Tue.Jul 12, 2022

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Announcing The Forrester Wave™: AI/ML Platforms, Q3 2022

Forrester eCommerce

Artificial intelligence applications are beginning to hit their stride, delivering end-to-end experiences for customers and employees that match or exceed human capacities. To help enterprises decide which AI/machine-learning (ML) platform to invest in, Forrester evaluated vendor platforms offered by Amazon Web Services, C3 AI, Cloudera, Databricks, Dataiku, DataRobot, Google, H2O.ai, IBM, Microsoft, Palantir, RapidMiner, RStudio, […].

Customer 365
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Why Walmart is Doubling Down on Augmented Reality

Retail TouchPoints

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the tech itself and the growing ubiquity of smartphones have converged to create a whole host of new applications for AR outside the realm of gaming — and one of the biggest arenas is commerce.

Apparel 364
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4 Tips to Provide Great Customer Service in E-commerce

lateshipment

Creating a positive experience via great customer service impacts how your audience perceives your business. It not only impacts your existing customers but influences your prospective customers as well. Many consumers do brand research and read online reviews before committing to a business. Negative comments from dissatisfied customers could drive potential customers to your competition.

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Upgraded Amazon Smart Carts are Rolling into Whole Foods

Retail TouchPoints

Amazon has unveiled a new and improved version of its smart shopping cart — called the Dash Cart — and plans to roll out the carts at select Whole Foods Market stores for the first time. The new version of the Dash Cart is larger, yet lighter than its predecessor and also includes new features such as a “delicates shelf” and improved geo-location capabilities to more accurately display nearby products and deals based on where the cart is in the store.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How Can Brands and Retailers Build an Ecommerce Personalization Strategy? [Download] | Salsify

Salsify

The demand from global consumers is apparent: They want personalized shopping experiences — and brands and retailers must have a clear strategy to create them.

Download 147
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Peloton Shifts to Third-Party Manufacturing in Effort to Simplify Supply Chain

Retail TouchPoints

Peloton is taking steps to curtail its costs and create a more efficient supply chain by ending all of its owned manufacturing operations. Taiwan-based manufacturer Rexon Industrial Corp. will become the primary manufacturer of the hardware for the Peloton Bike and Tread product lines in an expansion of the companies’ current relationship. The New York-headquartered connected fitness company is also suspending operations at exercise gear company Tonic Fitness Technology, which it acquired in Oct

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Dollar General CEO to Retire, COO Named as Successor

Retail TouchPoints

Amid a year of expansion, Dollar General ’s CEO Todd Vasos has decided to retire from the role he has held since June 2015, effective Nov. 1, 2022. Current COO Jeffery Owen, a 30-year Dollar General veteran, has been named as Vasos’ successor. Vasos joined Dollar General in 2008 as the company’s EVP, Division President and CMO. In 2013, prior to his appointment as CEO, Vasos served as COO.

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What’s second-party data?

Liveintent

In the world of media buying and digital marketing, the two most prominent forms of data used to target audiences are first-party data and third-party data. But there’s another form of data that’s popular: Second-party data. In this blog post we’ll take a look at what it is, its benefits, and how to use it. Let’s dive in. What is second-party data? Second-party data is data collected by a company or organization right from their audience and then sold to another organization.

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Sephora Aims for ‘MACH Speed’ with New Commerce Platform

Retail TouchPoints

Sephora is preparing for the next evolution of its ecommerce ecosystem through a new partnership with SaaS commerce platform commercetools. commercetools’ MACH-based technology (Microservices-based, API-first, Cloud-native and Headless) will give the beauty retailer more flexibility and scalability in its ecommerce systems, according to CTO Sree Sreedhararaj.

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What Walmart’s Second Price Auctions Mean (and How to Win)

ChannelAdvisor

Walmart is making big changes to stay competitive with fellow e-commerce retail giants. One of its biggest announcements this past spring was the move to second-price auctions for PPC product ads. But under this model, the top bidder doesn’t always pay the top price. . So what does this mean for your ad strategy and how can you stay competitive. The bottom line is that things are about to get even better for Walmart Connect advertisers. .

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Content Governance: The Savior of Ecommerce Giants

Retail TouchPoints

Quitting online shopping may be tougher than taking a break from our smartphones. Hundreds of millions of people visit ecommerce websites every day, a number that only escalates during major shopping events like Amazon Prime Day or Cyber Monday. According to SimilarWeb, Wayfair’s website receives roughly 100 million visits per month, Walmart receives more than 300 million visits and Amazon — which leads the pack when it comes to web visitors — boasts a staggering 2 billion monthly visitors.

eCommerce 278
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Zara parent Inditex invests in textile waste company Circ

RetailDive

The fashion company joined Bill Gates-founded Breakthrough Energy Ventures in a Series B funding round that raised over $30 million.

Fashion 109
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With All Eyes on Stores, How Are Retailers Investing? 

Retail TouchPoints

We are witnessing a great awakening of the store. Sure, some industry pundits have used sensationalist headlines to remark on the “retail apocalypse,” but new research confirms that brands and retailers are investing more time and capital on their store strategies. The reasons why are pretty obvious. While commerce offers consumers speed, ease and access, stores offer a deeper level of connection with products.

