Forrester eCommerce
MAY 30, 2018
What is the right top-line CX metric? I lead the CX measurement research at Forrester and get this question a lot. Usually clients ask whether Net Promoter Score (NPS)* is best, or whether customer satisfaction or effort make more sense, or whether there is something new and exciting coming up. So I thought I’d share […].
Kissmetrics
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
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Forrester eCommerce
MAY 30, 2018
In today’s increasingly crowded digital commerce market and with increasingly tighter budgets, retailers have to make smart choices about which technologies to invest in and which they should forego for now. To help retailers sift through the options, we conduct an annual top trends study. This year, we interviewed more than 30 retail industry professionals to ask about retail […].
Kissmetrics
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MAY 30, 2018
If you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews. Unsurprisingly, Etsy is also one […].
RTP blog
MAY 30, 2018
Amazon is banning customers from buying merchandise on its site who return too many items, according to The Wall Street Journal. The article quotes two customers who had their accounts banned without warning or explanation, with one of them saying she spent thousands of dollars per year on the e-Commerce site. The RTP editors discuss whether Amazon’s decisions are a sign of arrogance, or a measure that all retailers may need to take as more brands promise easy returns.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Ecommerce Platforms
MAY 30, 2018
Sometimes you want more than the standard eCommerce website look. Imagine if every website had the same layout as Amazon. That wouldn't be that intriguing, now would it? Luckily, some ecommere platforms are trying to move past the standard eCommerce build and allow for you to get far more creative than what we've seen in the past. For instance, Ucraft is an excellent solution if you're more interested in making a visual eCommerce site, with artsy portfolios, beautiful templates, and ecommerce to
Klaviyo
MAY 30, 2018
The post Klaviyo Workshop Alums — Win Free Tickets to Klaviyo:BOS! appeared first on Klaviyo.
Salsify
MAY 30, 2018
As digital channels bring in more direct sales for brand manufacturers, it’s not uncommon to get concerns, pushback, or confusion from your traditional internal salesforce. They have quotas and relationships with brick-and-mortar stores to protect and may be worried that their territory will suffer if too much of the business is pushed online. However, the opposite is more often true.
SellBrite
MAY 30, 2018
Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new marketplace features constantly to satisfy ever-changing shopper expectations.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Wiser
MAY 30, 2018
No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be stagnant. With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. .
eCommerce Evolution
MAY 30, 2018
To scale an ecommerce business you can’t be a one-trick pony when it comes to traffic generation. Pushing past 7 figures into 8 figures and beyond requires a focus on reaching customers at every stage of the shopping funnel. Having a “hodge podge” mix of campaigns won’t cut it either. You need a team of campaigns that attract customers at different stages of the funnel and pulls them through to conversion.
TradeGecko
MAY 30, 2018
One of the quickest and most effective ways to grow your retail business is to adopt a business-to-business (B2B) selling model. Selling to other businesses typically means selling in larger quantities and repeatedly to the same customers—and that translates to higher revenues and greater predictability.
Funnel.io
MAY 30, 2018
You work so hard to attract people to your website with a variety of marketing activities and platforms. However, when they finally arrive, the chances are they’ll leave again without making a purchase. The frustrating truth is that 92% of people who visit a retail website for the first time don’t intend to buy anything, according Episerver. In fact, AdRoll says just 2% of visitors actually convert on their first visit to a website.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Guru
MAY 30, 2018
Amazon has renovate its two-hour grocery delivery service in India with the presentation of early morning and late night deliveries. The post Amazon Revamps Grocery Service Anticipating Flipkart-Walmart Play appeared first on Ecommerce Guru - Free Ecommerce Support, Help Desk, eCommerce Learning Free From Certified Partner.
Liveintent
MAY 30, 2018
The phrase “brand safety” seems pretty simple. But is it so easy to achieve while also fulfilling the other needs of a campaign? Marketers, of course, want their messages shown to verified human beings and to be sure those people can actually see the ads. That’s really just safety – making sure there’s as little fraud and as much viewability as possible.
