Fri.Mar 17, 2023

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Converging Marketing, Sales and Customer Service

Digital Doughnut

In today's highly competitive business environment, it has become increasingly important for organizations to streamline their marketing, sales, and customer service processes. Converging these functions can help businesses improve overall efficiency, reduce costs, increase revenue, and enhance customer satisfaction.

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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester eCommerce

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

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NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia. The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Thousands of years later, in 2009, the market for digital assets arose. As these digital assets became prevalent, so did fraud.

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How To Sell Books On Amazon: A Step-By-Step Guide

My Wife Quit Her Job

Selling books online can make a great side hustle or full-time business, and Amazon is one of the best ecommerce platforms you can use to sell books. Amazon started as an online bookstore, so they know a thing or two about the book business. In this post, I show you how to sell books on Amazon and share my best practices and tips for success. The post How To Sell Books On Amazon: A Step-By-Step Guide appeared first on MyWifeQuitHerJob.com.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Future is Diverse, so Retailers Must Shift from a ‘Mass’ to a ‘Micro’ Model to Keep Up

Retail TouchPoints

Society is changing rapidly, and retail needs to evolve just as rapidly to keep up, according to the Buying Into Better: The Future of the Consumer Industry report by Deloitte. The headline is that retailers can’t just invest in outside programs or initiatives that focus on diversity and sustainability — changing demographics and customer demands must be addressed at the very foundation of the business.

Retail 270
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Don’t Rely On The Butterfly Effect To Measure Business Value

Forrester eCommerce

It is critical for marketers and customer experience pros to align their respective metrics with shared business metrics. Use customer lifetime value alignment to achieve this.

More Trending

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Take Control Of Your DAM Experience 

Forrester eCommerce

With enterprises migrating to digital business models, there is immense demand on your content teams to produce highly dynamic, engaging and interactive content, while strictly managing spend.

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REI Names New Chief People Officer, Promotes Merchandising and Private Label Execs

Retail TouchPoints

REI has hired Apple Musni as its new Chief People Officer, effective March 20, and promoted two executives to leadership positions: Chris Speyer has been named SVP and Chief Merchandising Officer, and Isabelle Portilla has been promoted to VP, Co-op Brands, effective immediately. Musni, most recently VP for Field People Experience and Recruiting at Chipotle , will be responsible for the full expression of REI’s people-first strategy, leading the teams shaping the retailer’s compensation and bene

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Announcing A New Forrester Wave™ Evaluation Covering Commerce Search And Product Discovery

Forrester eCommerce

Our new commerce search landscape report publishes in just a few weeks. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from them. I am thrilled to announce that our Forrester Wave™ evaluation analyzing this market will follow this year, covering the latest major commerce tech spin-off market!

Marketing 195
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Glossier Bolsters C-Suite with New Creative, Marketing and Commercial Officers

Retail TouchPoints

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer. Suter joined Glossier in 2018 and has been behind much of Glossier’s brand and aesthetic work since, including a host of marketing campaigns and the brand’s recently opened SoHo flagship.

Marketing 250
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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When Profits And Principles Collide, Everyone Loses

Forrester eCommerce

Sadly, the world of AI has moved from ethics washing to ethics squashing. Microsoft recently laid off its entire ethics and society team. The team was responsible for transforming the principles created by Microsoft’s Office of Responsible AI into consistent rules and practices.

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Serta Simmons Seeks to Improve Inventory and Supply Chain Planning with New Tech

Retail TouchPoints

Mattress retail conglomerate Serta Simmons Bedding (SSB) — the owner of brands including Serta , Simmons , Beautyrest and Tuft & Needle — is working to transform its supply chain planning capabilities through a new partnership with Blue Yonder. By integrating Blue Yonder’s SaaS-based Integrated Demand and Supply Planning solutions into its existing Advanced Planning System (APS), SSB hopes to improve its manufacturing efficiency and better meet customer demand.

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Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content

Forrester eCommerce

It’s been a week of generative AI showing up in everything, everywhere, all at once. From GPT-4’s arrival, to the announcement of generative AI tools coming to Google Workspace, Microsoft 365, and three major CRM solutions, the AI news cycle just won’t stop.

B2B 195
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Yodel to Open New Depot in Coventry, Signaling Continued Growth

365 Retail

Yodel, the UK independent parcel carrier, has announced plans to open a new depot in Longford, Coventry. The company’s sustained growth has led to the need for additional capacity, and the new facility, covering over 6.5 acres of land and at almost 135,000 sq. ft, could process and deliver up to 50,000 parcels per day at peak. This represents a 28% increase in output from the Leamington Spa depot, making it the largest within the Yodel property estate.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Is your revenue tech strategy beach ready?

