Optimizely

NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more.

Customer Data 366

Customer Data B2C Subscription Channel 366

Steve Dennis

NOVEMBER 30, 2018

I will admit that I have been more than a little Grinch-like about both Black Friday and its unfortunately named cousin “Cyber Monday” for some time. While it’s an exaggeration to say it’s all much ado about nothing, there are a few inconvenient truths about Black Friday that are worth remembering. It’s not the biggest shopping day of the year.

Events 95

Events Retail Consumer 95

BigCommerce

NOVEMBER 30, 2018

As an ecommerce brand, email can be your highest ROI sales channel.

Channel 333

Channel eCommerce Improvements Marketing 333

Forrester eCommerce

NOVEMBER 30, 2018

It’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point? That didn’t stop Marriott from announcing a breach of Starwood’s reservation system affecting 500 million people to kick off this Friday with a bang. Another Friday Another Breach Announcement If you weren’t […].

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Customer Customer Data Operations 408

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Optimizely

NOVEMBER 28, 2018

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area. In this special episode, we talk to the owners and marketers at niche brands that grew from their basements and backyards into full-fledged businesses.

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Marketing Workshop Social Media Accessories 302

My Wife Quit Her Job

NOVEMBER 26, 2018

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

Article 223

Article 223

Forrester eCommerce

NOVEMBER 26, 2018

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. That report, “Why Most Web Sites Fail,” […].

Customer Experience 401

Customer Experience Customer Web Design Management 401

RTP blog

NOVEMBER 30, 2018

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye. As shoppers enter stores in droves attempting to find the perfect gift, retailers need to be prepared for the influx of customers while also delivering a seamless and enjoyable shopping experience.

Retail 150

Retail eCommerce Toys Social Media 150

Groove

NOVEMBER 27, 2018

Cart Abandonment is a huge problem. An average eCommerce store loses 75% of its sales to cart abandonment with some studies reporting over 80% loss. Many articles and blogs report similar reasons for cart abandonment and the loss of a eCommerce sale, but it really boils down to four: Being forced to create an account. Unexpected shipping costs. Researching to buy later.

Magento 150

Magento eCommerce Platforms eCommerce Shipping Costs 150

My Wife Quit Her Job

NOVEMBER 25, 2018

I just got back from San Diego, California where I spent 3 straight, grueling days filming The 5 Minute Pitch, our new Shark Tank like show, with Mike Jackness, Greg Mercer, Scott Voelker and a variety of awesome guest judges to be announced later. Anyway, the four of us recorded this podcast on the very last day of filming to reflect upon the 32 companies that just pitched to us.

eCommerce 121

eCommerce Books Marketing Other 121

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

NOVEMBER 29, 2018

How will the “whats” of insurance — underwriting, claims, and compliance — translate into new “hows” in 2019? Watch the video below for more information on what’s driving changes in insurance business strategy and the tech that enables it. Do you need more help? Forrester clients can set up an inquiry with us.

Information 387

Information 387

RTP blog

NOVEMBER 26, 2018

By Broc Jenkins, Wilson Electronics LLC Despite what you may have heard, in-store shopping is far from dead. In fact, a recent study predicts that the number of people shopping in brick-and-mortar stores will increase between 3.8% and 4.4% in 2018. That’s not to say there isn’t fierce online competition. Sales there, too, are predicted to increase by 10% to 12%, according to the National Retail Federation’s 2018 economic forecast.

Electronics 150

Electronics Outdoor Reference Download 150

ecomdash

NOVEMBER 26, 2018

The end of the year is upon us and it’s the perfect time to start sourcing new products to sell online. Each year we bring you a list of niche products that are trending and this year is no different. Here’s our guide to the top ecommerce niches of 2019, including a bunch of tips to help you find the best niche for your ecommerce business. Pros of Selling Niche Products.

Shipping Costs 148

Shipping Costs eCommerce Food and Beverages Fulfillment 148

Omnisend

NOVEMBER 29, 2018

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year. So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing? All so we can keep up with the latest ecommerce Read more The post Black Friday Emails: 2018 Statistics appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 143

eCommerce Marketing eCommerce Consumer Marketing 143

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

NOVEMBER 29, 2018

AWS just announced Amazon SageMaker Ground Truth to help companies create training data sets for machine learning. This is a powerful new service for folks who have access to lots of data that hasn’t been consistently annotated. In the past, humans would have to label a massive corpus of images or frames within video to […].

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380

RTP blog

NOVEMBER 26, 2018

By Ryan Elich, Jazva Building a successful online marketplace forces you to think carefully about the products and services that today’s consumers want. With hundreds of competitors out there, you need a smart strategy that will attract people to your site and improve your online marketplace sales. Questions To Ask Yourself About Your E-Commerce Site You can start making your e-Commerce site more successful by asking yourself questions.