Canadian Special Events
MAY 30, 2018
Luxury card brand Lamborghini’s “Urus” made its Canadian debut to 300 guests at the Design Exchange in Toronto earlier this year with the iconic Eatertainment Events & Catering at the helm of the creative design and execution. With a history of orchestrating launch events for luxury car brands not only in Toronto but worldwide, including the BMW M Series in Istanbul & Capetown — Eatertainment was ready and well versed when they got the call from Lamborghini’s media agency Iri
Etail Solutions
MAY 30, 2018
Protecting the brand. Controlling pricing. Dealing with rogue, unauthorized sellers. All are almost daily challenges for brands and manufacturers into today’s turbocharged ecommerce channels. eCategory management can help. Etail Solutions recently released a new special report: eCategory Management: Reclaiming and Protecting Your Brand in the Ecommerce Age.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Canadian Special Events
MAY 30, 2018
There are those that create brilliant events and then there are those that create pure brilliance and infuse it into every minute facet of an event; intricately playing innovation and creativity like a well-written symphony. The latter is McNabb Ro ick. Skill and artistry are seamlessly woven into everything they touch and their latest masterpiece, the 10th annual RBC Innovators’ Ball is no exception.
VTNS Solutions
MAY 30, 2018
Are you a proud owner of brand new website? If your answer is yes then it goes without saying that one of your top goals would be to improve your site’s ranking in search engine results. Now the question that might come to the mind would be to figure out the way to do just that. If you ask any expert in Search Engine Optimization (SEO) , the answer would be to build strong backlinks with authoritative websites.
Canadian Special Events
MAY 30, 2018
Luxury card brand Lamborghini’s “Urus” made its Canadian debut to 300 guests at the Design Exchange in Toronto earlier this year with the iconic Eatertainment Events & Catering at the helm of the creative design and execution. With a history of orchestrating launch events for luxury car brands not only in Toronto but worldwide, including the BMW M Series in Istanbul & Capetown — Eatertainment was ready and well versed when they got the call from Lamborghini’s media agency Iri
ItemMaster
MAY 30, 2018
One of the most exciting features being utilized by ecommerce leaders like Peapod, Walmart, and Amazon is scale images, digital pictures that showcase the size of a product in relation to a human form. Scale images allow online shoppers to easily identify the item size, giving customers the confidence in their purchase. It’s easy to accidentally add the wrong sized item to your cart and be disappointed when it arrives.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Canadian Special Events
MAY 30, 2018
Winner of a 2018 Canadian Event Industry Award for Best Event for an Association, Through the Wardrobe: The Vancouver Event Industry Holiday Party for ILEA Vancouver, MPI BC and PCMA Canada West was the 2nd installation of this collaboration between these local associations that share many overlapping members. Produced by Alex Bickers and Heather Sharpe and Presented by the JW Marriott PARQ Vancouve r, Into the Wardrobe was a blockbuster success.
iQmetrix
MAY 30, 2018
My latest blogs have centered around the continued shift in the retail landscape that we have all been experiencing. And these changes haven’t gone unnoticed by those outside of the retail sphere, as displayed in an article I read the other day. In The Store (It would seem) Is Not Dead (at Least for Now) , penned by Carl Swanson, Kenneth Himmel was interviewed; Himmel is the president and CEO of the retail development company Related Urban.
Profitero
MAY 30, 2018
There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce. On nearly every executive’s mind are such burning questions as: How big is the typical eCommerce team?
Sailthru
MAY 30, 2018
What makes a great email marketing platform? It’s easy to use and integrated, with great documentation and a variety of features. In our opinion, Sailthru encapsulates all those qualities. However, (the maybe less biased) TrustRadius agrees with us. B2B review platform TrustRadius recently named the industry’s top rated email marketing software companies.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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