Forrester eCommerce

Despite heavy investment in tech, many B2B organizations struggle to show related business impact due to implementation, integration and adoption issues. It’s time for revenue technology management to be elevated as a strategic capability to drive sustainable business value from tech.

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Boxed considers filing for bankruptcy

RetailDive

The e-commerce company, which sells bulk-sized pantry items and runs a fresh grocery delivery business in the New York City area, is facing tension with lenders amid a tightening cash position.

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Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry?

Digital Doughnut

Apparel and footwear account for a whopping 46% of returns, which - although a convenient option for consumers - is a growing trend that’s significantly impacting the environment. Could AR-enabled personalisation be the answer? Matthew Klimpke, CEO and Co-Founder of Vyking.io, discusses.

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How to use data to improve customer experience in retail

iVend

Ask any retailer and they’ll tell you that an enhanced customer experience is at the top of their ‘must do’ list. Improving customer experience is the key to winning new customers, keeping existing ones happy and bumping up revenue and profit. iVend Reporting & Analytics Data and customer experience go hand in hand. iVend helps retailers analyse data for an enhanced customer experience.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Bank Holidays bring a ‘Spring in the step’ for retailers

365 Retail

As the UK heads towards the spring and an enhanced bank holiday season, millions of consumers have revealed they are planning to go shopping on the forthcoming Bank Holiday weekends. These shoppers are more likely than ever to do this with friends and combine shopping with other leisure pursuits. ​These are some of the findings of a new research report commissioned by creative customer experience marketing agency Gekko and carried out by YouGov.

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The Weekly Closeout: Neiman Marcus expands partnership with Ferragamo, Peeps beefs up collabs ahead of spring

RetailDive

The department store will have in-store activations, customer experiences and exclusive products from the brand, while the confection’s list of partners grows.

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Understanding the Operational Side of Flexible Fulfillment Strategies

Kibo

Today’s customer requires greater agility than ever before — they want faster, cheaper, and more accurate delivery options. Expectations for delivery times continue to shrink. According to McKinsey & Co., 90% of consumers view 2-3 day shipping as a baseline expectation. At the same time, costs continue to increase. There has been a four times increase in hourly wage growth compared to prepandemic levels.

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Ironic totes help deliver L.L. Bean’s second-best revenue year

RetailDive

The Maine outdoor retailer, best known for its iconic boots, plans to expand inclusive sizing after seeing sales rise 15% in that segment.

Outdoor 90
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Psychology Behind a Referral Program (and why it works)

Smile.io

Referrals are happening everywhere all the time. Whether it’s asking a friend for a recommendation or using a referral code from your favorite micro-influencer, referrals happen even when we don’t think about it. Some of our favorite products that we buy come from being referred to us by friends or family, but why do we do that? Turns out there is a psychological explanation for the effectiveness of a referral program, and even a few tricks you can use to bolster your own.

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Dollar General to spend $100M on staffing and stores

RetailDive

The retailer plans to sustain its store opening momentum, with more than 1,000 new locations planned this year.

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A third of shoppers say retailers shouldn’t ban serial returners, Retail Technology Show research reveals

365 Retail

Consumers say retailers shouldn’t ban serial returners from shopping with them, suggesting that those who return the most are often the most valuable, highest spending customers to the retailer, according to new research from the Retail Technology Show , taking place on 26 & 27 April 2023 at London’s Olympia. Original research of over 1,000 UK shoppers by Retail Technology Show revealed that the average UK shopper now returns 15% of the total number of items they buy online, rising to 20% fo

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Vanessa Hudgens’ Know Beauty relaunches on Amazon

RetailDive

The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Post- purchase delivery communication proves critical for avoiding negative reviews, data from Scurri and IMRG reveals

365 Retail

Two thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a “where is my order” (WISMO) query, highlighting the critical role of real-time post-purchase delivery information and customer communication in avoiding potentially damaging negative online reviews. Original research of 1,000 UK consumers in the Last Mile Delivery: What consumers want in 2023 and how retailers can take control report, conducted in partnership

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REI names chief people officer

RetailDive

The retailer also announced the internal promotions of a new chief merchandising officer and a vice president of Co-op Brands.

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Jack Wolfskin brings the adventure indoors with imposing 7.2m Philips LED and digital signage installations inside refurbished flagship store

365 Retail

PPDS , the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, is excited to announce its range of direct view LED and digital signage solutions have been selected to create new, highly immersive and emotive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt.

Outdoor 52
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Walmart launches clean beauty platform with most products under $10

RetailDive

Clean Beauty at Walmart includes products formulated without more than 1,200 ingredients and will expand over time.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib