Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.
RTP blog
SEPTEMBER 26, 2018
Amazon is reportedly considering a plan to open as many as 3,000 new Amazon Go cashierless stores by 2021, with more than 50 locations in major markets by 2019, according to Bloomberg. While Amazon has not confirmed the report, Amazon Go stores in major metro markets would likely take a bite out of food and beverage sales at supermarket, drug, dollar, convenience and mass chains as consumers — especially the growing ranks of Amazon Prime members — opt to skip the checkout process altogether
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Optimizely
SEPTEMBER 27, 2018
Have you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality. It’s clearly a terrible customer experience and yet, many brands don’t do much to fix it because even in 2018, international ecommerce can be intimidating.
BigCommerce
SEPTEMBER 26, 2018
In the words of marketing guru Seth Godin, “People do not buy goods and services.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
SEPTEMBER 28, 2018
Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle-app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 […].
Kissmetrics
SEPTEMBER 25, 2018
I promised you months back that I was going to release a newer, better version of Ubersuggest for free. And can you guess what? I just released it! ??. Before I go into the features of the new Ubersuggest and how it works, I just want to tell you that not all of the features have been released yet. For the first release, I focused on keyword research.
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BigCommerce
SEPTEMBER 28, 2018
I grew up in Beaumont, Texas –– a small town near Houston on I-10.
Forrester eCommerce
SEPTEMBER 26, 2018
Not everyone is on board with low-code development platforms, even though they are a key part of a strategy to accelerate app delivery. Why do many pro developers shun low-code? Two reasons: Low-code will limit the kinds of apps I can build and the scale of apps. Low-code will lock out me out of […].
Groove
SEPTEMBER 26, 2018
The growth and development of today’s technologies has changed the way businesses operate. We understand the difficulties businesses face when finding the best way to drive revenue. That’s why we’ve partnered with HubSpot, a company that’s software and benefits provide you with what you need to succeed. Benefits of HubSpot. They Created the Inbound Marketing Methodology.
My Wife Quit Her Job
SEPTEMBER 27, 2018
A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence. What You’ll Learn How to create optin forms to attract higher LTV customers Is giving away coupon codes for an email a good idea any more?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
SEPTEMBER 25, 2018
Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. We talked about this challenge with three brilliant marketers from exciting B2C and ecommerce brands: Jon Corwin of One Click , Jack Meredith of Kettle & Fire , and Joey Ng of Output.
Forrester eCommerce
SEPTEMBER 28, 2018
Facebook Loses More User Data (This Time Unintentionally) Facebook announced that it experienced a breach this week that lost 50 million user’s data. Ironically, the breach happened in part due to exploited bugs in three features developed to give users more control over their privacy. Some quick key lessons to take away from this breach: […].
Ecommerce Platforms
SEPTEMBER 28, 2018
Once upon a time, running a business meant creating your own products from scratch, spending loads of upfront cash, and handling everything from shipping to packaging and customer support. That's changed quite a bit of the years, and one of the most popular trends is called dropshipping. If you're unfamiliar with the selling tactic, it basically allows merchants to partner with a “dropshipper,” or supplier, what creates and stores products, then ships them out to your customers after
RTP blog
SEPTEMBER 28, 2018
By KC Fox, Radial Retailers today continue to face an uphill battle in the ongoing fight against fraud. While wider adoption of the EMV chip and PIN standard has reduced fraud at the point of sale, it has triggered an increase in fraud in other channels — including online and mobile — as criminals look for alternative ways to cheat the system. There are many types of online fraud, but account-takeover fraud continues to be the biggest threat to online consumers.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Bootstrapping Ecommerce
SEPTEMBER 25, 2018
Here are 6 of the best freelancing platforms to find Facebook advertising consultants so you can create better Facebook marketing campaigns. The post The Top 6 Websites to Find Facebook Advertising Consultants appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
SEPTEMBER 24, 2018
The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum. My latest report, Leverage AI To Improve Marketing Efficiency, covers the nine AI marketing use cases that have the potential to deliver […].