Retail 264
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The Smart Marketer’s Guide To Net Promoter Score (NPS)

Omniconvert

Why the Net Promoter Score (NPS) is such a useful metric in online marketing and how to easily use it yourself. The post The Smart Marketer’s Guide To Net Promoter Score (NPS) appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Dollar General CEO to retire

RetailDive

Chief Operating Officer Jeffery Owen, who started as a store manager trainee in 1992, is set to take over the chief executive spot.

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Check out the Latest Updates to Omniconvert Reveal

Omniconvert

We’re kick-starting Q3 with a refreshed visual identity for Omniconvert Reveal – more modern, intuitive, and immersive. ?? Besides a refreshed, brand new design, Q2 was all about putting a new focus on: Going more in-depth with the NPS Laser-targeted data visuals Even more integrations Automated reports & more Here’s how we’ve been working behind the […].

Blog 78
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Pattern Brands snaps up 2 more brands after securing $25M

RetailDive

The latest acquisitions follow a $60 million funding round last year and pushes the total brands within the company’s portfolio to six.

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8 Pitfalls to Consider When eCommerce Replatforming

Kibo

Retailers switch eCommerce platforms for a wide range of reasons, shifting to new technology for more scalability, security, flexibility, and (of course) new functionality. About 18% of retailers surveyed by Digital Commerce 360 said they wanted to switch eCommerce Platforms in 2021. Just under 30% said they’ve budgeted between $100K and $500K to migrate to a new platform.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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TikTok creates program for small businesses

RetailDive

Research suggests that TikTok has become a viable tool for connecting shoppers with products and services.

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Five Straightforward Steps To Identify A Strong Product Vision

Forrester eCommerce

When I ask clients, “Why do you continue to work with your security vendor?”, the answer I get most often is “I believe in its vision for the product.” A vendor’s product vision is its point of view on the biggest challenges to the industry and a tool that security pros can use to identify […].

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5 Tricks to Write an Effective Cold Email with Examples

Digital Doughnut

Email is the fastest way to promote information without needing a prior acquaintance. Moreover, it is relatively cheaper compared to SMM or Google ads. But then, when people contact each other via messenger, they know that slow feedback is not good. On the contrary, letters in the email inbox do not require a fast reply.

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Sales Leaders Guide to B2B Sales Strategy Amid Economic Downturns

Forrester eCommerce

Evidence from past economic downturns suggest leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions sales leaders should make in their ongoing B2B sales strategy? Education Become versed on economic principles (inflation, stagflation, recession). In addition, understand the financial impacts of […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Understanding Bitcoin Wallet – How Does It Work?

365 Retail

Bitcoin is a virtual currency. Designed to work as a medium of exchange, it uses cryptography to control its creation and management. Bitcoin is one of the first attempts at creating a real-world medium of exchange. However, it is still a new and constantly evolving technology. What Is A Bitcoin Wallet? Bitcoin is a decentralised digital currency. It was invented by an unknown programmer called Satoshi Nakamoto and the idea was brought to life in 2008. .

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A Booming Advertising Talent Market Illustrates The Belated Agency Transformation

Forrester eCommerce

Advertising industry growth has not yet stalled, counter to the misguided headlines. Despite rising inflation, concern for recession, and agency and tech company layoffs, U.S. advertising industry job growth remains strong. According to the U.S. Bureau of Labor Statistics advertising and related services added 3,800 jobs in June, while the total US jobs market added […].

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The Best Tesla Models Ever – Ranked!

365 Retail

Since its introduction in 2003, Tesla has made quite a name for itself in the Electric Vehicle industry. As per Statista, it has sold more than 368,000 EVs in the year of 2019 as well. That is more than any other EV manufacturer in the world. . Yet, despite such monstrous success in the market, the brand lacked quite a bit in the quality department.

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Choose Apple Lockdown Mode, Choose Security

Forrester eCommerce

Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.

Mobile 74
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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6 Car Dealers That Accept Bitcoin As A Form Of Payment

365 Retail

Many people think that Elon Musk’s Tesla is the first automobile organisation to accept BTC as a form of payment. Nonetheless, it’s entirely wrong. Before Tesla made it a new normal, many people were accepting Bitcoin to purchase whatever they’re offering. . Here, in this article, we’ll talk about the car dealers who had started this trend before. So, let’s get started with the same.

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Blockchain For CEOs

Forrester eCommerce

CEOs often ask me: “What is blockchain, and what impact will it have?” After tapping into Forrester’s research, here’s my answer.

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What Is Digital Real Estate – A Brief Overview

365 Retail

Real estate is one of the biggest investments most people make over the course of their lives. The real estate market is huge and it varies a lot in terms of location, type and price. Many people who are not very familiar with investing in real estate are looking to invest in digital real estate. Digital real estate is similar to physical real estate as it allows you to purchase property and earn a return by renting it out or reselling it at a higher price.

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Brooklyn Bedding, Helix Sleep acquire Bear Mattress

RetailDive

The deal comes after private equity firm Cerberus Capital Management last year acquired Brooklyn Bedding and Helix Sleep to form a DTC mattress platform.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.