolling through your social feed and coming across a post by a well-known actress endorsing a particular face cream. Everything about the picture is perfect; from the background to the pose to the caption – it all seems too set up. And it is. Now, imagine the same scenario, but instead of an actress, you see a post by your favorite lifestyle blogger.

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The Best Shopping Cart Software for Brands in 2019

CPC Strategy

If you have an online store, you need shopping cart software. At its most basic, shopping cart software is the piece of technology. > Read More. The post The Best Shopping Cart Software for Brands in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Tech Titans Google And Microsoft Are Transforming Cybersecurity

Forrester eCommerce

Last April, we outlined how the “Tech Titans” (Amazon, Google, and Microsoft) were poised to change the cybersecurity landscape by introducing a new model for enterprises to consume cyber security solutions. Security has long been delivered as siloed solutions located on-premise. These solutions were hard to buy, hard to use, and existed in siloes. Security […].

Consumer 382
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Creating A Culture Of Empowerment To Drive Innovation

RTP blog

By Anthony Ferry, PriceSpider When innovation dies and a product line atrophies, it is because we are not engaging innovation. In today’s rapidly changing landscape, forward-thinking companies interested in long-term retention, increased profits and overall growth must encourage employee engagement — this drives employees to truly care about their work, which leads to thoughtfulness and ideas that advance businesses and even spark ideas for new ones.

eCommerce 150
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Mobile World Congress Offers Food For Thought

Forrester eCommerce

Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. Venture investment has increased significantly. And, if Mobile World Congress is any indication, companies large and small are eager to get a place at the table.

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What To Expect At RSA Conference 2019: Cloud As Security Improvement And The Possible End Of The Infosec Gilded Age

Forrester eCommerce

I recently did a webinar with a few of my colleagues from the RSA Conference Advisory Board on precisely this topic, which you can find here. We tried to expose as much as we could of the fantastic variety that you’ll find at RSA Conference 2019. Here’s a further elaboration of one of my favorite […].

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Digital commerce in the 5G world

GetElastic

5G is the next generation of mobile networks that will drastically increase performance and enable new use-cases across three dimensions: Massive machine-to-machine (M2M) communications will accelerate the adoption of M2M/IoT leading to emergence of many new use-cases including remote control, infrastructure monitoring, health, connected cars and many others.

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Countdown To Forrester’s CX Sydney Forum 2019

Forrester eCommerce

Change The Game By Embracing Radical CX Innovation OK, so you’ve elevated and transformed your CX practices over the past five (or more) years. These practices have become more professional, more analytical, and more focused on business impact. But there’s one area where many of us still fall short: innovation. I’m not talking about incremental […].

Games 310
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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

Cryptocurrency, and Bitcoin especially, are more likely to draw raised eyebrows than excited grins these days. But don’t be fooled by the price volatility of crypto. There’s a bigger discussion about what crypto — and the blockchain technology behind it — can do for the entire eCommerce sector. “Digital currencies like Bitcoin are helping both private users and online merchants to experience a whole new world of monetary exchange with complete ease,” eCommerce consultant Darshit Parmar writes.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Electronic Bill Presentment And Payment (EBPP) Is Undergoing A Sea Change — Catch The Wave!

Forrester eCommerce

Fun fact: I’ve been researching billing for Forrester since 2012. But 2018 was a year unlike any other in my billing research. For the first time, the majority of my client inquiries on the topic came from financial services companies. And while these conversations often started about billing, they ended up in EBPP.

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Despite a booming stock price, Wayfair is no Amazon

Steve Dennis

Wayfair.com, the leading purveyor of home furnishings online, recently delivered what many on Wall Street saw as a blockbuster quarter, reporting sales growth of more than 40%. Of course they also lost $144 million for the quarter, which about doubled the loss from the year earlier. For the entire year they lost a cool half a billion dollars, despite being at this whole e-commerce thing for over 15 years.

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FORRward: A weekly read for tech and marketing execs

Forrester eCommerce

Innovation Schminnovation The Wall Street Journal recently published an op-ed titled “Beers, Bras, and Brats“ This is a story about the perils of businesses who rest on their laurels. Brands like Kraft Heinz, Anheuser-Busch and Victoria’s Secret have enjoyed decades of success in their respective markets. But all of their stocks have dropped 30% or […].

