Sat.May 06, 2023 - Fri.May 12, 2023

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458: The Ugly Truth About Selling On Amazon And The Hidden Fees With Vladi Gordon

My Wife Quit Her Job

Today, I’m thrilled to have Vladi Gordon on the show. Vladi is the founder of Sellerboard, a software that helps you track profit and loss when selling on Amazon FBA. Having sold on Amazon for seven years now, I know that there are many hidden fees when selling on the platform. In this episode, Vladi and I reveal the ugly truth about selling on Amazon and how to calculate your true profit.

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Discover the 5 Hottest Ecommerce Trends for Summer 2023

Fastr

Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a break from work and get outside, make sure they turn to you to help them make the most out of that experience.

eCommerce 246
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How To Build a Strategy for Social Media Marketing To Boost Ecommerce Sales | Salsify

Salsify

If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How do you do, fellow kids?

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Askly Review: Simple Multilingual Customer Support

Ecommerce Platforms

In today’s Askly review, we’re exploring the features and benefits of one of the most user-friendly tools for multilingual customer support on the market. Designed for the age of globalization, Askly ensures companies can connect with their customers in their native language, without complexity. Built from the ground up to simplify language translation, this chat-based solution requires no coding knowledge, and can be easily implemented into your website in no time.

Live Chat 104
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Understanding Social Proof and Its Impact on eCommerce

Algopix

As eCommerce continues to grow and evolve, one thing has remained constant: the importance of social proof. Social proof is the concept that people will follow the actions of others in order to conform and make decisions. In the context of eCommerce, social proof refers to the influence that other people’s opinions and actions have on the purchasing decisions of potential customers.

eCommerce 103
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Future Of Work Predictions: So Far, So Good, Which Is Kind Of Bad

Forrester eCommerce

We Said 2023 Would Be Weird … We Were Right Just over a year ago, we were in the throes of the so-called Great Resignation. Nearly every call I had with a client was about how to compete for talent, including debates over signing bonuses vs.

Other 370

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459: Unexpected Twists On My Book Publishing Journey – A Behind The Scenes Look | Family First Friday

My Wife Quit Her Job

Welcome to a new segment of the show called Family First Fridays. Most of you know that for the past 3 years, I’ve been working on a book called The Family First Entrepreneur which is being published by Harper Collins. I’ve been getting a ton of questions about the process of writing a book so in this episode, I’m going to give you a behind the scenes look into everything that I did to get this book published by a traditional publisher and receive a 6 figure advance.

Books 247
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eCommerce UX: How Website Design Affects Conversion Rates

Groove

In the competitive world of eCommerce, striking the perfect balance between an aesthetically pleasing website design and an exceptional user experience (UX) is crucial for success. In this comprehensive blog post, we'll explore how graphic design and UX intersect to create a high-converting eCommerce website, covering topics such as creating visually appealing websites that also offer a great user experience, designing with eCommerce metrics and KPIs in mind, and balancing branding with UX recom

eCommerce 195
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CEOs And CMOs Are Misaligned On Customer Needs

Forrester eCommerce

CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.

B2C 368
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Nordstrom Names Ex-Target and Walmart CFO to Top Financial Post

Retail TouchPoints

Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020. Most recently, she was Chief Administrative Officer and CFO at Bright Health Group. At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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3 Ways To Boost Post-Purchase Customer Experience And Loyalty With Yotpo And Lateshipment.com

lateshipment

Are you up for a simple exercise that will predict how successful your business will be? If yes, answer the following question. What measures do you consciously take to improve your customer’s purchase journey once they’ve hit the buy button? Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience.

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UpSellit is Recognized By Inc. as a 2023 Best Workplace

UpSellIt

UpSellit has been recognized as a 2023 Inc. Best Workplace ! Each year, the honorees are considered against thousands of companies. Back in 2021, Inc. recognized companies that continued to rise amidst a chaotic year. The following year, Inc. honored companies that reimagined what a successful business should feel like. Now, in 2023, Inc. is highlighting a class of companies that continue to thrive and embrace change in a way that redefines what it means for a workplace to be great.

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The Rise Of The Creator Economy: Creators Displace Advertising Paradigms

Forrester eCommerce

With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight.

