Sat.Nov 24, 2018 - Fri.Nov 30, 2018

How Email Personalization Increases Revenue-Per-Send by 52X


Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

The mass hysteria we call ‘Black Friday’

Steve Dennis

I will admit that I have been more than a little Grinch-like about both Black Friday and its unfortunately named cousin “Cyber Monday” for some time. While it’s an exaggeration to say it’s all much ado about nothing, there are a few inconvenient truths about Black Friday that are worth remembering. It’s not the biggest shopping day of the year. That will be December 22nd. I promise. The deals are rarely all that good.

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy


As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester eCommerce

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX.

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer


Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye.

Toys 195

Cyber Week 2018 Trends Report: Pre-Thanksgiving Sales Grow, Mobile Drives Majority of Revenue


Cyber Week is officially over. Black Friday and Cyber Monday – the two largest online selling days of the year… Ecommerce Research Holiday Ideas & Strategies

Mobile 186

More Trending

The Importance of Mapping the Customer Journey in Ecommerce


Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals.

Thanksgiving Weekend Results: Good News, Or Good News-Bad News?

Retail TouchPoints

As expected, Thanksgiving weekend brought in the big bucks for retailers: online sales alone surpassed $20 billion , according to Adobe Analytics. And while overall brick-and-mortar traffic decreased by 1.7%

Mobile 195

How To Succeed In Business – 8 Rules To Follow For Struggling Entrepreneurs

My Wife Quit Her Job

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

Top Insurance Tech Trends To Watch In 2019

Forrester eCommerce

How will the “whats” of insurance — underwriting, claims, and compliance — translate into new “hows” in 2019? Watch the video below for more information on what’s driving changes in insurance business strategy and the tech that enables it. Do you need more help?

Allbirds – Google Ads Aces – Episode 1

Store Growers

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so.

Can Your Store's Cell Signal Handle The Shopping Rush?

Retail TouchPoints

By Broc Jenkins, Wilson Electronics LLC Despite what you may have heard, in-store shopping is far from dead. In fact, a recent study predicts that the number of people shopping in brick-and-mortar stores will increase between 3.8% and 4.4% in 2018.

235: How To Succeed In Ecommerce Today With Greg Mercer, Mike Jackness And Scott Voelker

My Wife Quit Her Job

I just got back from San Diego, California where I spent 3 straight, grueling days filming The 5 Minute Pitch, our new Shark Tank like show, with Mike Jackness, Greg Mercer, Scott Voelker and a variety of awesome guest judges to be announced later. Anyway, the four of us recorded this podcast on the very last day of filming to reflect upon the 32 companies that just pitched to us. And we discuss what it takes to succeed in ecommerce today. Enjoy! What You’ll Learn.

Books 132

An Omnichannel Black Friday

Forrester eCommerce

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that 59% of Americans, or an estimated 137.4

If I Had to Start a Blog From Scratch, I Would…


You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation.

Blog 169

3 Things That Ultimately Make Marketplaces Succeed And Fail

Retail TouchPoints

By Ryan Elich, Jazva Building a successful online marketplace forces you to think carefully about the products and services that today’s consumers want. With hundreds of competitors out there, you need a smart strategy that will attract people to your site and improve your online marketplace sales.

Emerging tech to meet B2B buyer expectations 


It is estimated that the US alone will generate over $1.2 trillion in business to business   ecommerce sales by 2021. With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In

B2B 114

Marriott Breach: Starwood’s Hacker Tier Rewards Millions Of Customer Records

Forrester eCommerce

It’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point? That didn’t stop Marriott from announcing a breach of Starwood’s reservation system affecting 500 million people to kick off this Friday with a bang. Another Friday Another Breach Announcement If you weren’t […].

Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets


In this article, I am going to pick apart and try to improve on a prevalent chart type used to analyze cohort retention: the impact plot (also called triangle chart). It is basically a highlight table, or a heat map with the numbers displayed. Here are a couple of examples: This graph type that is […]. The post Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets appeared first on Canonicalized. Data Visualization tableau

BigCommerce vs Shopify: The Ultimate Comparison

Ecommerce Platforms

If you're planning to launch an ecommerce store, you'll soon have to face a serious dilemma: Bigcommerce vs Shopify – which one should you choose?