Payment Services 150

Payment Services eCommerce Shipping Costs Multi-channel 150

GetElastic

NOVEMBER 26, 2018

It is estimated that the US alone will generate over $1.2 trillion in business to business   ecommerce sales by 2021. With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver.

B2B 136

B2B B2C Mobile Social Media 136

Canonicalized

NOVEMBER 28, 2018

In this article, I am going to pick apart and try to improve on a prevalent chart type used to analyze cohort retention: the impact plot (also called triangle chart). It is basically a highlight table, or a heat map with the numbers displayed. Here are a couple of examples: This graph type that is […]. The post Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets appeared first on Canonicalized.

Article 130

Article Improvements 130

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

NOVEMBER 27, 2018

Since IBM’s announced intention to purchase Red Hat for $34 billion, Forrester analysts have received a number of inquiries about the potential acquisition. Outside of our previously published thoughts, we find it unwise to speculate on IBM and Red Hat’s future plans. That said, Forrester has published five Forrester Wave™ evaluations that compare existing products […].

Customer 368

Customer Management 368

SellBrite

NOVEMBER 30, 2018

There’s a reason boxers have weight divisions when it comes to fighting. It would be unfair to pitch a featherweight against a heavyweight. Simply put, the competition just wouldn’t be competitive. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches. Unfortunately for e-Commerce, the same doesn’t hold true.

eCommerce 127

eCommerce Channel Clothing Customer 127

A Better Lemonade Stand

NOVEMBER 30, 2018

A comprehensive resource for how to find the best clothing manufacturers + a premium directory of the best clothing manufacturers in the industry. The post How to Find Clothing Manufacturers (+ Free & Premium Directory) appeared first on A Better Lemonade Stand.

Clothing 132

Clothing Customer 132

Ecommerce Platforms

NOVEMBER 29, 2018

Let me say this straight. If this page took just five more seconds to load, chances are you wouldn’t be reading this. You’d probably be a mile or so down the web road, paying attention to a different page that “respects” your time. Admit it. That’s, undoubtedly, one of the most bizarre facts about today’s web users. We’re so used to reasonably fast page load times that an additional second almost feels like an eternity.

Payment Services 112

Payment Services Document eCommerce eCommerce Platforms 112

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

NOVEMBER 25, 2018

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that 59% of Americans, or an estimated 137.4 million people, will shop on Thanksgiving weekend this year.

Omnichannel 365

Omnichannel Consumer Retail 365

Bootstrapping Ecommerce

NOVEMBER 27, 2018

7 email marketing fundamentals every new marketer or ecommerce store owner needs to know. If you're new to email marketing, this is for you! The post Email Marketing Basics: 7 Fundamentals for New Online Business Marketers & Owners appeared first on Bootstrapping Ecommerce.

Marketing 118

Marketing eCommerce Operations Customer 118

Store Growers

NOVEMBER 27, 2018

Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still at more than 2x the revenue of Facebook ( $28.95 billion vs $13.73 billion in Q3 of 2018).

Games 111

Games Article Mobile Improvements 111

Retail Technology Review

NOVEMBER 27, 2018

Geodis has created a global position for e-commerce with the appointment of Ashwani Nath as Vice-President & Global Head of e-channel solutions. Reporting to Philippe de Carné, Group CCO, Ashwani Nath will be responsible for building and promoting end-to-end e-commerce omni-channel solutions, gathering all existing physical & digital expertise in the company.

eCommerce 110

eCommerce Channel Internet Retail Supplies 110

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

NOVEMBER 27, 2018

Forrester Analytics Global Business Technographics Priorities & Journey survey shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65% experienced by firms not prioritizing and investing in emerging technologies. These leading firms also have the highest three-year revenue growth. By following the LIFT framework of activities consistently, CIOs can […].

Technology 352

Technology Customer Information 352

TradeGecko

NOVEMBER 25, 2018

We’re all familiar with the startup phase of any business: You have an idea. Then, you test assumptions against market demand, acquire customers, iterate, scale and hope to achieve growth. Among these steps, acquiring customers and keeping them can certainly be challenging.

Marketing 97

Marketing Customer eCommerce 97

ESW

NOVEMBER 26, 2018

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. A recent report from eMarketer says that eCommerce accounted for more than 10 percent of all retail sales around the globe in 2017. Expect that number to keep rising. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers.

Consumer 94

Consumer eCommerce Electronics Customer Experience 94

Retail Technology Review

NOVEMBER 27, 2018

Traffic to the UKFast network, which hosts thousands of eCommerce websites and booking platforms, has seen a massive 30% increase in web traffic this Black Friday, compared to Black Friday last year.

Books 104

Books eCommerce Internet Retail Supplies 104

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer