Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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Five Ways To Get Aboard Customer Success

Forrester eCommerce

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations.

Customer 349
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AI Website Builders: Are They Any Good? A Detailed Review

Ecommerce Platforms

Artificial intelligence (AI) has become such a ubiquitous subject that it is hard to escape it no matter where you look. This also holds true for website design, where AI-based website creation tools make their presence known left, right, and center. There are plenty of platforms that offer these services. But precisely what do they do? What type of solutions do they offer?

eCommerce 242
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Customer Reviews: Why They’re Important & How to Get More

Wiser

For many shoppers, online reviews are crucial when making purchasing decisions. Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Some customers ask their friends and family directly for recommendations, but others often turn to Yelp, a common customer review site, Google, or social media to read up on reviews.

Customer 125
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Affirm vs Afterpay: Which BNPL Is Best?

Ecommerce Platforms

How do you choose between Affirm vs Afterpay when selecting a BNPL provider? The demand for Buy Now, Pay Later (BNPL) opportunities has accelerated significantly in recent years, and this has led to an increase in the number of service options. Currently, the global buy now, pay later market size is expected to reach a value of $20.4 billion by 2028, registering a CAGR of around 22.4% from 2021 to 2028, according to reports from Grand View Research.

eCommerce 104
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Personalize & Empower: Crafting a Digital-First Retail Experience

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category.

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The Case for The Curious Product Manager

Forrester eCommerce

What separates successful digital product managers from their peers? For one thing, it’s curiosity. Your curiosity is key to understanding a customer’s business and what drives them and will help you unlock unidentified opportunities to create new value in the future. Before I go on, just what IS curiosity?

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Webinar Recap: Beat the Backlog - Overcoming Resource Constraints to Deliver Better Ecommerce Experiences

Zmags

For every great idea in ecommerce, there’s at least one obstacle in the way of making it successful. More often, there are multiple challenges that teams face when bringing their vision to life.

eCommerce 246
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33 best small business ideas to make money in 2023

Omnisend

Reading Time: 17 minutes Do you want to start a business but don’t know where to start? Well, you’ve arrived at the right spot. This article highlights the best small business ideas you can use to start your new venture. As a business owner, you get to enjoy many benefits such as doing what you love, having more control over your time, and earning a higher income when you sell your products or services to your target audience.

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3 objections to moving from MQLs to opportunities (and how to solve them!)

Forrester eCommerce

Three common objections to adoption of the opportunity-based Forrester Revenue Waterfall and how to overcome them.

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455: If I Only Knew: 5 Life-Changing Insights About Business I’d Tell My Younger Self – Family First Friday

My Wife Quit Her Job

Welcome to the first “Family First Friday” episode on the podcast. On these Friday segments, I’ll be producing solo episodes about my philosophies on business, family and life. Today, I’m going to discuss 5 life changing insights about business and life that I’d tell me younger self! Enjoy! Other Resources And Books Pre-order my book, The Family First Entrepreneur Sponsors Postscript.io – Postscript.io is the SMS marketing platform that I personally use for my

eCommerce 236
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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

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Digital Optimization is the New Digital Transformation

Zmags

Keeping up with the latest technology advancements is a challenge for anyone. Businesses struggle to make the changes that they know will deliver a positive impact on productivity, efficiency, or experience because it can be so daunting to ensure you can keep your operations on track while you modify your systems and processes.

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10 Best AI Courses Online: Learn How to Become an Expert in Artificial Intelligence

Ecommerce Platforms

In the past few years, artificial intelligence has taken center stage among emerging technologies. From self-driving cars to generative systems and everything in between, AI is not only spelling out the rise of the machines, but also making the lives of humans easier with its advancements. Whether you are a scientist, an artist, or a business owner, learning more about AI can help you unlock new opportunities, prepare for the future, and stay on par with the evolving expectations of the world.

Games 104
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The Humanlike Future Of Interactions With Machines

Forrester eCommerce

In a major, accelerating trend, interactions between people and machines are becoming more like those between people.

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Amazon Lightning Deals: How to Make the Most of Them

Algopix

Amazon Lightning Deals are a great way to save money on a wide range of products. These deals are available for a limited time, and they offer deep discounts on everything from electronics to home appliances. Amazon Lightning Deals have become increasingly popular in recent years and for good reason. These limited-time offers to provide shoppers with significant discounts on various products, and FBA ( Fulfillment by Amazon ) sellers can take advantage of these deals to boost their sales.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise

Retail TouchPoints

Amazon ’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was slow compared to past quarters, in line with the uncertainty the retailer warned about earlier in the year , but investments in generative AI could pay off in the near future.

