Sat.May 06, 2023 - Fri.May 12, 2023

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458: The Ugly Truth About Selling On Amazon And The Hidden Fees With Vladi Gordon

My Wife Quit Her Job

Today, I’m thrilled to have Vladi Gordon on the show. Vladi is the founder of Sellerboard, a software that helps you track profit and loss when selling on Amazon FBA. Having sold on Amazon for seven years now, I know that there are many hidden fees when selling on the platform. In this episode, Vladi and I reveal the ugly truth about selling on Amazon and how to calculate your true profit.

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Discover the 5 Hottest Ecommerce Trends for Summer 2023

Zmags

Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a break from work and get outside, make sure they turn to you to help them make the most out of that experience.

eCommerce 246
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How To Build a Strategy for Social Media Marketing To Boost Ecommerce Sales | Salsify

Salsify

If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How do you do, fellow kids?

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Askly Review: Simple Multilingual Customer Support

Ecommerce Platforms

In today’s Askly review, we’re exploring the features and benefits of one of the most user-friendly tools for multilingual customer support on the market. Designed for the age of globalization, Askly ensures companies can connect with their customers in their native language, without complexity. Built from the ground up to simplify language translation, this chat-based solution requires no coding knowledge, and can be easily implemented into your website in no time.

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Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

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Understanding Social Proof and Its Impact on eCommerce

Algopix

As eCommerce continues to grow and evolve, one thing has remained constant: the importance of social proof. Social proof is the concept that people will follow the actions of others in order to conform and make decisions. In the context of eCommerce, social proof refers to the influence that other people’s opinions and actions have on the purchasing decisions of potential customers.

eCommerce 117
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Future Of Work Predictions: So Far, So Good, Which Is Kind Of Bad

Forrester eCommerce

We Said 2023 Would Be Weird … We Were Right Just over a year ago, we were in the throes of the so-called Great Resignation. Nearly every call I had with a client was about how to compete for talent, including debates over signing bonuses vs.

Other 354

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UpSellit is Recognized By Inc. as a 2023 Best Workplace

UpSellIt

UpSellit has been recognized as a 2023 Inc. Best Workplace ! Each year, the honorees are considered against thousands of companies. Back in 2021, Inc. recognized companies that continued to rise amidst a chaotic year. The following year, Inc. honored companies that reimagined what a successful business should feel like. Now, in 2023, Inc. is highlighting a class of companies that continue to thrive and embrace change in a way that redefines what it means for a workplace to be great.

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Omnisend vs. Brevo (formerly Sendinblue): A feature-by-feature comparison

Omnisend

Reading Time: 12 minutes One of the biggest myths you’ve probably come across is that email marketing automation is expensive and time-consuming. The reality is, email marketing automation is only expensive and time-consuming if you’re using the wrong tool for your business. The right email marketing software will have features that can help you save time, such as customizable templates and pre-built workflows.

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CEOs And CMOs Are Misaligned On Customer Needs

Forrester eCommerce

CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.

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ChatGPT for Amazon Sellers: Getting Started

Algopix

If you’re an Amazon seller looking to streamline your business operations and improve your productivity, then ChatGPT may be the ultimate AI-powered assistant for you. ChatGPT is an advanced chatbot that uses natural language processing and machine learning to provide Amazon sellers with relevant insights and information to help them make informed business decisions.

eCommerce 135
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Top 4 Reasons for Cart Abandonment and How to Address Them

UpSellIt

If you’ve experienced the frustration of shoppers leaving their carts behind before completing a purchase, you’re not alone. Cart abandonment is a prevalent issue in the world of ecommerce. To ensure a smooth path to purchase, it’s crucial to understand why shoppers abandon their carts and take proactive measures to keep their interest intact.

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How to Price Print-on-Demand Products

Ecommerce Platforms

Are you in the beginning phases of your POD business and need help with how to price your products? Or are you still doing your research, reading through our reviews of different print-on-demand platforms, and now wondering how to price everything? Either way, it can feel somewhat overwhelming to arrive at this point. It's not always easy to get prices right when you’re just starting out.

