Forrester eCommerce
MARCH 19, 2023
At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation. It did not matter what growth goals they were pursuing.
RetailDive
MARCH 20, 2023
As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.
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Ecommerce Platforms
MARCH 22, 2023
The best product description apps for Shopify can be a phenomenal time-saving tool. After all, as an entrepreneur, running your own online store, you have a lot of different tasks to handle each day. You need to track down suppliers, manage logistics, deliver excellent customer service, and promote your company, since finding the time to produce attractive product descriptions can be tough.
Retail TouchPoints
MARCH 22, 2023
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Forrester eCommerce
MARCH 23, 2023
We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.
My Wife Quit Her Job
MARCH 22, 2023
Today, I have a very special guest back on the show, Yoni Mazor. Yoni is the founder of Getida, where he helps Amazon sellers recover their money. Amazon screws up all the time without telling you and we’re going to discuss all the ways that you are losing money right now as a seller and what you can do about it. What You’ll Learn How to get your money back from Amazon Amazon’s most common mistakes What to look out for on your Amazon reports Other Resources And Books Get $400 i
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Omnisend
MARCH 22, 2023
Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.
Forrester eCommerce
MARCH 21, 2023
Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).
Wiser
MARCH 20, 2023
Data is one of the hottest commodities in the business world. For retailers, this is especially true when it comes to pricing data. Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc.
Salsify
MARCH 21, 2023
Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Omnisend
MARCH 20, 2023
Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.
Forrester eCommerce
MARCH 20, 2023
It’s news to no one that the past few years have been tough. Having only just found some stability post-pandemic, companies are now thrust into a new economic crisis. In times like these, customer service teams are often pressured to cut costs – at all costs.
Ecommerce Platforms
MARCH 24, 2023
To get into ecommerce, you’ll need an online platform to host your products. So here I'll compare three very different solutions: Shopify, Etsy, and Squarespace. Don't have time to read the whole review? Here’s a brief summary: Use Shopify to build a scalable online store with access to a wide range of eCommerce features. Use Squarespace to showcase lots of imagery in the best possible light, and if beautiful web design and customization freedom is your priority.
FastSpring
MARCH 20, 2023
Release Notes is our monthly highlight of our great features coming out on the FastSpring platform so you’ll be able to pick up and go with the latest features for your store. New Welcome Dashboard and Onboarding Experience For Free Trials In an effort to improve the onboarding experience of new sellers and to deliver more valuable information to our existing sellers, we’ve launched a new version of our welcome dashboard.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
RetailDive
MARCH 21, 2023
The DTC brand, which developed the Moonshot shoe through a regenerative wool program, is open to sharing its process with other companies.
Forrester eCommerce
MARCH 24, 2023
To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put them at the center of design, build, deliver, and serve.
Ecommerce Platforms
MARCH 24, 2023
The print-on-demand market is anticipated to grow at a compound annual growth rate (CAGR) of 26.1% until 2030. If you want a slice of that pie, stick around as we look at two popular POD services: Printful and Gelato. However, if you don’t have time to skim this entire comparison review, here’s my verdict upfront: While Gelato might be the better choice if you’re looking for a more sustainable POD service, Printful is the more established of the two solutions, offers a variety of high-quality br
Retail TouchPoints
MARCH 22, 2023
Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in 2023. Last year Kohl’s and Sephora announced plans to expand their partnership to all of Kohl’s more than 1,100 locations. With the addition of these 250 locations, the total Sephora at Kohl’s fleet will reach more than 850 by the end of this year, in line with the planned timeline of the rollout.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
RetailDive
MARCH 24, 2023
The clothing brand said the move to supplement humans with AI models supports its diversity and sustainability efforts.
Forrester eCommerce
MARCH 24, 2023
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
Ecommerce Platforms
MARCH 22, 2023
The best free task management tools are extremely valuable in today’s fast-paced workplace. Whether you’re embracing the trend of hybrid and remote working patterns, or you’re simply trying to keep your internal team on the same page, task management tools can help. With the right software, you can easily keep track of all the tasks in your workplace waiting to be completed.
Retail TouchPoints
MARCH 24, 2023
Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution. “We’re bringing together the best in commerce with the best in search to solve a complex and costly problem for enterprise retailers — world-class sear
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
Store Growers
MARCH 23, 2023
Last Updated on March 24, 2023 Product identifiers are crucial for matching products with search queries. But what to do when there are no identifiers for your item? This is a common issue for many products In this article, we’ll explain the relationship between unique product identifiers, like GTIN, MPN, and brand, with the identifier exists attribute.
Forrester eCommerce
MARCH 24, 2023
This week, the Forrester Wave: Content Platforms, Q1 2023 went live! We looked at 13 key vendors and evaluated them on 26 criteria. This resulted in 3 Leaders, 7 Strong Performers, 2 Contender, and 1 Challenger.
Ecommerce Platforms
MARCH 22, 2023
If you’re looking for Editor X alternatives to help you create the ultimate website design, then you’re in the right place. Editor X has a lot to offer as an effective and feature-rich design tool. The all-in-one platform promises designers a seamless process for creating highly responsive and engaging websites from scratch. Not only do you get a powerful ecosystem for CSS editing, but you can also unlock the benefits of seamless drag and drop building technology.
Retail TouchPoints
MARCH 23, 2023
Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada , Miu Miu , Church’s , Car Shoe , Pasticceria Marchesi and Luna Rossa.
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
Store Growers
MARCH 22, 2023
Google needs a unique reference number tied to a specific product to process product data. Each SKU in your feed inventory has one, so you better double-check the product ID before making any changes. In this article, we will cover the product ID attribute; why it’s important, how Google uses it, whether it plays a role in product feed operations, tips on best practices, and other product ID essentials.
Forrester eCommerce
MARCH 23, 2023
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.
Ecommerce Platforms
MARCH 22, 2023
There are a huge range of payment processing brands out there, all offering tools to help make your organization a money-making entity. The trouble is, choosing the right technology can be a challenging concept. After all, how do you know you’re selecting a payment processor that can simultaneously keep your costs low, and ensure you’re offering a great service?
Retail TouchPoints
MARCH 21, 2023
NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. The retailer is aiming to double its traffic by creating a customer journey that lets customers identify their device and offer an instant “best price.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
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