Retail 124
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7 Best AI Story Generators for 2023

Ecommerce Platforms

With the ability to generate cohesive content through artificial intelligence (AI), you can now create articles, blog posts, and social media posts with ease. But if you want to use the same technology for more creative writing, you can turn towards the best AI story generators. These AI-based story generators are able to create interesting and often captivating stories through simple instructions, which can help you through writer’s block, brainstorming sessions, or a lack of inspiration.

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Rhetoric And Revenue: Alphabet’s And Microsoft’s Q1 2023 Earnings

Forrester eCommerce

Both companies featured AI heavily in their Q1 2023 earnings calls. Before Alphabet’s call began streaming on YouTube, attendees were shown a video about Bard, Google’s AI chatbot. During the call, “AI” was mentioned 51 times. During Microsoft’s, it was mentioned 34 times.

Reference 195
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Amazon PPC Advertising Best Practices: Boost Your Sales with These Strategies

Algopix

If you are selling on Amazon, you need to be aware of the importance of Amazon PPC Advertising. Amazon PPC (Pay Per Click) is a form of online advertising that allows you to bid on keywords that will trigger your ads to appear when users search for these terms on Amazon. When a user clicks on your ad, you are charged a certain amount for the click. With Amazon PPC, you can get your products in front of potential customers quickly and efficiently.

PPC 115
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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

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Best Online Banks in Europe in 2023

Ecommerce Platforms

Do you live and/or work in Europe, an expat, or a freelancer planning to travel to Europe as a digital nomad? If any of the above apply, you’ll know it’s essential to have access to your money and for your funds to be safe and secure while you’re on the go. So, below, I'm looking at the best online banks in Europe, briefly summarizing what each offers so that, hopefully, by the end of this round-up, you'll have a better idea of which (if any) of these financial services best meet your needs.

Banking 104
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Less Is More When It Comes To Launching New Innovation

Forrester eCommerce

Brands are now putting more of a focus on prioritizing priorities than before: the continual threat of a recession, post-Pandemic volatility with businesses, and what Meta is calling the “Year of Efficiency” across not just how the company is organized, but how they think of their business including the products and projects that comprise it.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. Previously, companies could create Shops that linked out to their own website.

Shopify 114
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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.

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Omnichannel Commerce's Impact on Impulse Buying | Salsify

Salsify

It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite chips. You don’t hesitate to grab the item and add it to your purchase.

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Printify vs Gelato (2023): Which Is Best?

Ecommerce Platforms

Print on Demand (POD) is a popular and potentially profitable choice for wannabe entrepreneurs looking for a minimal/no investment business venture. Traditionally, you would have to invest in inventory and warehousing to kickstart your online store. However, POD is an interesting alternative. Here you collaborate with a white-label product supplier to customize and sell items such as hats, totes, t-shirts, etc., under your brand.

eCommerce 104
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Three Best Practices From The Forrester Digital Experience Review™: US And Canada Mobile Investing Apps

Forrester eCommerce

To assess the digital experience, we reviewed the functionality and user experience of 12 North American mobile investing apps that target self-directed investors, and we provide an Excel-based tool that allows digital business leaders to evaluate their customers’ digital journeys.

Mobile 195
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Ikea, Lowe’s Target Business Customers with Enhanced Loyalty Programs and Services

Retail TouchPoints

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners. Earlier this year , Walmart rolled out an ecommerce platform aimed at meeting the needs of SMBs.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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The Complete Guide to The Product Type Attribute In Google Product Feed

Store Growers

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. There are two ways to categorize items from your inventory: either through the Product Type attribute or Google Product category. In this piece, we’ll discuss the product_type attribute: what it is, how merchants use it, its formatting rules, and some tips on configuring product_type values in your feed.

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How to Create a One Product Shopify Store

Ecommerce Platforms

A one product Shopify store is just what it sounds like: an ecommerce shop that sells one item, and nothing else. These types of online stores have their purpose, and often serve as strong parts of the overall sales process. Whether you’re an inventor selling one product, or a company interested in making a separate website for all your products, this article will help you learn how to create a one product Shopify store in the most professional way possible.

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Up Your Game: Drive Better Results Through Revenue Process Improvement

Forrester eCommerce

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

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The Ultimate Guide to Amazon SEO: How to Optimize Your Listings for Maximum Sales

Algopix

Amazon is the largest e-commerce platform in the world, and it’s no surprise that businesses of all sizes are looking to capitalize on this opportunity. But with so many competing products, how do you get your listings to stand out? The answer is Amazon SEO. Search Engine Optimization (SEO) is the process of optimizing your website and its content to increase its visibility on search engine results pages.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.