Does Google Ads Work? Here Are 4 Facts Google Doesn’t Want You To Know

Store Growers

Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still at more than 2x the revenue of Facebook ( $28.95 billion vs $13.73 billion in Q3 of 2018).

Games 100

LIFT Your Emerging Tech Efforts To The Next Level — Part 2

Forrester eCommerce

Forrester Analytics Global Business Technographics Priorities & Journey survey shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65% experienced by firms not prioritizing and investing in emerging technologies.

3 Ways Ecommerce Companies Can Stay Competitive for Extreme Growth


There’s a reason boxers have weight divisions when it comes to fighting. It would be unfair to pitch a featherweight against a heavyweight. Simply put, the competition just wouldn’t be competitive. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches.

A Complete Review of the Voodoo Manufacturing App

Ecommerce Platforms

Are you an owner of a Shopify store? If so, do you ever find yourself stuck in a rut when it comes to sourcing new products? If you resonate with this problem, you may find the Voodoo Manufacturing App useful.

Geodis appoints a global head of e-commerce

Retail Technology Review

Geodis has created a global position for e-commerce with the appointment of Ashwani Nath as Vice-President & Global Head of e-channel solutions. Reporting to Philippe de Carné, Group CCO, Ashwani Nath will be responsible for building and promoting end-to-end e-commerce omni-channel solutions, gathering all existing physical & digital expertise in the company. Internet Retailing Retail Supply Chain

Experience Points: Level Up With Experience Level Agreements

Forrester eCommerce

We habitually use metrics, even when they are not relevant. Our instincts are based on deeply engrained responses to situations and inherent investment biases (time & cost).

Black Friday Emails: 2018 Statistics


Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year. So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing?

A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

Conversions are the lifeblood of a successful online store. Period. Otherwise, you're just another digital store owner pursuing a hobby rather than a business. Cue, ecommerce content marketing strategy. Digital stores that publish compelling content boast an average conversion rate of 2.9%.

UKFast Network sees 30% Black Friday spike

Retail Technology Review

Traffic to the UKFast network, which hosts thousands of eCommerce websites and booking platforms, has seen a massive 30% increase in web traffic this Black Friday, compared to Black Friday last year. Critical Issues Retail Supply Chain Internet Retailing

Books 131

Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Forrester eCommerce

Southeast Asia (including Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam) is home to 574 million people.

Top Ecommerce Niches of 2019


The end of the year is upon us and it’s the perfect time to start sourcing new products to sell online. Each year we bring you a list of niche products that are trending and this year is no different.

Toys 81

The Ultimate Guide to KeyCDN – Complete Review

Ecommerce Platforms

Let me say this straight. If this page took just five more seconds to load, chances are you wouldn’t be reading this. You’d probably be a mile or so down the web road, paying attention to a different page that “respects” your time. Admit it.

Only 36% of top UK retailers fully secure online store

Retail Technology Review

The shopping season is upon us and, like every year, many of us choose to buy online instead of trawling through the shops. But do UK retailers ensure shoppers can trust their websites? Critical Issues Internet Retailing Data Capture

Dear IBM And Red Hat Customers.

Forrester eCommerce

Since IBM’s announced intention to purchase Red Hat for $34 billion, Forrester analysts have received a number of inquiries about the potential acquisition. Outside of our previously published thoughts, we find it unwise to speculate on IBM and Red Hat’s future plans. That said, Forrester has published five Forrester Wave™ evaluations that compare existing products […].

[12] Facebook Video Ads Best Practices To Boost ROI


The full power of videos in digital marketing has been discovered only in the last few years. Faster internet connections have opened up a lot more room for people to easily watch online videos at home or on the run. A study showed that users watch 1.5 hours of video on average each day.

Designing for Distracted Shoppers

Rishi Rawat

Are you easily distracted? Go check your browser history over the last 2 hours. I thought I was super disciplined, methodical, and task oriented. Turns out, my browsing history betrays this self-image. Checked your browser history over the last 2 hours? Are you a little shocked?? If this is how distracted we are (and it’s scary to see) why would our site visitors be any different? Truth is, they aren’t.