Tue.May 30, 2023

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Six Ways That B2B CMOs Can Make Customer Obsession Real

Forrester eCommerce

It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.

B2B 368
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Canadian Home Furnishings Retailer Bouclair Deploys New POS Solution

Retail TouchPoints

Bouclair has rolled out a new POS platform in its 54 stores across Canada. The PredictSpring solution includes both stationary and mobile POS applications along with clienteling, omnichannel commerce and inventory management capabilities. “For over 50 years, Bouclair has been committed to offering our customers not only stylish and affordable home furnishings, but also a personalized and enjoyable shopping experience,” said Peter Goldberg, President and CEO of Bouclair in a statement.

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Getting Buyer Experience Right Is A Must For B2B Organizations

Forrester eCommerce

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.

B2B 195
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The ABCs of a Successful Back-to-School Shopping Season

Retail TouchPoints

The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as its boundaries have blurred. In 2022, a National Retail Federation/Prosper Insights and Analytics survey indicated that 56% of consumers had started their BTS shopping by early July, with 81% planning to shop sales the week of July 11.

Books 294
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The CNAPP Product Category is Getting Crowded With Capabilities

Forrester eCommerce

Cloud-native application protection platforms (CNAPP) solutions offer multiple capabilities rolled into one (marketing label) solution. CNAPP platforms claim to contain: Cloud security posture management (CSPM). Cloud infrastructure entitlement management (CIEM). Cloud workload protection (CWP), both agent-based and agentless. Container security, application security.

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Perry Ellis Debuts ‘Eco Denim’ Line Made from Recycled Textile Waste

Retail TouchPoints

Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis x Recover capsule collection launched with 10 styles of low-impact men’s denim pants as part of the brand’s spring 2023 line and is currently available exclusively on PerryEllis.com. Each piece in the collection contains 20% Recover recycled cotton fiber, created from textile waste, and was produced by Recover’s vertically integrated strate

Fashion 290

More Trending

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Sun-Times: Walgreens to Lay Off 10% of Corporate Workforce

Retail TouchPoints

Walgreens Boots Alliance is reportedly planning to lay off 504 corporate employees, or approximately 10% of its corporate workforce, according to the Chicago Sun-Times. Most of the layoffs will be at its Deerfield, Ill. headquarters or Chicago office, and no stores will be affected. “None of these roles are based at our stores, microfulfillment centers or call centers,” said Marty Maloney, Spokesman for Walgreens in an interview with the Sun-Times.

Travel 289
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From Breakup To Makeup: e.l.f.’s Creator-Led Media Strategy Spins Sorrow Into Sales

Forrester eCommerce

Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. Any Taylor Swift fan will back us up on that. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief.

Arts 195
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Amazon’s Cashierless Checkout Tech Makes Inroads at Events Venues

Retail TouchPoints

Amazon is continuing to expand the reach of its Just Walk Out (JWO) cashierless checkout tech with a particular focus on events-based venues. Two Six Flags theme parks will feature new cashierless stores where fans can buy park essentials without waiting in line, and at the Coors Field stadium in Colorado, fans can now purchase a beer without pulling out their ID thanks to a new age verification feature in the palm-based Amazon One system.

Events 283
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Best Practices To Maximize The Value You Get From Partners

Forrester eCommerce

Your ability to get the most from technology and services partners is a core competency for success in today’s ecosystem-driven businesses. We’ve been highlighting the strategies and execution to achieve this over the years. We call it co-innovation — working with partners to co-create solutions that drive your business forward. To illustrate the benefits, we mined the submissions for the 2022 Technology Strategy Impact Awards and identified four best practices for getting the most value from pa

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Retail TouchPoints

Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about pricing strategies; they also have an arsenal of tools and options at their disposal for saving big on almost any purchase — from loyalty programs to partner marketing, to cash back incentives, bundle deals, discounts and price-watching intelligence from sites like CamelCamelCamel.

Events 278
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Gaia-X Is Back But Only Adoption Will Signal Success

Forrester eCommerce

Until a few months ago, many saw Gaia-X as a dead entity; a project designed to create a federated and secure European data infrastructure that got stuck in a rut of bureaucracy, national interests, and blurred objectives. The service catalog was empty, the number of members was stagnating, and the real-world impact was absent.

