August, 2022

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The Best Loyalty Apps for Shopify to Boost Customer Relationships

Ecommerce Platforms

The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. After all, returning customers are one of the most important assets an ecommerce company can have. Repeat customers are easier to sell to than new visitors on your ecommerce store, and they spend more too (up to 67% more ). Unfortunately, convincing clients to return to your business and keep spending their hard-earned cash isn’t always easy.

Shopify 210
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How brands are collapsing the e-commerce purchasing funnel with augmented reality

RetailDive

Brands are relying on WebAR to transform their e-commerce sites into powerful AR commerce destinations.

eCommerce 145
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How Top Brands Use Market Segmentation to Reach Customers

SheerID

Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it.

Marketing 165
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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the stats, frankly one might even say quite the opposite. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% from a year ago, while in-store sales rose 10%. From another perspective, research showed that on average, the online share of total spending rose sharply, from 10.3% in 2019 to 14.9% at the peak of the pandemic.

eCommerce 363
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Stacked by Suzie Makes a Fashion Statement with BigCommerce

BigCommerce

For Suzie Schleifer, CEO and owner of Stacked by Suzie, becoming an entrepreneur was never part of the plan.

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How to Increase SEO Traffic With Social Media

Digital Doughnut

Harness the power of social media and get SEO benefits to your business website in terms of traffic, leads, and engagement. Implement these strategies and take your social media game to the next level.

More Trending

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This is the last Sears for hundreds of miles. What can it tell us about the state of malls?

RetailDive

The department store in Maryland is sparsely merchandised and low on traffic. Senior Reporter Ben Unglesbee takes a look inside to see how retail has changed since the heyday of malls.

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Building a Zero-Party Data Strategy That Improves Customer Retention

SheerID

Learn more about how your business can leverage zero-party data to improve customer retention.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.

Marketing 334
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Making the most of the online marketplace revolution

365 Retail

It is a great time to be a consumer – never before has there been so much online choice. One of the consequences of the pandemic is that ecommerce growth has been explosive. A report from McKinsey shows that the peak three months of Covid-19 saw the US e-commerce market gaining ten years’ worth of growth. Although this is terrific news for the economy, it presents time-critical challenges for brands who want to compete in this expanding sector.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Future of Entertainment: Beyond Netflix, Disney+, and Prime Video

Digital Doughnut

Long gone are the days consumers would endure 5 minutes of ads to watch for free; now there is a subscription for almost everything. With the fast-paced nature of the entertainment industry, marketers and advertisers must grow with it or fear being left behind as the consumer continues to change. By Dean Nagib, Commercial Director, UK at MiQ.

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The Cost of Living Crisis: How Online Retailers Can Weather The Storm

Frooition

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. Not only will people have less money to spend on little luxuries and everyday essentials, but the cost of doing business will also soar as suppliers pass on ever-increasing expenses to their clients.

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Sears Holdings reaches $175M settlement with Lampert and company

RetailDive

The retailer entered bankruptcy in 2018. It has been stuck there ever since, as the company and its creditors pursued claims of “rank” self-dealing.

Retail 133
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Selling on Multiple Marketplaces? You Need These 7 Tips

ChannelAdvisor

You hear it over and over again: “Diversify your channel mix” and “reach shoppers wherever they are.” But sometimes, that’s easier said than done. Joining new marketplaces comes with a number of challenges, from lack of channel-specific expertise to thinning profit margins. Plus, the e-commerce landscape is more competitive than ever. Yet, challenges like these shouldn’t stand in your way to multi-marketplace bliss.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Bath & Body Works Rolls Out Loyalty Program Nationwide

Retail TouchPoints

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal care and home fragrance retailer also debuted its My Bath & Body Works App, which allows shoppers to earn rewards points through any channel and provides exclusive content. Additionally, the in-app wallet stores rewards points, offers and gift cards to provide a convenient experience to customers.

Gifts 327
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Tips On How To Build Customer Loyalty And Improve Retention

365 Retail

Successful businesses are established and supported by various factors. A solid business plan, idea, and funds help form the company’s foundation. The processes and tools used to deliver this service and a solid team of employees help develop the company’s backbone. These factors combined help to keep a company operating as an efficient business.

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Creating CX That Drives Action

Digital Doughnut

Getting people to use your digital product and taking the desired action is more than simply SEO and product or feature launches. The key to a successful digital strategy is putting the customer at the centre and delivering a superior customer experience.

