Forrester eCommerce
JANUARY 28, 2020
Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities. And, some interesting trends are also emerging, such as: As […].
Kissmetrics
JANUARY 28, 2020
Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater?
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Forrester eCommerce
JANUARY 28, 2020
Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times. This included concerns about apps and internet-connected toys to technologies used the in classroom. […].
GetElastic
JANUARY 28, 2020
This article is the first in our B2B Ecommerce: Mastering the Basics series. It’s our editorial focus to support B2B practitioners through various stages of their digital journey. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
JANUARY 28, 2020
During the past week, despite the significant efforts of the Chinese government (including the near lockdown of the city of Wuhan and a travel ban affecting more than 50 million people), the spread of the coronavirus continues. So far there are over 4440 infections and 106 deaths with infections now emerging in several other countries. In fact, […].
Wiser
JANUARY 28, 2020
There’s a difference between words and actions. This is very apparent in customer relationships. It’s one thing to say, as a business, that the customer comes first. It’s another to actually act that way and truly put the customer first. However, a customer-first approach is a must-have in retail. There is too much competition, choice, and convenience.
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Omnisend
JANUARY 28, 2020
Did you know that 82% of B2B companies use email marketing campaigns? It’s true, and for very good reason: Email campaigns have a massive ROI. A well-done email marketing campaign can boost ROI by as much as 4400%—that’s almost $44 for every $1 spent! Anyone who has run an email campaign has probably found themselves Read more The post Email Blacklist: What It Is & How to Avoid It appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
JANUARY 28, 2020
My first interaction with a chatbot was 7 years ago. A comical avatar popped up when I was trying to renew my auto insurance and offered help. But help, it did not. I still gave the brand brownie points for trying to engage, because back then it was a novelty. We can all agree no […].
Bootstrapping Ecommerce
JANUARY 28, 2020
Looking for a fulfillment partner and aren't sure where to start? Ask every fulfillment company or fulfillment warehouse these 10 questions. The post 10 Questions to Ask When Choosing a Fulfillment Partner appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
JANUARY 28, 2020
I read two Joseph A. Michellli books for my research last year: Driven To Delight: Delvering World-Class Customer Experience the Mercedes-Benz Way and The New Gold Standard: 5 Leadership Principles For Creating A Legendary Customer Experience Courtesy of The Ritz Carlton Company. I wanted to read these well-known books on customer service and customer experience […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail Technology Review
JANUARY 28, 2020
Retail professionals from eBay, O2, Sainsbury’s, Halfords, Nandos and Depop are among the big brand speakers at IRX (InternetRetailing Expo), the UK’s no. 1 digital retail show taking place on 1 & 2 April 2020 at the NEC, Birmingham.
Forrester eCommerce
JANUARY 28, 2020
Apple started 2020 with another strong financial performance. There were no real surprises. I continue to be stunned by their ability to generate both revenue and profits in highly competitive categories. The US continues to be Apple’s strongest market which fits with its focus to generate more spend within an ecosystem of more affluent consumers. […].
Retail Technology Review
JANUARY 28, 2020
As we enter mankind’s most digital decade, Wunderman Thompson Commerce (WTC) has released its Futures 2020 report, showcasing some of the biggest current trends in eCommerce.
FastSpring
JANUARY 28, 2020
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! What is your current role at FastSpring? I am the Support Team Lead at FastSpring. My job has to do with problem-solving for our sellers and their consumers.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Omnisend
JANUARY 28, 2020
Consumers expect more engaging and unique emails than ever before, and strong email design is critical to sustainable success. While many email marketing services offer a variety of pre-built templates, these can make your messaging appear too generic to readers. That said, creating your own emails can be confusing or even overwhelming. With that in mind, this Read more The post 5 Email Design Templates for Inspiration (+ Best Practices for Ecommerce) appeared first on Ecommerce Marketing Automa
Salsify
JANUARY 28, 2020
Fledgling, direct-to-consumer (D2C) startups have recently disrupted some beauty brands with generations-long legacies. Select store brands have also unseated trendy, high-end manufacturers in consumer popularity. Rapid and unpredictable change is the new norm for the market — all thanks to digital transformation.
