Fri.Mar 17, 2023

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Converging Marketing, Sales and Customer Service

Digital Doughnut

In today's highly competitive business environment, it has become increasingly important for organizations to streamline their marketing, sales, and customer service processes.

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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester eCommerce

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals. B2B Marketing Marketing Operations

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How To Sell Books On Amazon: A Step-By-Step Guide

My Wife Quit Her Job

Selling books online can make a great side hustle or full-time business, and Amazon is one of the best ecommerce platforms you can use to sell books. Amazon started as an online bookstore, so they know a thing or two about the book business.

Books 225
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Take Control Of Your DAM Experience 

Forrester eCommerce

With enterprises migrating to digital business models, there is immense demand on your content teams to produce highly dynamic, engaging and interactive content, while strictly managing spend.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia. The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center.

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Don’t Rely On The Butterfly Effect To Measure Business Value

Forrester eCommerce

It is critical for marketers and customer experience pros to align their respective metrics with shared business metrics. Use customer lifetime value alignment to achieve this.

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Announcing A New Forrester Wave™ Evaluation Covering Commerce Search And Product Discovery

Forrester eCommerce

Our new commerce search landscape report publishes in just a few weeks. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from them.

Marketing 195
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Lawsuit Claims Amazon Failed to Alert NYC Store Customers About Biometric Tracking

Retail TouchPoints

Amazon is facing a class action lawsuit alleging that the retailer failed to alert Amazon Go customers in New York City that they were being monitored by biometric tracking technology, including facial recognition.

Retail 95
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When Profits And Principles Collide, Everyone Loses

Forrester eCommerce

Sadly, the world of AI has moved from ethics washing to ethics squashing. Microsoft recently laid off its entire ethics and society team. The team was responsible for transforming the principles created by Microsoft’s Office of Responsible AI into consistent rules and practices.

eCommerce 195
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REI Names New Chief People Officer, Promotes Merchandising and Private Label Execs

Retail TouchPoints

REI has hired Apple Musni as its new Chief People Officer, effective March 20, and promoted two executives to leadership positions: Chris Speyer has been named SVP and Chief Merchandising Officer, and Isabelle Portilla has been promoted to VP, Co-op Brands, effective immediately.

Outdoor 83
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content

Forrester eCommerce

It’s been a week of generative AI showing up in everything, everywhere, all at once. From GPT-4’s arrival, to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop.

B2B 195
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How to use data to improve customer experience in retail

iVend

Ask any retailer and they’ll tell you that an enhanced customer experience is at the top of their ‘must do’ list. Improving customer experience is the key to winning new customers, keeping existing ones happy and bumping up revenue and profit.

Vend 83
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Is your revenue tech strategy beach ready?

Forrester eCommerce

Despite heavy investment in tech, many B2B organizations struggle to show related business impact due to implementation, integration and adoption issues. It’s time for revenue technology management to be elevated as a strategic capability to drive sustainable business value from tech.

Customer 195
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Serta Simmons Seeks to Improve Inventory and Supply Chain Planning with New Tech

Retail TouchPoints

Mattress retail conglomerate Serta Simmons Bedding (SSB) — the owner of brands including Serta , Simmons , Beautyrest and Tuft & Needle — is working to transform its supply chain planning capabilities through a new partnership with Blue Yonder.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Dollar General to spend $100M on staffing and stores

RetailDive

The retailer plans to sustain its store opening momentum, with more than 1,000 new locations planned this year

Retail 110
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Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry?

Digital Doughnut

Apparel and footwear account for a whopping 46% of returns, which - although a convenient option for consumers - is a growing trend that’s significantly impacting the environment. Could AR-enabled personalisation be the answer? Matthew Klimpke, CEO and Co-Founder of Vyking.io, discusses.

Fashion 105
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Glossier Bolsters C-Suite with New Creative, Marketing and Commercial Officers

Retail TouchPoints

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

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The Psychology Behind a Referral Program (and why it works)

Smile.io

Referrals are happening everywhere all the time. Whether it’s asking a friend for a recommendation or using a referral code from your favorite micro-influencer, referrals happen even when we don’t think about it.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Boxed considers filing for bankruptcy

RetailDive

The e-commerce company, which sells bulk-sized pantry items and runs a fresh grocery delivery business in the New York City area, is facing tension with lenders amid a tightening cash position

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QuickBooks POS Alternatives: Which Point of Sale Can Replace My QuickBooks System?

Korona

Last month, Intuit, the company behind QuickBooks, announced that they will be discontinuing their point of sale , known as QuickBooks Desktop POS. The move is somewhat unsurprising, as most on-site POS providers are either becoming increasingly obsolete or transitioning to a cloud-based SaaS model.

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The Weekly Closeout: Neiman Marcus expands partnership with Ferragamo, Peeps beefs up collabs ahead of spring

RetailDive

The department store will have in-store activations, customer experiences and exclusive products from the brand, while the confection’s list of partners grows

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Understanding the Operational Side of Flexible Fulfillment Strategies

Kibo

Today’s customer requires greater agility than ever before — they want faster, cheaper, and more accurate delivery options. Expectations for delivery times continue to shrink. According to McKinsey & Co., 90% of consumers view 2-3 day shipping as a baseline expectation.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Walmart launches clean beauty platform with most products under $10

RetailDive

Clean Beauty at Walmart includes products formulated without more than 1,200 ingredients and will expand over time

Retail 86
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TikTok may find it challenging to attract a buyer

RetailWire

The Biden administration is pushing TikTok to separate from its Chinese owners, but the company’s likely acquisition price, estimated to be $50 billion or more, may make it too pricey except for a small group of buyers. in-article

Retail 52
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Ironic totes help deliver L.L. Bean’s second-best revenue year

RetailDive

The Maine outdoor retailer, best known for its iconic boots, plans to expand inclusive sizing after seeing sales rise 15% in that segment

Outdoor 85
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Child labor abuses in supply chain put spotlight back on large corporations

RetailWire

Large corporations think it’s unfair that they are held to account when uppliers skirt labor laws and hire child workers to fill low-paid and often dangerous jobs. The very leverage these companies have over suppliers makes them the logical choice for making sure vendors operate within the law.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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REI names chief people officer

RetailDive

The retailer also announced the internal promotions of a new chief merchandising officer and a vice president of Co-op Brands

Retail 80
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Retailers adapt as customers hunker down

RetailWire

Retailers are catering to their most loyal customers and focusing on everyday staples to drive sales when many Americans have reduced spending on discretionary items. Chains are also offering discounts to attract attention but doing so strategically to avoid margin erosion. in-article

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Vanessa Hudgens’ Know Beauty relaunches on Amazon

RetailDive

The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time

Retail 74
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Highlights From ECF Live 2023

eCommerceFuel

I’d never experienced anything like it. I was standing inside a real aircraft carrier surrounded by fighter jets while Maverick himself, THE Top Gun, took photos with smiling eCommerce entrepreneurs.

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The Ultimate Small Business E-Commerce Fulfillment Guide & Checklist

From building a carrier strategy to addressing the inevitable returns rush, Shippo’s "How to Prep for Peak Season Shipping" covers everything you need to implement the right fulfillment plan for your e-commerce business this season.