Sat.May 06, 2023 - Fri.May 12, 2023

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458: The Ugly Truth About Selling On Amazon And The Hidden Fees With Vladi Gordon

My Wife Quit Her Job

Today, I’m thrilled to have Vladi Gordon on the show. Vladi is the founder of Sellerboard, a software that helps you track profit and loss when selling on Amazon FBA. Having sold on Amazon for seven years now, I know that there are many hidden fees when selling on the platform. In this episode, Vladi and I reveal the ugly truth about selling on Amazon and how to calculate your true profit.

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Discover the 5 Hottest Ecommerce Trends for Summer 2023

Zmags

Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a break from work and get outside, make sure they turn to you to help them make the most out of that experience.

eCommerce 246
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How To Build a Strategy for Social Media Marketing To Boost Ecommerce Sales | Salsify

Salsify

If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How do you do, fellow kids?

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Askly Review: Simple Multilingual Customer Support

Ecommerce Platforms

In today’s Askly review, we’re exploring the features and benefits of one of the most user-friendly tools for multilingual customer support on the market. Designed for the age of globalization, Askly ensures companies can connect with their customers in their native language, without complexity. Built from the ground up to simplify language translation, this chat-based solution requires no coding knowledge, and can be easily implemented into your website in no time.

Customer 104
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Personalize & Empower: Crafting a Digital-First Retail Experience

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

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Understanding Social Proof and Its Impact on eCommerce

Algopix

As eCommerce continues to grow and evolve, one thing has remained constant: the importance of social proof. Social proof is the concept that people will follow the actions of others in order to conform and make decisions. In the context of eCommerce, social proof refers to the influence that other people’s opinions and actions have on the purchasing decisions of potential customers.

eCommerce 110
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Future Of Work Predictions: So Far, So Good, Which Is Kind Of Bad

Forrester eCommerce

We Said 2023 Would Be Weird … We Were Right Just over a year ago, we were in the throes of the so-called Great Resignation. Nearly every call I had with a client was about how to compete for talent, including debates over signing bonuses vs.

Other 370

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UpSellit is Recognized By Inc. as a 2023 Best Workplace

UpSellIt

UpSellit has been recognized as a 2023 Inc. Best Workplace ! Each year, the honorees are considered against thousands of companies. Back in 2021, Inc. recognized companies that continued to rise amidst a chaotic year. The following year, Inc. honored companies that reimagined what a successful business should feel like. Now, in 2023, Inc. is highlighting a class of companies that continue to thrive and embrace change in a way that redefines what it means for a workplace to be great.

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Omnisend vs. Brevo (formerly Sendinblue): A feature-by-feature comparison

Omnisend

Reading Time: 12 minutes One of the biggest myths you’ve probably come across is that email marketing automation is expensive and time-consuming. The reality is, email marketing automation is only expensive and time-consuming if you’re using the wrong tool for your business. The right email marketing software will have features that can help you save time, such as customizable templates and pre-built workflows.

eCommerce 145
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CEOs And CMOs Are Misaligned On Customer Needs

Forrester eCommerce

CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.

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ChatGPT for Amazon Sellers: Getting Started

Algopix

If you’re an Amazon seller looking to streamline your business operations and improve your productivity, then ChatGPT may be the ultimate AI-powered assistant for you. ChatGPT is an advanced chatbot that uses natural language processing and machine learning to provide Amazon sellers with relevant insights and information to help them make informed business decisions.

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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Over 70% of field service companies like utilities, telecom and property maintenance also have a shortage skills gap.

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How to Price Print-on-Demand Products

Ecommerce Platforms

Are you in the beginning phases of your POD business and need help with how to price your products? Or are you still doing your research, reading through our reviews of different print-on-demand platforms, and now wondering how to price everything? Either way, it can feel somewhat overwhelming to arrive at this point. It's not always easy to get prices right when you’re just starting out.

Shipping 104
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The Rise Of The Creator Economy: Creators Displace Advertising Paradigms

Forrester eCommerce

With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight.

