Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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What’s wrong with your CMO Dashboard?

Forrester eCommerce

At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation. It did not matter what growth goals they were pursuing.

B2B 368
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Foot Locker to shutter 400 mall-based stores by 2026

RetailDive

As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.

Retail 145
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The Best Product Description Apps for Shopify in 2023

Ecommerce Platforms

The best product description apps for Shopify can be a phenomenal time-saving tool. After all, as an entrepreneur, running your own online store, you have a lot of different tasks to handle each day. You need to track down suppliers, manage logistics, deliver excellent customer service, and promote your company, since finding the time to produce attractive product descriptions can be tough.

Shopify 104
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Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Companies Have Agnosia About Experiences

Forrester eCommerce

We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.

Customer 195
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449: Amazon Is Silently Stealing From You And How To Get Your Money Back With Yoni Mazor

My Wife Quit Her Job

Today, I have a very special guest back on the show, Yoni Mazor. Yoni is the founder of Getida, where he helps Amazon sellers recover their money. Amazon screws up all the time without telling you and we’re going to discuss all the ways that you are losing money right now as a seller and what you can do about it. What You’ll Learn How to get your money back from Amazon Amazon’s most common mistakes What to look out for on your Amazon reports Other Resources And Books Get $400 i

Books 243

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Kohl’s to Bring Sephora Shop-in-Shops to 7 New States in 2023

Retail TouchPoints

Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in 2023. Last year Kohl’s and Sephora announced plans to expand their partnership to all of Kohl’s more than 1,100 locations. With the addition of these 250 locations, the total Sephora at Kohl’s fleet will reach more than 850 by the end of this year, in line with the planned timeline of the rollout.

Customer 312
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AI In Collaboration Tools Is A Tech Problem In Need Of A Human Solution

Forrester eCommerce

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Customer 370
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Dropshipping Integration: Connecting EDI with fabric Marketplace

Fabric

What is EDI? EDI stands for Electronic Data Interchange. First introduced in the 1960s to support shipment supply chains in the US military, it is a system of exchanging business documents electronically between different companies, organizations, or trading partners. EDI is used to automate and streamline business processes, such as ordering, invoicing, and shipping, by replacing traditional paper-based documents with electronic documents that can be easily exchanged and processed by computers.

EDI 130
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What does digital experience management mean for ecommerce?

Fastr

Understanding a customer’s expectations and preferred experiences across all channels best positions an ecommerce business for success. But gathering that information, synthesizing it, and analyzing it so the data can be used in a meaningful way is no small task.

eCommerce 130
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada , Miu Miu , Church’s , Car Shoe , Pasticceria Marchesi and Luna Rossa.

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Customer Service In 2023: CX Front And Center   

Forrester eCommerce

It’s news to no one that the past few years have been tough. Having only just found some stability post-pandemic, companies are now thrust into a new economic crisis. In times like these, customer service teams are often pressured to cut costs – at all costs.

Customer 354
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6 reasons you should implement customer loyalty programs

Omnisend

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.

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Ecommerce Growth: How To Build a Revenue Growth Strategy | Salsify

Salsify

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?

eCommerce 148
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Shopify Adds Google’s AI-Powered Search and Discovery Tools

Retail TouchPoints

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution. “We’re bringing together the best in commerce with the best in search to solve a complex and costly problem for enterprise retailers — world-class sear

Shopify 302
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The Six Steps To Understanding IT Customers And Stakeholders

Forrester eCommerce

To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put them at the center of design, build, deliver, and serve.

Customer 347
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Electronics email marketing: Real-life examples and best practices

Omnisend

Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.

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Ventana Research Names Salsify an 'Exemplary' Vendor in PXM | Salsify

Salsify

Salsify was placed in the highest-ranking “Exemplary” vendor category in the first-ever PXM value index report from Ventana Research.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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NorthLadder Aims to Reduce E-Waste by Improving Electronics Resale Journey

Retail TouchPoints

NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. The retailer is aiming to double its traffic by creating a customer journey that lets customers identify their device and offer an instant “best price.

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Tightening Budgets? Ensure That Your Business Case Stands Out

Forrester eCommerce

Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.

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Shopify vs Etsy vs Squarespace 2023: Let’s Battle It Out!

Ecommerce Platforms

To get into ecommerce, you’ll need an online platform to host your products. So here I'll compare three very different solutions: Shopify, Etsy, and Squarespace. Don't have time to read the whole review? Here’s a brief summary: Use Shopify to build a scalable online store with access to a wide range of eCommerce features. Use Squarespace to showcase lots of imagery in the best possible light, and if beautiful web design and customization freedom is your priority.

Shopify 104
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Live Stream Shopping and Shoppable Video 101 | Salsify

Salsify

The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged.

Consumer 146
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Reports: Walmart Eliminating Hundreds of Jobs at Five Fulfillment Centers

Retail TouchPoints

Walmart is reportedly eliminating hundreds of jobs at five ecommerce fulfillment centers, according to Reuters and CNBC. Affected employees have been asked to find jobs at other Walmart locations within 90 days as the company makes cuts “to better prepare for the future needs of customers,” according to a company spokesperson. “This decision was not made lightly, and we’re working closely with affected associates to help them understand what career options may be available at other Walmart locat

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Now Live! The Forrester Wave: Content Platforms, Q1 2023

Forrester eCommerce

This week, the Forrester Wave: Content Platforms, Q1 2023 went live! We looked at 13 key vendors and evaluated them on 26 criteria. This resulted in 3 Leaders, 7 Strong Performers, 2 Contender, and 1 Challenger.

Marketing 195
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Printful vs Gelato: A Quick Comparison

Ecommerce Platforms

The print-on-demand market is anticipated to grow at a compound annual growth rate (CAGR) of 26.1% until 2030. If you want a slice of that pie, stick around as we look at two popular POD services: Printful and Gelato. However, if you don’t have time to skim this entire comparison review, here’s my verdict upfront: While Gelato might be the better choice if you’re looking for a more sustainable POD service, Printful is the more established of the two solutions, offers a variety of high-quality br

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The Entertainer joins forces with retail charity Retail Trust

365 Retail

The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.

Retail 128
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Retail TouchPoints

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision. “ It’s a channel and data that retailers and bran

Mobile 289
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A TikTok Ban? It’s America First, Taking Aim On Short-Form Video

Forrester eCommerce

TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.

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Best Free Task Management Tools for 2023

Ecommerce Platforms

The best free task management tools are extremely valuable in today’s fast-paced workplace. Whether you’re embracing the trend of hybrid and remote working patterns, or you’re simply trying to keep your internal team on the same page, task management tools can help. With the right software, you can easily keep track of all the tasks in your workplace waiting to be completed.

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Allbirds creates zero-carbon shoe

RetailDive

The DTC brand, which developed the Moonshot shoe through a regenerative wool program, is open to sharing its process with other companies.

Other 135
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib