Omniconvert

NOVEMBER 2, 2017

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. […]. The post Practical CRO Prioritization with Johann van Tonder appeared first on Conversion Rate Optimization (CRO) Blog.

Blog 287

Blog 287

Optimizely

NOVEMBER 2, 2017

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” Ideally, a buyer sees your product and simply has to have it immediately. But in the real world, customers may take months or even years to warm up to your brand before buying. Without cultivating a sense of urgency, your buyers might put off a purchase indefinitely, continuing to think, consider the options, and read the reviews.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Bronto

NOVEMBER 2, 2017

Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. But all hope is not lost. The post Building a Modern Data Strategy appeared first on Bronto Blog.

Blog 132

Blog Technology Retail Marketing 132

A Better Lemonade Stand

NOVEMBER 2, 2017

Learning how to start an affiliate program for your ecommerce store is an affordable and low-risk way to grow your product sales in the longterm. The post How To Start an Affiliate Program for Your Ecommerce Store appeared first on A Better Lemonade Stand.

eCommerce 133

eCommerce Conversion Optimization 133

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Store Growers

NOVEMBER 2, 2017

About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store. As with every update in this Sprout Series ,I’ll show you what exactly I’ve been doing: Traffic , Financials , Merchandise , Effort & Psychology.

SEO 101

SEO Blog 101

ecomdash

NOVEMBER 2, 2017

To help you improve the customer experience, we have put together a list of the five most common dropshipping mistakes, and how to fix them. Read more. The post Solutions for 5 Common Dropshipping Mistakes appeared first on ecomdash.

Customer Experience 90

Customer Experience Improvements Customer Blog 90

Wiser

NOVEMBER 2, 2017

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it.

Banking 74

Banking Definition Other Games 74

TradeGecko

NOVEMBER 2, 2017

TORONTO, 2.11.2017 — TradeGecko, a leading inventory and order management platform , today announces their newest office opening in the core of downtown Toronto, Canada. This is TradeGecko’s third office, with their other offices located in Singapore (head office) and the Philippines.

Customer 60

Customer Management Other 60

Sailthru

NOVEMBER 2, 2017

Personalization is even more crucial during the holidays than during the rest of the year. Not only are your regular customers shopping, but they’re on a deadline. They’re going to buy, so it’s imperative to make sure they buy from you. And for most retailers, the holiday season also brings in a wave of new customers who aren’t that familiar with your brand.

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Recommendation Gifts Presentation Mobile 60

Salsify

NOVEMBER 2, 2017

Recently, Salsify co-founder Rob Gonzalez sat down to a conversation with Jamus Driscoll, Executive at Residence at Underscore VC, about the challenges facing brand manufacturers. Prior to his role with Underscore, Jamus held a number of executive roles at commerce platform Demandware, spanning a decade that took the company from a startup to Initial Public Offering and ultimately an acquisition by Salesforce.com in 2016.

Retail 60

Retail 60

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Wiser

NOVEMBER 2, 2017

What is it about sales that make them irresistible? We have all be enticed by a sale before and bought more than we intended to or maybe something we definitely didn’t need. Even though we are deep into the retail consumer’s mindset, we all end up making purchases based on psychological pricing. These prices appeal to us emotionally, even if we don’t realize it.

Retail 60

Retail Banking Definition Other 60

TradeGecko

NOVEMBER 2, 2017

GetApp’s Category Leader rankings showcase the top cloud-based business apps for 27 different product categories including task management, accounting, project management, and marketing.

Management 60

Management Marketing 60

Blue Acorn

NOVEMBER 2, 2017

First impressions matter, and for ecommerce brands, shipping is the first physical impression your online customers have with your brand. The holidays heighten the stakes of this first experience, when many buyers are purchasing gifts for the people they love and care about the most. There is also no silver bullet to ensure shipping goes without a hitch 100 percent of the time.

