Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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Five Ways To Get Aboard Customer Success

Forrester eCommerce

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations.

Customer 262
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AI Website Builders: Are They Any Good? A Detailed Review

Ecommerce Platforms

Artificial intelligence (AI) has become such a ubiquitous subject that it is hard to escape it no matter where you look. This also holds true for website design, where AI-based website creation tools make their presence known left, right, and center. There are plenty of platforms that offer these services. But precisely what do they do? What type of solutions do they offer?

eCommerce 242
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Customer Reviews: Why They’re Important & How to Get More

Wiser

For many shoppers, online reviews are crucial when making purchasing decisions. Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Some customers ask their friends and family directly for recommendations, but others often turn to Yelp, a common customer review site, Google, or social media to read up on reviews.

Customer 123
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Affirm vs Afterpay: Which BNPL Is Best?

Ecommerce Platforms

How do you choose between Affirm vs Afterpay when selecting a BNPL provider? The demand for Buy Now, Pay Later (BNPL) opportunities has accelerated significantly in recent years, and this has led to an increase in the number of service options. Currently, the global buy now, pay later market size is expected to reach a value of $20.4 billion by 2028, registering a CAGR of around 22.4% from 2021 to 2028, according to reports from Grand View Research.

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Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category.

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454: From 0 To Millions: His Inc 500 Business Turned A Simple Idea Into A Multi-Million Dollar Empire W/ Mike Barnhill

My Wife Quit Her Job

Today, I have my good friend Mike Barnhill on the show. Aside from having a sexy voice and being the lead singer in a rock band called Hydrafighter, Mike and his brother Patrick started an e-commerce store selling ID badges over at Specialist ID. This business has been featured in the Inc 500 for the past seven or eight years and they make millions selling what seem like mundane and saturated products.

eCommerce 296

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Webinar Recap: Beat the Backlog - Overcoming Resource Constraints to Deliver Better Ecommerce Experiences

Zmags

For every great idea in ecommerce, there’s at least one obstacle in the way of making it successful. More often, there are multiple challenges that teams face when bringing their vision to life.

eCommerce 246
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33 best small business ideas to make money in 2023

Omnisend

Reading Time: 17 minutes Do you want to start a business but don’t know where to start? Well, you’ve arrived at the right spot. This article highlights the best small business ideas you can use to start your new venture. As a business owner, you get to enjoy many benefits such as doing what you love, having more control over your time, and earning a higher income when you sell your products or services to your target audience.

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455: If I Only Knew: 5 Life-Changing Insights About Business I’d Tell My Younger Self – Family First Friday

My Wife Quit Her Job

Welcome to the first “Family First Friday” episode on the podcast. On these Friday segments, I’ll be producing solo episodes about my philosophies on business, family and life. Today, I’m going to discuss 5 life changing insights about business and life that I’d tell me younger self! Enjoy! Other Resources And Books Pre-order my book, The Family First Entrepreneur Sponsors Postscript.io – Postscript.io is the SMS marketing platform that I personally use for my

eCommerce 246
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3 objections to moving from MQLs to opportunities (and how to solve them!)

Forrester eCommerce

Three common objections to adoption of the opportunity-based Forrester Revenue Waterfall and how to overcome them.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Digital Optimization is the New Digital Transformation

Zmags

Keeping up with the latest technology advancements is a challenge for anyone. Businesses struggle to make the changes that they know will deliver a positive impact on productivity, efficiency, or experience because it can be so daunting to ensure you can keep your operations on track while you modify your systems and processes.

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Amazon Lightning Deals: How to Make the Most of Them

Algopix

Amazon Lightning Deals are a great way to save money on a wide range of products. These deals are available for a limited time, and they offer deep discounts on everything from electronics to home appliances. Amazon Lightning Deals have become increasingly popular in recent years and for good reason. These limited-time offers to provide shoppers with significant discounts on various products, and FBA ( Fulfillment by Amazon ) sellers can take advantage of these deals to boost their sales.

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10 Best AI Courses Online: Learn How to Become an Expert in Artificial Intelligence

Ecommerce Platforms

In the past few years, artificial intelligence has taken center stage among emerging technologies. From self-driving cars to generative systems and everything in between, AI is not only spelling out the rise of the machines, but also making the lives of humans easier with its advancements. Whether you are a scientist, an artist, or a business owner, learning more about AI can help you unlock new opportunities, prepare for the future, and stay on par with the evolving expectations of the world.

Games 104
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Rhetoric And Revenue: Alphabet’s And Microsoft’s Q1 2023 Earnings

Forrester eCommerce

Both companies featured AI heavily in their Q1 2023 earnings calls. Before Alphabet’s call began streaming on YouTube, attendees were shown a video about Bard, Google’s AI chatbot. During the call, “AI” was mentioned 51 times. During Microsoft’s, it was mentioned 34 times.