SEO 105
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WordPress & WooCommerce Statistics: UPDATED Facts, Market Share & More 2022

AcquireConvert

Key WordPress statistics . The WordPress platform is built on PHP and MySQL and licensed so that it can be used and modified by anyone. . The content management system (CMS) was launched in 2003. In the intervening two decades, it has become the leading website-building platform, powering 43% of all websites. This compares with 2.6% of all websites using Joomla, 1.5% using SquareSpace and 1.3% using Wix.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Reebok owner Authentic Brands Group strikes deal to acquire Ted Baker

RetailDive

ABG wants to separate Ted Baker into an IP holding company and one or more operating companies that would manage the brand’s retail, e-commerce and wholesale operations.

eCommerce 120
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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy EMERGE In Color. From left, Tori Nichel, Lori McGhee-Curtis and Frenchye Harris Photo courtesy of EMERGE In Color. Even though it operated for little more than one month, EMERGE In Color at Los Angeles’ Beverly Center created a powerful space for Black designers and Black-owned businesses that are too often overlooked by retailers in the high-

Consumer 321
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Study: 82% of Retail Workers Say Stress and Burnout Have Increased

Retail TouchPoints

There are strong signs that the “Great Resignation” is still having a major impact on the U.S. job market as a whole, and on the retail and hospitality industries in particular. That’s in part because employers’ difficulty filling jobs has itself become a big factor in job dissatisfaction. According to the 2022 Job Seeker Nation Report from Employ , based on a survey of more than 1,500 workers earlier this year: 40% of workers report high levels of turnover and increased workloads at their compa

Retail 317
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UNIQLO Sibling Brand GU to Test North American Market With NYC Pop-Up

Retail TouchPoints

UNIQLO parent Fast Retailing will open its first GU retail store in the U.S. this fall with a pop-up shop in New York City’s SoHo neighborhood. The 2,900-square-foot ground floor space will be GU’s first store outside Asia and will offer a selection of on-trend clothing and accessories for men and women. Sharing its FY2023 plans in an April 2022 statement, Fast Retailing, which also owns fashion brand Theory , noted that it was inspired by the strength of the North American market.

Marketing 317
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, like the filters and lenses found on Instagram and Snapchat, transform the passive experience of being served a piece of content into an immersive one.

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How ‘Retailtainment’ Multiplies the Impact of Experiential Spaces

Retail TouchPoints

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements. Retailtainment concepts tend to downplay a key element of retail — actually selling products — and amplify a partnership or association with a well-known pop culture, hospitality or even food brand. “Experiential retail,” in contrast, is typically used to describe how brands and retailers are using technology, visual storytelling and other method

Arts 314
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Reports: Amazon to Shut Down In-House Telehealth Service Following One Medical Acquisition

Retail TouchPoints

Amazon is planning to shutter its home-grown urgent and primary care offering, Amazon Care, following the July acquisition of the more advanced One Medical primary care business, multiple sources report. The news was announced in an internal memo to employees from Neil Lindsay, SVP of Amazon Health Services and Amazon Stores, according to GeekWire. In the letter, Lindsay said that after months of deliberation it was decided that Amazon Care was not “the right long-term solution for our enterpris

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Boxed Helps Shoppers Recycle Home Products With Mail-In Program

Retail TouchPoints

Boxed has partnered with TerraCycle to enable customers to recycle packaging for any brand of home essentials and personal care products. The effort, which is sponsored by Procter & Gamble, lets users mail in waste using a prepaid shipping label available online. Once collected, the packaging is cleaned, separated by material composition and reduced to pellets that can be remolded to make new recycled products.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Lids Picks Basketball Theme for First Brick-and-Mortar Store in Australia

Retail TouchPoints

Photo courtesy of Lids. Photo courtesy of Lids. Photo courtesy of Lids. Photo courtesy of Lids. Photo courtesy of Lids. Lids is continuing its brick-and-mortar expansion with its first store in Australia, focusing on the NBA and WNBA for the Melbourne shop. The retailer is planning to open a second Australia location with a brick-and-mortar store in Sydney later in 2022.

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Shopify Makes Strategic Investment in Klaviyo as Solution Providers Enter Product Partnership

Retail TouchPoints

Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for Shopify Plus. Additionally, Shopify is making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms. Klaviyo also will receive early access to new Shopify development features, with the goal of helping Klaviyo and Shopify accelerate new technologies designed to help retailers navigate recent shifts in online marketing.

Shopify 312
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NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends

Retail TouchPoints

The 2022 back-to-school season will likely avoid being negatively impacted by the weight of inflation, according to data from the National Retail Federation (NRF) presented at its 2022 Back-to-School Trends webinar. Changing demographics and the lingering impact of COVID-19 will have a bigger effect, but the overall results are expected to be on par with what retailers saw in 2021 — about $37 billion in back-to-school (BTS) and $73.9 billion in back-to-college (BTC) spending.

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Reports: Alibaba Lays Off 10,000 as New Lockdowns Dampen Chinese Recovery

Retail TouchPoints

Ecommerce juggernaut Alibaba isn’t immune to the economic forces weighing down other retailers, particularly as new lockdowns in mainland China dampen hopes for an imminent recovery. The Chinese tech firm has reportedly shed close to 10,000 employees in anticipation of an economic downturn, according to the South China Morning Post. Exactly 9,241 employees reportedly left the company during its latest financial quarter, from April to June, leaving the company’s rolls at 245,700.

Shopify 312
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.