Shipping Costs 61

Shipping Costs Shipping Gifts Small Business Retail 61

OrderDynamics

NOVEMBER 2, 2017

Are Retail Executives Ignoring The Facts About BOPIS? OrderDynamics just published the Omni-1000 research finding that only 37% of retailers offer BOPIS (buy online pickup in-store) services, also known as click & collect. Details are available for retail executives in the free report called the OrderDynamics Omni-1000 Global. This is in stark contrast to another report by Boston Research Partners that announced 62% of retailers in North America are doing BOPUS (buy online pick up at store)

Retail 50

Retail Channel Specialty Retailers Download 50

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

ChannelAdvisor

NOVEMBER 2, 2017

Facebook has certainly been in the news of late and mostly for reasons it would like to avoid. From ‘fake news’ to election interference, it’s been a difficult period for the social media platform. Yesterday, Facebook reported another strong quarter of growth but took pains to emphasize just how seriously it takes protecting the integrity of the community.

eCommerce 40

eCommerce Social Media Mobile Supplies 40

Kibo

NOVEMBER 2, 2017

The post The Four Phases of Personalization Infographic appeared first on The Omni Channel.

Channel 54

Channel 54

Smile.io

NOVEMBER 2, 2017

Have you ever come across a sale that seemed too good to be true? Maybe your local grocery store had an eye catching deal on milk, or your favorite apparel site offered a discount on jeans that made you do a double take. I’d be willing to bet we’ve all seen some offers in the past that have made us want to stop, drop, and shop.

Online Retail 41

Online Retail Apparel Retail 41

BigCommerce

NOVEMBER 2, 2017

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.”. His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that alter the way your site and products look to them.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Demac Media

NOVEMBER 2, 2017

Are you prepared to make it rain this holiday season? Every year Black Friday Cyber Monday (BFCM) seems to creep on retailers. We’ve already been helping our clients for weeks now properly prepare. Consumers ever-evolving path to purchase makes success a moving target for retailers, but one thing remains constant – the holiday season is your biggest chance to achieve business growth!

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Shopping Carts Magento Shipping Costs Shipping 31

Dynamic Yield

NOVEMBER 2, 2017

Cohort analysis refers to the practice of analyzing the performance of a group of visitors who share common characteristics over a specific time-period, selected from within an organization’s defined customer life-cycle. An effective cohort analysis will often zoom-out and look into several similar cohorts side by side, examining each group’s performance during the same part […].

Reference 28

Reference Customer 28

Payoneer

NOVEMBER 2, 2017

Right now is when eSellers need to gear up for maximum sales results during the all-important holiday season. To compete in the hyper-competitive eCommerce arena at peak times, you have to look outside of your normal activities to leverage access to an eager marketplace. Let’s look at some of the most important things you can do to give your eCommerce business a big boost this November, December, and January. 1.

eCommerce 20

eCommerce Gifts Social Media Mobile 20

Dynamic Yield

NOVEMBER 2, 2017

The post Thank You for Applying to Personalization Pioneers appeared first on Dynamic Yield.

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28

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Klaviyo

NOVEMBER 2, 2017

We’ve just published our latest case study — and it’s one you don’t want to miss. The team at BombTech Golf shared some incredible numbers with us. For example, in the past year, their automated emails alone generated nearly $1M in revenue. And as founder Tyler “Sully” Sullivan says, “Every time we add an email to any flow, or send any new campaign, it makes us money, guaranteed.”.

Social Media 78

Social Media Mobile Customer Blog 78

Dynamic Yield

NOVEMBER 2, 2017

Periscope Personalization Advisor will combine Dynamic Yield's best-in-class personalization technology with world-class prescriptive analytics. The post Periscope by McKinsey and Dynamic Yield Announce Global Alliance for Enhanced Multichannel Personalization appeared first on Dynamic Yield.

Multichannel 5

Multichannel Technology 5

ItemMaster

NOVEMBER 2, 2017

According to McKinsey & Company , “the best-performing CPG companies are pushing the boundaries of the “perfect page” online by providing rich product information and content that also helps deliver search results that are more favorable to their company.” Complete package details from all 6 sides of the product, high-quality mobile hero photographs , 3-D and scale images , consumer reviews, editable and verified data are all components of best in class rich content and information.

Department Stores 30

Department Stores eCommerce Electronics Information 30