Sat.Oct 10, 2020 - Fri.Oct 16, 2020

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

We’ve all heard the saying, “If you love them, let them go.” This may be true in romance, but it’s definitely not true in business. If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more.

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How to Respond to Customer Reviews on Your PDPs

Salsify

Brands know consumer trust is paramount to customer acquisition and retention, but effectively building this trust can pose challenges to brands. Trust takes years to build and seconds to break. While trust can be a fickle thing for most consumers, it's a critical requirement for brand manufacturers.

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Meet Your Customers Where They Are This Holiday Season

BigCommerce

The holidays are fast-approaching and this year’s unique challenges are having us take a trip back to the drawing board.

Customer 432
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Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode

Forrester eCommerce

It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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eCommerce Gift Cards: How We Integrated Givex With This BigCommerce Store

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage a third-party tool so that they can sell (and let customers make purchases with) eCommerce gift cards. eCommerce Gift Cards: Givex Integration For BigCommerce.

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Kissmetrics

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed.

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Europe Predictions 2021: Disruption And Opportunity For Technology Leaders

Forrester eCommerce

Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].

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Givex Integration For BigCommerce: Creating Gift Card Functionality For A Client

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage the Givex Integration for BigCommerce so that they can sell (and let customers make purchases with) eCommerce gift cards. Givex Integration For BigCommerce.

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How to Use Hashtags on YouTube

Kissmetrics

Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience.

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The Secret of Progressive Web Apps: Boosting Google Rankings Via Better Customer Experiences

Retail TouchPoints

At its heart, a progressive web app (PWA) is a website that functions like a native app on a shoppers’ device. Although simple in concept, PWAs have the potential to massively improve a retailer’s operations, from shortening website load times to boosting natural Google search ranking, according to the Progressi v e Web Apps: The Best Kept Tech ‘Secret’ In Retail session at the 2020 Retail Innovation Conference.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Smaller, Smarter Future Of Agencies

Forrester eCommerce

The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries. For agencies, embracing artificial intelligence (AI) and intelligent automation (IA) comes with trepidation that the human side of creativity will be forever lost. Even though AI tantalizes marketers with […].

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Shipping Food: We Created A Custom Shipping App For This Restaurant

Groove

Selling perishable goods online can be tough if you don't have the proper operations in place. There's so much to account for when shipping food, like product availability, shipping on time, displaying accurate costs and more. Shipping Food: G&M's Custom Calendar Shipping App. G&M Crabcakes is one of the top crab cake destinations in Baltimore.

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How Pinterest Story Pins Can Improve Your Marketing

Kissmetrics

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your

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RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

Retail TouchPoints

It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6 th annual Retail Innovation Conference (#RIC20), being held virtually Oct. 13-14. That’s because the coronavirus pandemic has, for better or worse, dramatically sped up a number of long-brewing retail trends. Ecommerce growth that wasn’t forecasted to reach fruition for five years happened in approximately five months.

eCommerce 310
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Predictions 2021: Winning CIOs Get Future Fit

Forrester eCommerce

In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.

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Ecommerce Fraud Protection for Online Merchants: The Ultimate Guide

BigCommerce

The news for online merchants is good and bad.

eCommerce 480
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The Ultimate Guide to B2B Local SEO

Kissmetrics

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B companies to tap into the local market’s power. 46% of all Google searches are local , so if you’re not ta

B2B 298
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Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?

Retail TouchPoints

Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about the customer experience. Getting your buyers through the checkout page is only half the battle. Does your order fulfillment strategy live up to your customers’ expectations? According to a survey, almost 84% of a company’s existing customers state that they won’t return to the brand after one poor delivery experience.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Industrialization Of Intelligence Will Drive The Autonomous Enterprise

Forrester eCommerce

Today, on the back of already accelerating technology-fueled disruption, the COVID-19 pandemic has propelled us into the future faster than expected. We now stand on the cusp of a new era of transformation. One that will use intelligent systems of automation, in addition to systems of insights, to reduce the need for people to operate […].

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Walmart Advertising 101: How to Make Walmart Marketplace a Part of Your Growth Strategy

BigCommerce

Walmart is one of the largest retailers in the world.

Customer 422
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Adwords Consulting

Kissmetrics

Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. Let’s consider the following statistics: Google ads produce 3.5 billion interactions every day.

PPC 246
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RIC20 Startup Innovation Labs Showcase 20 Tech Innovators

Retail TouchPoints

With a focus on emerging technologies and innovative startups, the 2020 Retail Innovation Conference is featuring three Startup Innovation Lab sessions that will introduce attendees to a total of 20 tech innovators. Startup Innovation Lab #1: 10-11 am ET, Oct. 13. Moderated by Orlando Ribas Fernandes of XnFinity-XNFY Lab , the first group of startups presenting include: Omnichannel Fulfillment: onfleet – a last-mile delivery platform; Touchless Retail: SuperSmart – a validation and loss-preventi

eCommerce 282
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Determine Your Pandemic Mode In Order To Plot Your Path To Recovery

Forrester eCommerce

The best actions you can take right now as a business leader for your company depend on the mode your firm is in in the current recession. The new report Assess Your Recovery Potential that I just completed with my colleague Jay Pattisall introduces Forrester’s Pandemic Assessment which will determine your company’s mode and then […].

Customer 430
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Holiday Season 2020 Will be Different. Here’s How

lateshipment

How’s this year’s holiday season going to turn out? A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. Retail businesses, both offline and online, can’t afford to miss out on their most important time of the year.

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How Does Latent Semantic Indexing Affect SEO

Kissmetrics

In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about outside of specifically matching a search query text.

SEO 216
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How Woodman’s Markets is Harnessing In-Store ‘Anti-COVID Robots’

Retail TouchPoints

In-store robots aren’t just tools that can check for mislabeled products or clean messes in a timely manner. They also provide an answer to some of the challenges created by the pandemic, as executives from Woodman’s Markets and Badger Technologies discussed during a session titled The Rise Of Robotics In Retail at the 2020 Retail Innovation Conference.

Marketing 279
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Decade Of The Channel Ecosystem Accelerates With Massive Software Consolidation

Forrester eCommerce

A couple of years ago, I made the prediction that we were entering the third stage of sales and marketing — the decade of the channel ecosystem. With over 75% of world trade flowing indirectly, I started to sense an influx of investment in and attention on indirect sales by firms in all industries. Looking […].

Channel 430
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Oberlo Review (Oct 2020): Super Dropshipping, the Way it Should Be

Ecommerce Platforms

Dropshipping sounds easy, but it's often a hassle to contact suppliers, find reasonable prices and update products on your website. At the end of the day, you end up with small margins and a frustrating situation. However, in this Oberlo review, we'll see that they seek to change that. Free Webinar: How to Quickly Start a Profitable Dropshipping Store.

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326: How To Make 7 Figures Affiliate Marketing With Deacon Hayes

My Wife Quit Her Job

Today I’m thrilled to have my friend Deacon Hayes on the show. Deacon is someone who I have known for a very long time and I have watched this guy go from making very little money to running a very successful blog within the span of several years. Today he runs WellKeptWallet.com, which is a personal finance site that makes over 7 figures from affiliate marketing alone.

Marketing 196
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You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Retail TouchPoints

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Whether they’re buying in-store or through an ecommerce platform, consumers will take the time to find brands that align with their personal values. Recent research from Accenture found that 62% of buyers want to purchase from brands that take a clear stance on pressing issues.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.