Customer 195
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41.8% of Independent Amazon Shareholders Vote for Labor Rights Assessment

Retail TouchPoints

A group representing 41.8% of independent Amazon shareholders voted in favor of a labor rights assessment at the ecommerce giant during its annual shareholder meeting on May 24. The proposal demanded that Amazon commission a third-party assessment of the company’s commitment to workers’ freedom of association and collective bargaining rights. The proposal was filed by SHARE and SOC Investment Group and received support from shareholders including the New York City Comptroller, Praxis Mutual Fund

Banking 270
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Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers

Forrester eCommerce

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Mobile 195
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Genesco to Close 100+ Journeys Stores as it Focuses on Off-Mall Locations

Retail TouchPoints

Genesco expects to close more than 100 Journeys stores in fiscal 2024, more than its prior expectation of closing 60 stores, after the shoe retailer posted extremely poor results for Q1 2024, which ended April 29, 2023. The company is looking to pivot Journeys to an off-mall strategy, with 13 locations out of a planned 25 already open. Comparable sales at Journeys plummeted 14% , dragging the company’s overall comparable sales down 5% despite positive results from the Schuh and Johnston & Mu

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How Businesses Can Use Emerging Technology To Extract Value From Social Media

lateshipment

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes increasing competition that keeps brands on their toes to constantly adapt to this ever-changing playing field.

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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

The early 2020s have been a time of great change for the advertising industry. As our lives become increasingly online, the advertising industry is following suit. Global digital ad spend has increased by 8% over the past two years and is projected to grow by over 10% in the next two, which would put digital ad spend at around 68% of all ad spending.

eCommerce 148
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What is Sustainability in Retail?

Wiser

In more recent years sustainability has become a major priority for many brands and retailers. Unfortunately, this is because retail plays a huge role in climate issues. In fact, according to World Retail Congress , retailers are responsible for more than 25 percent of global emissions. Retail is an industry that inevitably generates waste, but there is a path forward that is more environmentally friendly.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Is Tailor Brands Legit? A Complete Guide

Ecommerce Platforms

Is Tailor Brands legit? Short answer: YES. This is a question you might have asked yourself if you’ve considered using the platform for anything from building your own website, to designing a custom logo. As an all-in-one solution for “business building”, Tailor Brands promises companies a fantastic range of tools. The company promises a secure, straightforward experience, regardless of whether you’re buying a domain, building a website, or setting up a business bank account.

Banking 104
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How To Humanize Your Brand Messaging With AI Tools | Salsify

Salsify

Using artificial intelligence (AI) tools to humanize your brand and product messaging? It seems like an oxymoron.

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The Fulfillment Lab Review: Is This the Fulfillment Solution for You?

Ecommerce Platforms

With so many fulfillment options on the market, how can businesses decide which offers the best overall service? In this article, we discuss one option worth considering: The Fulfillment Lab. But if you don't have time to read this entire The Fulfillment Lab review, here's a quick summary: The Fulfillment Lab has a fantastic range of customizable, expedited, and white-label fulfillment options.

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Hoka to hit $2B in sales as DTC channel grows

RetailDive

The athletic footwear brand reported its fourth consecutive year of revenue growth above 50%, according to Deckers CEO Dave Powers.

Channel 128
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The 7 best CM Commerce alternatives for 2023 (free and paid)

Omnisend

Reading Time: 9 minutes People often think that email marketing is dead. That’s not true. Marketers enjoy an ROI of $36 for every $1 spent on email marketing. This is why new email marketing platforms are coming up every day. One of the best ones is definitely CM Commerce, which is trusted by over 20,000 entrepreneurs. Its features include marketing automation, personalization, behavior-based segmentation, visual product reviews, and more.

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Costco holds back on membership fee hike

RetailDive

As consumer spending slumps, the bulk retailer is holding back on its plans to boost membership fees and aiming to grow e-commerce and mobile sales.

eCommerce 117
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May 2023 SEO News Recap

ROI Revolution

Welcome to your May 2023 SEO News Recap! Last month , we shared the latest news about AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. In this month’s SEO news update, we have the latest on Google and Bing’s AI advancements, upcoming changes regarding helpful content, an update about GA4 that is likely to bring a smile to many marketers’ faces, and more.

SEO 78
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Kroger brings digital smart screens to 500 locations

RetailDive

The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings.

Retail 103
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Do You Need to Worry About Google’s Plan to Delete Inactive Accounts?

Sailthru

Marketers should use Google’s latest initiative as an opportunity to focus on their own data health and list quality. Last week Google announced that in an effort to reduce security risks, personal email accounts that have been inactive for more than two years may be deleted. According to Google, unused accounts are more likely to be compromised because of re-used passwords or because many of these accounts do not have two-factor authentication enabled.

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Walgreens laying off 10% of corporate workforce

RetailDive

The cuts, affecting more than 500 employees, come as the pharmacy chain expands in consumer-focused care delivery.

Consumer 113
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How Brands and Retailers Can Maximize the Value of Zero-Party Data

SheerID

Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.

Retail 89
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The Vitamin Shoppe interim CEO takes the job permanently

RetailDive

Lee Wright joined owner Franchise Group as chief commercial officer last year, and before that held executive roles at Conn’s.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.