A Better Lemonade Stand
SEPTEMBER 24, 2018
You may feel alone on your entrepreneurial journey but this post sheds light on the struggles other entrepreneurs face as they grow their online businesses. The post Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2018 appeared first on A Better Lemonade Stand.
RTP blog
SEPTEMBER 27, 2018
By Jessica Bergmann, Salesforce ‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products , while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones. Devices like Echo, Google Home, Siri, and Cortana are bringing retailers and brands directly into customers’ homes.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Fastr
SEPTEMBER 27, 2018
Everyone knows how important reviews and referrals are to a business. Everyone knows how bad scathing Yelp reviews can be to a business’ […]. The post Handling Negative Criticism: How To Navigate These Reviews appeared first on Zmags.
Forrester eCommerce
SEPTEMBER 27, 2018
Do you see the Chief Digital Officer as some kind of digital superhero, swooping in to rescue a dysfunctional business and transform it into a digital powerhouse? The truth is Chief Digital Officers can be very effective with strong CEO backing, but they are not always necessary. A business savvy, customer-obsessed CIO can be as […].
SellBrite
SEPTEMBER 28, 2018
As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every day. Marketing techniques previously reserved for large marketing firms and name-brands are now impressively being implemented by individual sellers.
RTP blog
SEPTEMBER 25, 2018
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. But with the oversaturation of available data points changing how retailers view the shopper journey, the a question that should be on every retailer’s mind is: Am I measuring this spend accurately?
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Fastr
SEPTEMBER 25, 2018
Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure […]. The post Seize The Day: Time Saving Hacks For Content Marketing appeared first on Zmags.
Forrester eCommerce
SEPTEMBER 24, 2018
I’ve been thinking a lot about exponential technology and asking myself: “Is disruptive change due to ‘Moore’s Law’ done?” Newsweek recently proclaimed, “The Future Is Uncertain As Moore’s Law Comes To An End.” However, while most experts agree that silicon transistors will stop shrinking around 2021, this doesn’t mean Moore’s Law is dead in spirit […].
SellBrite
SEPTEMBER 22, 2018
The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a whitepaper published by ComScore, there are a handful of reasons why customers do not convert well on smartphones.
RTP blog
SEPTEMBER 24, 2018
By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving toward transparency, especially for retailers. It’s a highly competitive environment where retailers need to compete for every shopper, and it’s now more important than ever to measure and optimize every dollar spent on digital marketing.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Ecommerce Platforms
SEPTEMBER 25, 2018
Wouldn’t it be great if you could compare your results with Google Analytics with an even better web analytics tool? Certainly, Google Analytics is a key player when it comes to website tracking, but it’s not the only game in town. Look: I am not debating that it’s the market leader boasting an 85.7% share. My point is, even though some consider Google Analytics the standard, it’s vital to get a grasp of issues that may be out of view if you focus on just one tool.
Forrester eCommerce
SEPTEMBER 25, 2018
“Insurance is sold, not bought.” This industrywide perception has gone unchallenged for decades, reaffirming agent- and advisor-based distribution models. But now a plethora of insurtech startups such as Brolly in the UK, Gabi in the US, and PolicyPal in Singapore aim to help customers find suitable cover. A newcomer among the firms digitalizing insurance distribution […].
Steve Dennis
SEPTEMBER 27, 2018
It’s hard to underestimate the success and increasing power of Amazon. Their market cap hovers just under $1 trillion. Their growth rates have been astounding. By most estimates Amazon now accounts for nearly 50% of all US e-commerce revenues , roughly 5% of all retail and is significantly bigger than their next 10 competitors combined. One study has some 55% of all online product searches starting at Amazon.
Sailthru
SEPTEMBER 25, 2018
Predictive analytics is one of the most exciting emerging areas in marketing, and technology at large. While there are many wonderful examples below on how brands like Google, Uber and Apple are utilizing predictive analytics, there are far more easy-to-implement and practical use cases. Sailthru’s Prediction Manager helps publishers and retail/ecommerce businesses better engage their end-customers and ultimately drive higher engagement and revenue, while optimizing their customer experie
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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