Forrester eCommerce
APRIL 20, 2022
Alongside the COP26 Conference, many businesses communicated their green pledge and how much they are acting to protect the environment. Expect more of this to happen this week, with Earth Day falling on Friday, April 22 — and get ready to see many brands accused of greenwashing. Greenwashing — when a business is perceived to […].
Retail TouchPoints
APRIL 20, 2022
The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026. To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. For approximately two decades, Cookies and Dr.
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Forrester eCommerce
APRIL 20, 2022
What Kind of B2B Marketing Sandwich Will You Make? While definitions vary, the modern, Western world concept of a sandwich is two slices of bread with filling in between. When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].
Retail TouchPoints
APRIL 20, 2022
Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. . Batteries Plus is in expansion mode; the retailer expects to add 60 franchised stores and open an additional 55 stores by the end of 2022.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
APRIL 20, 2022
Sales leaders want to continuously improve sales productivity. What many may not realize is that high seller engagement and wellness directly correlate with higher productivity. However, evidence from Forrester’s Q3 2020 US Future Of Work Survey shows that B2B sellers feel fatigued, less engaged, and more frustrated at work compared with other B2B professionals.
Retail TouchPoints
APRIL 20, 2022
The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO. Carey will manage the vision, design and development of fresh solutions to create seamless experiences in-store, online and via mobile for Home Depot customers. Prior to The Home Depot, Carey joined eBay in 2006 where he served as the SVP and CTO, roles in which he managed product development, site operations, cyb
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Retail TouchPoints
APRIL 20, 2022
As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. These “considered purchases” require highly personal consultations, where customers are looking for advice and guidance before committing to a purchase.
Forrester eCommerce
APRIL 20, 2022
It’s time for the newest Top Systemic Risks report. One of the biggest movers this year was climate change. Last year, as the pandemic dragged on, climate change ranked number five. This year it ranked number eight. In the age of declaring climate goals and new markets requiring carbon reporting, corporations pushed climate change risk […].
Retail TouchPoints
APRIL 20, 2022
Luxury home brand Brooklinen is planning to triple its brick-and-mortar retail presence, first with the addition of four stores in new markets in 2022 and plans to reach 25 to 30 locations by the end of 2024. The brand also will expand its international presence with a warehouse in Canada and introduce a hospitality-grade collection for hotels and bed and breakfasts.
Forrester eCommerce
APRIL 20, 2022
The timing for this year’s Earth Day couldn’t be better. As countries across the world celebrate, the urgency for firms to act has reached a fever pitch. As noted by National Geographic on April 5th when citing findings from the UN’s Intergovernmental Panel on Climate Change (IPCC), “unless global greenhouse gas emissions peak no later […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
APRIL 20, 2022
Owning an electric vehicle (EV) is a matter of lifestyle, a smarter kind of lifestyle, more so than just simply owning a vehicle; therefore, the user experience should be at a premium level, as well as high-tech from the beginning. Understanding the buyer, their needs and why a consumer would choose owning an EV over a regular vehicle is the first step to engaging the customer.
Forrester eCommerce
APRIL 20, 2022
Product strategy, along with marketing and sales strategy, must be a part of the overall business strategy. That alignment is critical to ensuring product-led growth; without it, aspirations on market share or how the organization will win can be short-sighted and product teams may wonder what their role is in reaching business goals.
Ecommerce Platforms
APRIL 20, 2022
Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline, building relationships with customers, and even building an online presence. Both Shopify and Square have a lot of amazing features to offer to help you sell.
Forrester eCommerce
APRIL 20, 2022
Nielsen, the legacy television measurement giant, has provided media companies, agencies, and brands with household media consumption, advertising performance, and audience insights through its “people-powered” panels and metering technology. Advertisers use these insights to measure ad performance and develop their targeted audience strategy. Nielsen had been the media analytics standard until disruption toppled the television […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailDive
APRIL 20, 2022
A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low.
Forrester eCommerce
APRIL 20, 2022
The average retail investor often doesn’t know how their funds are connected to the underlying economic activity that they finance. Especially in the UK, where many or even most investors are salting away money in a managed pension fund, they will spare few thoughts to where it’s invested, provided it gives a handsome, low-risk return. […].
RetailDive
APRIL 20, 2022
Leveraging coastal holding facilities and shifting to a market delivery model are two pillars in the company's strategy, said Don Frieson, EVP of supply chain.
Forrester eCommerce
APRIL 20, 2022
De plus en plus de marques communiquent sur leurs actions en faveur du climat – moins souvent d’ailleurs qu’en faveur de la biodiversité. Comme pendant le pic de la conférence COP26, il est probable que les publicités vertes se multiplient cette semaine avec le Jour de la Terre ce vendredi 22 avril. Un grand nombre […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
APRIL 20, 2022
The partnership will see Rodrigo featured in Glossier campaigns and also contributing to product and content.
Forrester eCommerce
APRIL 20, 2022
Today, both sellers and buyers are forced to navigate a perfect storm of content, as the average number of interactions per B2B buying cycle has jumped 54% over the past two years and reps have an average of 1,400 sales assets to choose from. While reps now have more tools to leverage than ever before […].
RetailDive
APRIL 20, 2022
The retailer also revealed plans for Mirror, including a membership program launching later this year.
Forrester eCommerce
APRIL 20, 2022
Tech budget and spending benchmarks can be valuable, but only when used correctly. Learn how to get the most value from benchmarking.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Salsify
APRIL 20, 2022
Omnichannel commerce is no longer the exception — it’s the expectation.
Forrester eCommerce
APRIL 20, 2022
There's no such thing as a culture of resilience/innovation/collaboration. There's only culture energy. Learn more.
RetailWire
APRIL 20, 2022
Workers returning to their offices are finding that the costs associated with working outside their homes is much greater than it used to be. Travel, coffee and food costs are significantly higher today than they were at the beginning of 2020. “It’s a perfect storm,” said Becky Frankiewicz, U.S. president of ManpowerGroup. “We’re ready to get back to work, and now can you afford to get back to work?”.
Forrester eCommerce
APRIL 20, 2022
I recently joined Forrester as a senior analyst supporting the healthcare vertical, building on my experience as a nurse and healthcare product architect. To learn more about my background, check out my full bio here. From an early age, it was apparent to me that my passion lies in providing care for patients. When I […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
APRIL 20, 2022
Price hikes on Prime and fuel surcharges on sellers could offset some costs. Down the road, more employee unions are a "key risk" for the company, according to MKM Partners.
365 Retail
APRIL 20, 2022
The UK Government has today announced new rules “to protect consumers’ hard-earned cash” and the hospitality sector by releasing plans to make illegal hosting a fake review and paying someone to write a fake review. The plans, overseen by the Department of Business, Energy & Industrial Strategy, seek to protect consumers and businesses by ensuring they are not cheated by bogus ratings.
RetailDive
APRIL 20, 2022
The gender-neutral assortment could challenge American Eagle's successful Aerie brand and reflects another step in the lingerie giant's evolution.
365 Retail
APRIL 20, 2022
Homeware brand Shabby Store ( Shabby.co.uk ) has relaunched under new ownership after the business went into administration in February 2022. Its new owner Daniel Prendergast, who has grown TheRugSeller.co.uk into a successful £9m turnover business, is now looking to expand Shabby’s appeal beyond its loyal following that was boosted by becoming a furniture store favoured by Instagram powerhouses Mrs Hinch and Billie Faiers.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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