Sat.Nov 23, 2019 - Fri.Nov 29, 2019

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6 Magento Alternatives That May Be a Better Fit for Your Business (and Cost Less)

BigCommerce

Magento, an open-source platform, is a longstanding giant in the ecommerce space.

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How to Improve Amazon Conversion Rates and Drive Sales

SellBrite

It’s frustrating to have great products on Amazon but sales numbers that say otherwise. When your numbers aren’t where you want them to be, you can even find yourself questioning the product, wondering if it’s great after all. While it’s easy to fall into this trap, it’s important you first examine your Amazon conversion rate to determine what the problem is.

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How to Price Your Products: An Easy-to-Use Guide

A Better Lemonade Stand

Product pricing can be tricky—how do you know what to charge your customers? Our guide walks you through product pricing so it's fair and profitable. The post How to Price Your Products: An Easy-to-Use Guide appeared first on A Better Lemonade Stand.

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12 Thank You Email Templates & Examples for Ecommerce

Omnisend

Saying “Thank you” to your customers is crucial for any business, be it a market trader, a luxurious boutique, or an online store. By showing gratitude, we build relationships; we strengthen the connection. That’s why it’s so important. In online business, in most cases, merchants set up automated thank-you messages that send immediately after the Read more The post 12 Thank You Email Templates & Examples for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Holiday Shoppers Adjust To An Evolving Online Shopping Experience

RTP blog

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers. Our own recent survey on holiday shopping confirms this, with almost 30% of respondents claiming they’d do all their gift shopping online this season, not setting a foot inside traditional retail outlets.

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How To Increase Online Sales: 10 Killer Ideas

Groove

We often get asked during presentations and webinars about how to increase online sales fast. With eCommerce sales growing over 15% in 2018, it’s a very valid question. In this blog, we are going to break down 10 ways you can begin to increase your online sales. Understand your ideal buyer profile and buyer personas. Use automation to email while you sleep.

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eCommerce Personalization Strategies Using Google Analytics and Other Free Tools

Inflow Insights

Enterprise personalization software is typically complicated, expensive, and possibly overkill for a majority of eCommerce companies. In our experience, this leads many to avoid or delay implementing personalized experiences on their sites, which likely leaves revenue — and a better conversion rate — on the table. . So, to help more eCommerce brands implement personalized experiences that can increase conversions, we’ve begun developing a new process for personalizing eCommerce websites that sol

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21+ eCommerce Conferences in 2020 for Retailers

eCommerce Training Academy

If you’re involved in eCommerce, digital marketing or technology, consider attending at least one eCommerce conference a year. I will help you build your network, learn new tactics, stay on top of trends and discover new technologies to help you create build a successful eCommerce business ! To help you out, I decided to create a list of eCommerce conferences in 2020.

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Finding “Friendlies” And Other Tips For Data Insights Leaders  

Forrester eCommerce

In a recent inquiry, a new Chief Data Officer asked where to start. And, wanted to know how to build a community around data and analytics, particularly with a limited budget to hire. Finding “Friendlies” My first suggestion was to look at the case study I did a few years ago on Seattle Children’s Hospital. […].

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An Inside Look at Google’s Future Plans

Kissmetrics

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

What is HubSpot? If you’re reading this blog, you’ve already heard of HubSpot. But are you familiar with everything it has to offer? HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. Based out of Boston, HubSpot has continued to grow over the last few years after going public in mid-2014.

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The Best Ecommerce Platform: Top Five Solutions For Web Building in 2020

Omnisend

Have a plan for online business and looking for the best ecommerce platform? You’ve landed on the right site. In this article, we’ll review five popular ecommerce platforms. They all are high-end solutions, but at the same time, they cover different merchants’ needs and require different levels of technical readiness. For easier comparison, we’ve highlighted Read more The post The Best Ecommerce Platform: Top Five Solutions For Web Building in 2020 appeared first on Ecommerce Marketing Automatio

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Retailers, Prepare Wisely: DDoS Remains A Holiday Threat

Forrester eCommerce

A distributed denial of service attack can turn a retailer's holiday season from merry to miserable. Learn how to protect yourself.

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Tips for responding to negative reviews [infographic]

GetElastic

Today’s average customer is online and connected and every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for businesses and most read up to 10 reviews before trusting a local business. Now, no two customers perceive an experience the same way and some customers are rarely, if ever, completely satisfied with a product or service.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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When is Price Skimming Effective? Pros and Cons for Brands

Wiser

When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget. A big part of a successful product launch is the price. Get the price right, and you can drive sales, hype, and long-time customers. Get it wrong, and it can be a public relations nightmare and flat sales.

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The 7+ Best eBay Management Listing Software Tools

eCommerce Training Academy

My 4 Favorite eBay Software Tools. 1. eBay Selling Manager. With eBay Selling Manager you can quickly create and manage listings, track sales statuses, and perform post-sales tasks like leaving Feedback and printing shipping labels—all from one central location. It’s an ideal selling solution for sellers who want to streamline and optimize the way they sell.