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More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Nordstrom Names Ex-Target and Walmart CFO to Top Financial Post

Retail TouchPoints

Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020. Most recently, she was Chief Administrative Officer and CFO at Bright Health Group. At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing.

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Printful vs Spocket (2023): A Quick Comparison

Ecommerce Platforms

Dropshipping is undoubtedly a booming industry that allows for easy product access without the hassle of purchasing and storing inventory. So if you're looking to jump on the dropshipping gravy train, you might be in the market for a dropshipping platform. Here we're considering two such options: Spocket and Printful. Are you curious to know which is better for your business?

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Three Key Actions Help B2B Marketers Synchronize Buying Signals To Put The Customer First

Forrester eCommerce

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

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What Are the Biggest Online Shopping Holidays Worldwide? | Salsify

Salsify

While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and their credit cards together to scour the web for the best deals. From influencers sharing their top picks on Instagram and TikTok to news sites publishing their lists of must-buy products, these shopping holidays are hard to avoid for consumers worldwide.

Consumer 107
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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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Bluestar Alliance Buys Scotch & Soda’s U.S. Business

Retail TouchPoints

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country. Currently the Amsterdam-based brand’s apparel, eyewear, fragrances and accessories are available in stores across Europe, North America, the Middle East, Africa and Australia.

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The Best Companies for Print on Demand Hoodies in 2023

Ecommerce Platforms

Today, we’re going to be evaluating some of the best companies for selling print on demand hoodies in 2023. Print on Demand companies allow business leaders to add their own designs to countless products with minimal effort and initial investment. In this article: What is a Print on Demand Company? What to Look for in a POD Company for Selling Hoodies and Sweatshirts?

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Generative AI! ChatGPT! Hold Up — Don’t Forget People And Process

Forrester eCommerce

The relentless focus on new technologies such as generative AI and ChatGPT in the news media, at conferences, and in vendor pitches obscures the bigger picture: Technology plays a supporting, not leading, role in enabling certain consumer experiences or marketing execution.

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‘We’ve chosen both’: How Nike aims to connect DTC and wholesale

RetailDive

While the athletics giant has invested heavily in its own digtital channels and physical stores, the retailer is also trying to broaden its ecosystem to its wholesale partners.

Retail 116
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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.

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Dollar General Expands DG Fresh Footprint as it Bolsters Supply Chain

Retail TouchPoints

Dollar General is beefing up its supply chain with of its first ground-up, dual facility in Blair, Neb. and two permanent regional distribution hubs in Newnan, Ga. and Fort Worth, Texas. The off-price retailer also is planning to expand its existing Jonesville, S.C. and Amsterdam, N.Y. facilities. The recently opened Blair facility combines the efficiencies of both traditional and DG Fresh supply chain networks as part of the retailer’s strategic, multi-phased shift to self-distribution of froze

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The Winning Formula: How Apparel Brand FIGS Spends Over $1M on Google Ads (Case Study)

Store Growers

Last Updated on May 12, 2023 Today we’re diving into the world of medical apparel and taking a closer look at FIGS, a company that’s been making waves in the industry. With their stylish and functional scrubs and dedication to sustainability, FIGS has quickly become a go-to brand for healthcare professionals. But how did they get there? Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success.

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What Makes A Future Fit Technology Strategy?

Forrester eCommerce

Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

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E-commerce, packaging demand dips are linked but don’t necessarily signal a wider downturn

RetailDive

Blaming softer e-commerce sales as the reason for falling demand in corrugated packaging and beyond may be “overblown,” sources say.

eCommerce 115
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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 121
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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc.

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What HR Leaders Told Us Keeps Them Up At Night

Forrester eCommerce

HR Executives Gather to Discuss the Future of Work at UNLEASH US In April, I joined with my colleagues Betsy Summer and Katy Tynan at the UNLEASH US 2023 event held in Las Vegas.

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Former Target CFO heads to Nordstrom

RetailDive

Cathy Smith, most recently chief financial officer at Bright Health Group, is taking the job left open by Anne Bramman last year.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.