Thu.May 16, 2019

It’s Time To Transform Insurance Claims

Forrester eCommerce

My house is almost a hundred years old. And while it might have some lovely period features (often estate agent speak for dilapidation), it also requires constant care. This makes good home insurance vital.

Newsletter Retargeting 101: How to Capture Would-Be Customers Using Emails


The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of… Ecommerce Marketing Email Marketing

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The Rise, Fall, And Rise Again Of The Integrated Developer Toolchain

Forrester eCommerce

The recent merger of CloudBees and Electric Cloud is a sign of the times in the world of DevOps as integrated DevOps solutions come back into vogue. Not too recently, this would have been looked down upon as a step in the wrong direction when it comes to innovation and providing value to developers.

How Away Uses Google Ads (Case Study)

Store Growers

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Imagine 2019: Magento Expands Everything


This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more.

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10 critical ecommerce email marketing mistakes to avoid


Email marketing is a valuable tool, allowing the opportunity to send targeted content directly to someone who has expressed interest or who has already engaged with your company. It’s so common place these days that a lot of companies forget just how valuable a tool it is when done right.

Recart Review: A Customer Journey Solution (March 2019)

Ecommerce Platforms

Cart abandonment is a universal nightmare for eCommerce brands. Recart focuses on reducing the holes in your bottom-of-the-funnel strategy so that you can eliminate the headaches associated with lost revenue.

Commerce Pulse: What’s keeping manufacturers and distributors up at night?


Getting your B2B business ready for the digital era is no small feat. It takes determination and perseverance to keep the rock rolling up the hill.

Here’s What’s New from April 2019 | Applozic Product Releases


At Applozic, this year is all about improving the customer experience by allowing developers to customize their app as per user’s feedback and journey. We did some major changes last month, which you can find here.

The Trouble With Too Many WordPress Plugins


Many companies rely on WordPress to manage their websites because it’s easy to use, flexible, and secure.

What Is Filtering and Why Should You Care?


As of December 2018, spam accounted for around 57 percent of all email in the inboxes of the world. That’s actually down a few percent from December 2016, but when more than half of your email isn’t something you want to read, it makes it difficult to see what you are interested in.

Google Product Update: New Shopping Actions, New Ad Types, Better Consumer Journey


Today’s consumer journey is complex. But as Google announced at the Google Marketing Live event this week, delivering a seamless consumer experience doesn’t have to be.

[Influencers] Affiliate Marketing For Instagram


Also, Instagram has a highly engaged community. Unlike other social media platforms, Instagram users are usually focused on the platform when they use it. Like Facebook, IG users check their feeds everyday making it a great platform for generating engagements. Selling on Instagram has also grown.

BOPIS Innovations: Alternative In-Store Pickup Options


BOPIS Innovations: Alternative In-Store Pickup Options. BOPIS is short for buy online pickup in-store. Also known as click and collect , it is often referred to as the future of retail. For merchants, BOPIS joins online shopping to the physical world of brick and mortar stores.

Winning Website Tip #7 From PERQ: Is Your Home Furnishings Website Generating Quality Leads?


The post Winning Website Tip #7 From PERQ: Is Your Home Furnishings Website Generating Quality Leads? appeared first on PERQ.

The Ultimate Guide To Amazon Home & Garden

CPC Strategy

Amazon Home and Garden products range from furniture and holiday decorations to lawn care and craft supplies. As of 2017, 60% of the. Read More. The post The Ultimate Guide To Amazon Home & Garden appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

Brand Communities Are the Only Way to Grow Sustainably in 2019

When social platforms like Facebook and Instagram were just taking off, making money with cheap digital advertising was fairly easy. Unfortunately, those days are long over. Using the same old paid social channels and search engine marketing just isn’t going to cut it anymore. Commerce Tips

Elite SEM Rebranding Ushers In New Era of Growth

CPC Strategy

Elite SEM, North America’s largest independent performance and data-driven digital marketing agency, announced today that it is rebranding. The move is the result. Read More. The post Elite SEM Rebranding Ushers In New Era of Growth appeared first on Retail Performance Marketing Blog - CPC Strategy. Marketing

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Amazon Seller’s Ultimate Checklist for Prime Day


Amazon Prime Day is an event that Amazon started back in 2015 to celebrate its 20th anniversary. Since it was so successfully, they’ve continued it every year since. For sellers on Amazon, it’s an event that rivals Black Friday, so it’s important to know how and when to plan for it.

Google Marketing Live 2019 in Review

ROI Revolution

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night.

Do-not time: What retailers can learn from the Doughnut Time scandal


Last year, Australian donut chain Doughnut Time was forced to go into liquidation, leaving dozens of employees outraged, without a job, and owed thousands of dollars in wages and superannuation contributions.


Adobe introduces Amazon and Google integrations for better Magento experience

Onilab User Guides

Yesterday was the last day of Imagine 2019 , the annual Magento conference. Every year Magento experts share the latest innovations and updates from the world of e-commerce to bring them to the platform and improve the Magento experience.

Audience Growth is Key to Publisher Survival


As I’ve been out talking to more and more of our publisher clients, a reality has emerged: audience growth and better knowledge about that audience is key to survival. I understand the struggles. I grew up in the publishing business. These are trying times but there is light at the end of the tunnel: most publishers sit on email, a great asset that can be harnessed to help them control their destiny in a new era. I want to see Publishers, so important to our society, thrive.

Facebook Chatbots for eSellers: How They Work and Why They Matter


As an eSeller, it can be overwhelming to pin down exactly which marketing efforts to put your time and money behind. But what if you were told that by using Facebook Messenger and chatbots, you could see an 80% open rate and a 20% click-through rate? Chances are you would seize this opportunity. Knowing this makes it easier for you to get your customers to click through to Amazon where they can buy your product.

4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience


Having filed for Chapter 11 bankruptcy protection in October, Sears, once the world’s largest retailer, is down to 223 stores as of last quarter.

5 Ways to Optimize Your Industrial Materials Product Page


ERP B2B Video Drive Operational Excellence IT PXM

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