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Dollar General Expands DG Fresh Footprint as it Bolsters Supply Chain

Retail TouchPoints

Dollar General is beefing up its supply chain with of its first ground-up, dual facility in Blair, Neb. and two permanent regional distribution hubs in Newnan, Ga. and Fort Worth, Texas. The off-price retailer also is planning to expand its existing Jonesville, S.C. and Amsterdam, N.Y. facilities. The recently opened Blair facility combines the efficiencies of both traditional and DG Fresh supply chain networks as part of the retailer’s strategic, multi-phased shift to self-distribution of froze

Supplies 335
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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What Are the Biggest Online Shopping Holidays Worldwide? | Salsify

Salsify

While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and their credit cards together to scour the web for the best deals. From influencers sharing their top picks on Instagram and TikTok to news sites publishing their lists of must-buy products, these shopping holidays are hard to avoid for consumers worldwide.

Consumer 146
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ChatGPT for Amazon Sellers: Getting Started

Algopix

If you’re an Amazon seller looking to streamline your business operations and improve your productivity, then ChatGPT may be the ultimate AI-powered assistant for you. ChatGPT is an advanced chatbot that uses natural language processing and machine learning to provide Amazon sellers with relevant insights and information to help them make informed business decisions.

eCommerce 119
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Three Key Actions Help B2B Marketers Synchronize Buying Signals To Put The Customer First

Forrester eCommerce

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

B2B 369
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Bluestar Alliance Buys Scotch & Soda’s U.S. Business

Retail TouchPoints

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country. Currently the Amsterdam-based brand’s apparel, eyewear, fragrances and accessories are available in stores across Europe, North America, the Middle East, Africa and Australia.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How to Price Print-on-Demand Products

Ecommerce Platforms

Are you in the beginning phases of your POD business and need help with how to price your products? Or are you still doing your research, reading through our reviews of different print-on-demand platforms, and now wondering how to price everything? Either way, it can feel somewhat overwhelming to arrive at this point. It's not always easy to get prices right when you’re just starting out.

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More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

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Generative AI! ChatGPT! Hold Up — Don’t Forget People And Process

Forrester eCommerce

The relentless focus on new technologies such as generative AI and ChatGPT in the news media, at conferences, and in vendor pitches obscures the bigger picture: Technology plays a supporting, not leading, role in enabling certain consumer experiences or marketing execution.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Printful vs Spocket (2023): A Quick Comparison

Ecommerce Platforms

Dropshipping is undoubtedly a booming industry that allows for easy product access without the hassle of purchasing and storing inventory. So if you're looking to jump on the dropshipping gravy train, you might be in the market for a dropshipping platform. Here we're considering two such options: Spocket and Printful. Are you curious to know which is better for your business?

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‘We’ve chosen both’: How Nike aims to connect DTC and wholesale

RetailDive

While the athletics giant has invested heavily in its own digtital channels and physical stores, the retailer is also trying to broaden its ecosystem to its wholesale partners.

Channel 115
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What Makes A Future Fit Technology Strategy?

Forrester eCommerce

Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

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Bergdorf Goodman Boosts Circularity Efforts with New ‘Conscious Closet’ Service

Retail TouchPoints

Bergdorf Goodman has launched its Conscious Closet program, designed to extend the useful life of customers’ luxury goods through a range of personal styling, alteration, repair and resale services. The new offering will be a central element in parent company Neiman Marcus Group ’s commitment to extend the useful life of 1 million luxury items through circular services by 2025.

Jewelry 310
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc.

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Marketers: It’s Time To Offer Customers Real Value if You Want Their Data

SheerID

With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.

Customer 103
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What HR Leaders Told Us Keeps Them Up At Night

Forrester eCommerce

HR Executives Gather to Discuss the Future of Work at UNLEASH US In April, I joined with my colleagues Betsy Summer and Katy Tynan at the UNLEASH US 2023 event held in Las Vegas.

Events 195
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8fig Raises $140M to Support Online Sellers with Funding, Financial Management Tools

Retail TouchPoints

8fig , a funding and management platform for ecommerce businesses, has closed a $140 million Series B funding round, bringing its total funding to date to $196.5 million. The round was led by Koch Disruptive Technologies (KDT) with participation from existing investors Battery Ventures, Localglobe, Hetz, the Jesselson family and Silicon Valley Bank , now a division of First Citizens Bank. 8fig provides ecommerce businesses (primarily marketplace sellers) with bespoke funding plans, optimized acc

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.