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Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore

Forrester eCommerce

We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively. For both evaluations, we selected six multichannel retailers that operate both online and offline stores and provide “buy online, pick up in store” services in Singapore: Charles & Keith, Decathlon, Harvey Norman, Marks & Spencer, Uniqlo, […].

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A slightly better version of mediocre is not Macy’s salvation

Steve Dennis

On one level, I get the attention paid to retailers’ quarterly reports. So when Macy’s missed on sales expectations and cut its full-year profit outlook recently, it wasn’t surprising that many analysts glommed on to how it was the iconic retailer’s first same-store sales decline in seven quarters, or to CEO Jeff Gennette’s lame weather-related excuses.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Bob Moesta Video: People fall in love with the product, not the problem

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Bob Moesta, pioneer of Jobs-To-Be-Done-Theory, innovation & new venture expert on creating, developing & launching of new products & services. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

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148 Legit Ways to Make Money Online

eCommerce CEO

If you’re looking for l egit ways to make money online, this is the guide for you. I personally compiled this list of 148 ways to earn cash from the comfort of your own home. While most of them are legitimate ways to start a business, there are a few side hustles for people who want to get started making money online without a huge time commitment. I’ve broken it down into basic categories: selling physical products, website monetization, freelancing, selling services, selling digital products,

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Head-Scratcher Of The Month: PayPal’s Costly Acquisition Of Honey

Forrester eCommerce

Last week, PayPal acquired a Los Angeles-based company called Honey for a whopping $4 billion. While it certainly wasn’t under the radar (PayPal issued a press release, posted a video, and hosted a conference call about it), the media barely (with a few rare exceptions) picked up the story in spite of the fact that […].

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OnBuy forecasts huge sales jump through new Boost service

Retail Technology Review

OnBuy has launched a new service called Boost. Launched in time to give OnBuy sellers maximum benefits ahead of the seasonal traffic peak, Boost is designed to help sellers gain more exposure and improve the visibility, rank and placement of their listings on and off OnBuy.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Top 3PL Companies Florida

TradeGecko

Third-party logistics providers, or 3PLs, provide outsourced services to help a business manage all or parts of its supply chain and logistics operations. These 3PLs offer services to manage order management, warehouse services, fulfillment management, packing, shipping and more.

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Black Friday Marketing Ideas for eCommerce

eCommerce Training Academy

Let’s face it, if you’re running an online business, you simply can’t ignore Black Friday. It’s one of the most important retail holidays not only in the United States, but now in Canada too. In this post, I’m not going to bore you with statistics or studies trying to convince you why Black Friday is important. It is important.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Dreamforce: Industry Confab, Cultural Event, or Populist Movement? We walked as pilgrims to the Golden Gate to wander the forests of Howard Street and Moscone Center and drink from the fountain Dreamforce. There, we mingled — herded, really, by guides dressed as National Park Service rangers — with executives in snappy blazers and Trailblazers representing in […].

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How Email Marketers Can Achieve Inbox Wins in 2020

Sailthru

The year is almost over and we’re feeling reflective. What were the winning strategies for email marketers in 2019? And which strategies will shape the year to come? “Personalization” is how Sailthru’s VP of Marketing Jason Grunberg would answer both of those questions. Compared with other channels, personalization is prevalent in email, even if it’s not always used to its full potential.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Returns to increase because of social media shopping

Retail Technology Review

Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group. Research of 2,000 online shoppers shows 34% will make more impulse buys as social media sites make it easier to buy products direct through in-platform selling tools.

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The Role of Text Message Marketing in Building Consumer Loyalty

Omniconvert

Text messaging has already become one of the most prominent and even predominant means of communication. The majority of the population that exists both in metropolises and smaller towns uses text messaging for a fast, snappy, and easy communication with each other. Knowing this, many brands can benefit if they choose to communicate with their customers via text messages, and build lasting… The post The Role of Text Message Marketing in Building Consumer Loyalty appeared first on ECOMMERCE

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Last-Minute To-Dos For A Positive Customer Experience This Holiday Season

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. The season of sales is here, and retailers are preparing for an influx of site traffic, store visitors, and (hopefully) purchases. But as inboxes flood with pre-Thanksgiving, Black Friday, Cyber Monday, and more offers – retailers must ask themselves: Are we ready? As retailers, your […].

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Why Brands must Monitor their Online Presence

Algopix

The internet can essentially make or break your business. Getting the proper internet attention from the right sources at the correct time is crucial to brand success. On the other hand, negative publicity can take a long time to recover from. Exhaustive brand monitoring is not easy work, it entails tracking, social listening, and a lot of data. When monitoring your online presence you need to be proactive, thorough, and inclusive.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.