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Web Security & Privacy in 2019: 15 Top Tools to Lock Your Online Life Down

A Better Lemonade Stand

15 top web security tools to protect your ecommerce store and website from malicious attacks and threats. Be proactive & protect your most important asset. The post Web Security & Privacy in 2019: 15 Top Tools to Lock Your Online Life Down appeared first on A Better Lemonade Stand.

eCommerce 105
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Countdown To Forrester’s CX Sydney 2019 Forum

Forrester eCommerce

Change The Game By Embracing Radical CX Innovation OK, so you’ve elevated and transformed your customer experience (CX) practices over the past five (or more) years. These practices have become more professional, more analytical, and more focused on business impact. But there’s one area where many of us still fall short: innovation. I’m not talking […].

Games 281
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What Does Artificial Intelligence Mean for the Multichannel Retailer?

Sailthru

Retailers are constantly talking about the future, but what technologies are going to take them there? When we think about innovations like chatbots, personalized product recommendations, dynamic pricing and programmatic display, there’s one common denominator. All four are great examples of how artificial intelligence can be a game-changer for a multichannel retailer.

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The Daily Schedule of an Amazon Seller — 6 Simple Tasks to Do Every Day

ecomdash

Even if you sell on Amazon for additional income or as a side job, you still need to dedicate a chunk of your day to managing it — every day. We talked to Salo Mizrachi, a real-life Amazon seller who sells packing cubes , and asked him to share some of the tasks he does on a daily basis to ensure his store is working efficiently and that customers are happy. 1.

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2019 Consumer Research: 5 New Rules to Tackle Shoppers’ Rising Expectations on Your Brand

Salsify

A survey of more than 1,000 U.S. consumers who shopped online at least once in 2018, drives home the idea that shopper expectations for what makes a good product experience have risen.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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ShopTalk 2019: Nordstrom, Facebook and Macy’s Present

Blue Acorn

The opening remarks of the ShopTalk Day 1 Keynote set the stage for the rest of the conference: the systems and strategies that today’s retailers and brands are implementing are designed to connect people and personalize interactions and experiences. Courtney Reagan, retail reporter for CNBC, kicked off the keynote with the co-president of arguably one of the top brands in retail, Nordstrom.

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Creating Videos that Sell with Legendary DR Video Marketer Andrew Eckblad.

eCommerce Evolution

Video ads on YouTube, Facebook and Instagram continue to rank among the best performing ads right now for ecommerce companies. The difference between a great video and an OK video is HUGE. To really scale on any of those platforms though, you have to know how to craft a video that converts. Enter Andrew Eckblad. Andrew Eckblad was killing it with online video before it was the cool thing to do.

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Declarative Schema in Magento 2.3 and Higher – a Comprehensive Review

Onilab User Guides

In 2018, Magento introduced a new declarative schema feature which aims at eliminating the excessive work and speeding up the installation and upgrade processes. Before losing your head over this innovation, let’s first have a closer look at it and see whether its pros outweigh its cons. Install and update scripts: how it always used to be. Before the declarative schema release, Magento developers had to write the database scripts in PHP for every new module version.

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How retailers are optimizing and automating their business

Retalon

How retailers are optimizing and automating their business with Predictive Analytics. Retail is changing faster than ever, and keeping up fulfilment needs, competitive pricing, and trendy assortment is costly. Retailers must leverage innovative tools and strategies to evolve their business to compete with modern competitors and avoid extinction. By leveraging predictive analytics retailers are optimizing and automating their business.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Use Image Search with the Amazon Influencer Program to Increase Sales

SellBrite

From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an ecommerce seller, influencer marketing—especially through the Amazon Influencer Program —improves your chances of selling more products, increasing brand awareness, and growing your customer base.

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Shoplo Review: Is it the Right E-Commerce Platform for You?

Ecommerce Platforms

Are you still wondering which ecommerce platform is the best to launch your online store? With so many options to choose from, it’s easy to feel like a hamster on a wheel. Shoplo stands out from other ecommerce solutions because of its multipurpose nature. It comes with unique tools including multichannel selling, customer support, and great online store features.