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Three Key Actions Help B2B Marketers Synchronize Buying Signals To Put The Customer First

Forrester eCommerce

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

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More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Over 70% of field service companies like utilities, telecom and property maintenance also have a shortage skills gap.

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Printful vs Spocket (2023): A Quick Comparison

Ecommerce Platforms

Dropshipping is undoubtedly a booming industry that allows for easy product access without the hassle of purchasing and storing inventory. So if you're looking to jump on the dropshipping gravy train, you might be in the market for a dropshipping platform. Here we're considering two such options: Spocket and Printful. Are you curious to know which is better for your business?

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The Rise Of The Creator Economy: Creators Displace Advertising Paradigms

Forrester eCommerce

With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight.

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What Are the Biggest Online Shopping Holidays Worldwide? | Salsify

Salsify

While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and their credit cards together to scour the web for the best deals. From influencers sharing their top picks on Instagram and TikTok to news sites publishing their lists of must-buy products, these shopping holidays are hard to avoid for consumers worldwide.

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The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

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Nordstrom Names Ex-Target and Walmart CFO to Top Financial Post

Retail TouchPoints

Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020. Most recently, she was Chief Administrative Officer and CFO at Bright Health Group. At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing.

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The Best Companies for Print on Demand Hoodies in 2023

Ecommerce Platforms

Today, we’re going to be evaluating some of the best companies for selling print on demand hoodies in 2023. Print on Demand companies allow business leaders to add their own designs to countless products with minimal effort and initial investment. In this article: What is a Print on Demand Company? What to Look for in a POD Company for Selling Hoodies and Sweatshirts?

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What Makes A Future Fit Technology Strategy?

Forrester eCommerce

Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

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The Winning Formula: How Apparel Brand FIGS Spends Over $1M on Google Ads (Case Study)

Store Growers

Last Updated on May 12, 2023 Today we’re diving into the world of medical apparel and taking a closer look at FIGS, a company that’s been making waves in the industry. With their stylish and functional scrubs and dedication to sustainability, FIGS has quickly become a go-to brand for healthcare professionals. But how did they get there? Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success.

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Automation, Personalization, and Tracking for eCommerce: How To Make Them Work

Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

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‘We’ve chosen both’: How Nike aims to connect DTC and wholesale

RetailDive

While the athletics giant has invested heavily in its own digtital channels and physical stores, the retailer is also trying to broaden its ecosystem to its wholesale partners.

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Generative AI! ChatGPT! Hold Up — Don’t Forget People And Process

Forrester eCommerce

The relentless focus on new technologies such as generative AI and ChatGPT in the news media, at conferences, and in vendor pitches obscures the bigger picture: Technology plays a supporting, not leading, role in enabling certain consumer experiences or marketing execution.

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Dollar General Expands DG Fresh Footprint as it Bolsters Supply Chain

Retail TouchPoints

Dollar General is beefing up its supply chain with of its first ground-up, dual facility in Blair, Neb. and two permanent regional distribution hubs in Newnan, Ga. and Fort Worth, Texas. The off-price retailer also is planning to expand its existing Jonesville, S.C. and Amsterdam, N.Y. facilities. The recently opened Blair facility combines the efficiencies of both traditional and DG Fresh supply chain networks as part of the retailer’s strategic, multi-phased shift to self-distribution of froze

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Marketers: It’s Time To Offer Customers Real Value if You Want Their Data

SheerID

With the decline of third-party data, brands should switch to zero-party data. But to do so, you need to incentivize customers to share data.

Customer 103
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What HR Leaders Told Us Keeps Them Up At Night

Forrester eCommerce

HR Executives Gather to Discuss the Future of Work at UNLEASH US In April, I joined with my colleagues Betsy Summer and Katy Tynan at the UNLEASH US 2023 event held in Las Vegas.

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10 promotional email examples that will drive more sales (+ how to write them)

Omnisend

Reading Time: 11 minutes Unlike what some people believe, most customers are not repulsed by promotional emails. In fact, recent statistics show that discounts and promotions are effective in selling to new customers 61% of the time. And when you use emails, you send these promotions and discounts right to your audience’s inboxes. If written well, some benefits you’ll get from sending promotional email campaigns include: Increasing sales Building customer loyalty Drawing in new customers Rewardi

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.