Omnisend
JANUARY 28, 2020
Consumers expect more engaging and unique emails than ever before, and strong email design is critical to sustainable success. While many email marketing services offer a variety of pre-built templates, these can make your messaging appear too generic to readers. That said, creating your own emails can be confusing or even overwhelming. With that in mind, this Read more The post 5 Email Design Templates for Inspiration (+ Best Practices for Ecommerce) appeared first on Ecommerce Marketing Automa
Sailthru
JANUARY 28, 2020
Email is the perfect home base for retailers to communicate about their loyalty programs. Not only is email where the average consumer wants to hear from brands, but loyalty programs inherently improve a message’s personalization and as a result, its impact. As the three-time winner of Sailthru’s annual Retail Personalization Index , Sephora does this particularly well.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ecomdash
JANUARY 28, 2020
Of all the places multichannel retailers market on, Instagram is one of the best. Here's how to optimize your ecommerce strategy for this lucrative market. The post Why You Need an Ecommerce Instagram Strategy appeared first on Ecomdash.
Omnisend
JANUARY 28, 2020
Omnisend Makes The Latka 100: The Fastest Growing SaaS Companies in 2019 Since 2014 we’ve been focused on helping you grow your business. Today, we’re helping over 7200 of you! We’re excited to share that out of 3,500 SaaS companies (last year, we were in the Latka top 5% in terms of revenue growth rate. This Read more The post Omnisend Makes The Latka 100: The Fastest Growing SaaS Companies in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.
Retail Technology Review
JANUARY 28, 2020
The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.
Onilab User Guides
JANUARY 28, 2020
From the developer’s perspective, working with Magento 2 is hard. Programming for Magento 2 can feel like you are dealing with an ugly, poorly designed mess and you have no idea how it all holds together. One of the stumbling blocks in Magento development comes from the choice of tools. The decision of the Magento dev team to go with KnockoutJS has left a lot of developers disappointed.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Smile.io
JANUARY 28, 2020
The faster you can make new sales and grow your brand the better, right? Not necessarily. In order to ensure that you’re setting your business up for long-term success, you need to focus on sustainable growth strategies. As a small business just starting out, it can seem like getting as many customers to your ecommerce store in as little time as possible is the best route.
iQmetrix
JANUARY 28, 2020
When I was 12, I pretended to be sick for 2.5 weeks so I wouldn’t have to go to school. Nothing was wrong with me, physically. I just woke up one day paralyzed by the thought of leaving the house and I was old enough to know that I had to fake an upset stomach to justify staying home.
Ecommerce Platforms
JANUARY 28, 2020
Have you heard of ZhenHub? If not, and you're handling your own logistics systems, then listen up because ZhenHub could make your life a heck of a lot easier. Intrigued? Continue reading this review to find out more! Whos's ZhenHub? What Do They Do? Thanks to services like ZhenHub gone are the days where you're forced to waste time and effort with endless: Spreadsheets.
Optimizely
JANUARY 28, 2020
Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. As a result, the industry has become much more competitive, giving shoppers more options than ever before. It’s just a fact: your competition is always just 1 click away on Amazon, Google, or elsewhere.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
JANUARY 28, 2020
Health clinics, salons, restaurants, and other service professionals rejoice. Square, one of the market leaders in POS (Point of Sale) systems for modern businesses, has released a focused solution for companies requiring appointments and bookings. Finally, there’s a new and improved ways to handle your appointment scheduling, from one of the most well-renowned and customizable POS companies in the marketplace.
retailnext
JANUARY 28, 2020
Content marketing seems daunting and scary for many retail brands. ‘What should I even write about?’ is a question often raised, with those asking confused and perplexed. Well, this post is here to help! Below are the untapped, essential content marketing ideas for your blog, all of which can make your content shine. Make sure to bookmark this page and keep these ideas front of mind all year round!
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