Reference 195
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

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Amazon PPC Advertising Best Practices: Boost Your Sales with These Strategies

Algopix

If you are selling on Amazon, you need to be aware of the importance of Amazon PPC Advertising. Amazon PPC (Pay Per Click) is a form of online advertising that allows you to bid on keywords that will trigger your ads to appear when users search for these terms on Amazon. When a user clicks on your ad, you are charged a certain amount for the click. With Amazon PPC, you can get your products in front of potential customers quickly and efficiently.

PPC 122
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ChatGPT Review (2023) – Your Portal to Advanced AI

Ecommerce Platforms

Welcome to our review of ChatGPT, a state-of-the-art language model developed by OpenAI. In this review, we will take a closer look at ChatGPT's capabilities and performance, and provide our thoughts on its usefulness as a tool for generating human-like text. Whether you are a researcher, developer, or simply someone who is interested in natural language processing, we hope that this review will give you a better understanding of ChatGPT and its potential applications.

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Less Is More When It Comes To Launching New Innovation

Forrester eCommerce

Brands are now putting more of a focus on prioritizing priorities than before: the continual threat of a recession, post-Pandemic volatility with businesses, and what Meta is calling the “Year of Efficiency” across not just how the company is organized, but how they think of their business including the products and projects that comprise it.

B2C 195
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The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

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Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise

Retail TouchPoints

Amazon ’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was slow compared to past quarters, in line with the uncertainty the retailer warned about earlier in the year , but investments in generative AI could pay off in the near future.

Retail 117
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The Ultimate Guide to Amazon SEO: How to Optimize Your Listings for Maximum Sales

Algopix

Amazon is the largest e-commerce platform in the world, and it’s no surprise that businesses of all sizes are looking to capitalize on this opportunity. But with so many competing products, how do you get your listings to stand out? The answer is Amazon SEO. Search Engine Optimization (SEO) is the process of optimizing your website and its content to increase its visibility on search engine results pages.

SEO 105
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7 Best AI Story Generators for 2023

Ecommerce Platforms

With the ability to generate cohesive content through artificial intelligence (AI), you can now create articles, blog posts, and social media posts with ease. But if you want to use the same technology for more creative writing, you can turn towards the best AI story generators. These AI-based story generators are able to create interesting and often captivating stories through simple instructions, which can help you through writer’s block, brainstorming sessions, or a lack of inspiration.

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Three Best Practices From The Forrester Digital Experience Review™: US And Canada Mobile Investing Apps

Forrester eCommerce

To assess the digital experience, we reviewed the functionality and user experience of 12 North American mobile investing apps that target self-directed investors, and we provide an Excel-based tool that allows digital business leaders to evaluate their customers’ digital journeys.

Mobile 195
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Automation, Personalization, and Tracking for eCommerce: How To Make Them Work

Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.

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Omnichannel Commerce's Impact on Impulse Buying | Salsify

Salsify

It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite chips. You don’t hesitate to grab the item and add it to your purchase.

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The Complete Guide to The Product Type Attribute In Google Product Feed

Store Growers

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. There are two ways to categorize items from your inventory: either through the Product Type attribute or Google Product category. In this piece, we’ll discuss the product_type attribute: what it is, how merchants use it, its formatting rules, and some tips on configuring product_type values in your feed.

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The Ultimate Shopify Image Size Guide

Ecommerce Platforms

When a potential customer lands on your Shopify website , they’ll use the images to decide if they’d like to make a purchase. Your job as a merchant, therefore, is to ensure the images don’t bog down the site loading speeds (so to push people away) and to format and size the images properly. This way, the images don’t appear stretched out or cut off.

Shopify 104
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Up Your Game: Drive Better Results Through Revenue Process Improvement

Forrester eCommerce

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Ikea, Lowe’s Target Business Customers with Enhanced Loyalty Programs and Services

Retail TouchPoints

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners. Earlier this year , Walmart rolled out an ecommerce platform aimed at meeting the needs of SMBs.

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Item Group ID Attribute: The Right Way To Present Variants to Customers

Store Growers

Last Updated on April 26, 2023 When feed inventories have a lot of variants of the same product, advertisers need a way to present all available options to customers while keeping the ad format clean and easy to navigate. Google introduced the item_group_id as a solution. In this piece, we’ll discuss the item group ID attribute and explain what it is, how it works in Google Shopping, what are its formatting requirements, and ways to solve feed issues with this attribute.

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Best Online Banks in Europe in 2023

Ecommerce Platforms

Do you live and/or work in Europe, an expat, or a freelancer planning to travel to Europe as a digital nomad? If any of the above apply, you’ll know it’s essential to have access to your money and for your funds to be safe and secure while you’re on the go. So, below, I'm looking at the best online banks in Europe, briefly summarizing what each offers so that, hopefully, by the end of this round-up, you'll have a better idea of which (if any) of these financial services best meet your needs.

Banking 104
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Decoding The New Zero Trust Terminology

Forrester eCommerce

Over the last year, I’ve been scared of two things. Our research teams have been planning and publishing a ton of research around Zero Trust, and, since we’re analysts, new terminology, and comorbid acronyms, have emerged. My first fear was that all these new terms would confuse both the readers and the market.

Marketing 195
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.