Sat.Feb 02, 2019 - Fri.Feb 08, 2019

China, the Bots, and Why It Matters to Your Online Business


The future belongs to the bots. That’s not a warning and, thanks to cobiotics, neither is it something to fear. It’s simply the truth. Between 2017 and 2025, the global market for industrial and non-industrial robots is expected to rise 1,168.7% from $39.3 billion to nearly half a trillion dollars.

What Is Specialty Retail?


If you’re in retail and you research trends, news, or software solutions online, you might have heard the term “specialty retail” floating around. But it hardly ever comes with a clear definition and without that clear understanding, confusion can thrive and grow. Specialty Retail

The Stars Align for and Email is Central to Their Success


Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend.

The Green New Deal Is Your Solution To Climate Change Risks

Forrester eCommerce

If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It?

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Why Every B2C Marketer Must Be an Artist


Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.

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More Trending

Shopify Pricing Plans: How To Save Money And Which Plan To Choose

My Wife Quit Her Job

When it comes to starting your own online store, Shopify is one of the best platforms out there. But the main problem with Shopify is that it can be hard to decide which Shopify pricing plan to go with or how much it costs when you factor in the cost of 3rd party apps.

Stop Trying To Be Uber Or Upgrade How You Collect Customer Feedback

Forrester eCommerce

This is part 2 of my blog series on the future of CX measurement (part 1, part 3, and part 4). If you think of the app of ride-sharing giant Uber as an example of how to collect customer feedback, think again. For those who haven’t used it recently, here is how it works. After a […

Think Beyond Cart Abandonment Emails


Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine.

6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers


If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float… Ecommerce Marketing Social Selling

The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

Retail TouchPoints

By Rigel Cable, FLUID Growing a small business in 2019 requires technological savvy. This includes social media, web experience, digital marketing and activations. Here are some top tips to help small businesses succeed, taken from “big business” wisdom.

Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

243: Marcus Sheridan On How To Get Results With Your Blog

My Wife Quit Her Job

Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space.

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Amazon Statistics You Should Know: Opportunities to Make the Most of America’s Top Online Marketplace


In the world of ecommerce, Amazon is a tool that online sellers simply cannot afford to ignore. In the 25… Selling on Amazon

What Brands Won Super Bowl LIII?

Retail TouchPoints

Super Bowl LIII brought in a national audience of approximately 98.2 million people, but let’s be real — a handful of people watched for reasons other than the plays on the field. With a $5.25

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Who Are You, Citizen Data Scientist?

Forrester eCommerce

Everyone is talking about the citizen data scientist, but no one can define it (perhaps they know one when they see one). Here goes — the simplest definition of a citizen data scientist is: non-data scientist. That’s not a pejorative; it just means that citizen data scientists nobly desire to do data science but are […

WHITEPAPER: How to Transform Into a Creative Marketing Artist


Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do. However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making. In order to thrive in 2019, top B2C marketers need to be both right AND left-brained: Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%


Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money.

How A Domain Name Can Help You Build A Better E-Commerce Brand

Retail TouchPoints

By Suman Das, RADIX There’s nothing more rewarding than starting a business from scratch and watching it grow. As an entrepreneur, you can build your business and watch it manifest into something larger than life that no one can take away from you.

New Tech Spotlight: Let’s Get Real About Extended Reality

Forrester eCommerce

This morning I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the 8-year old eCommerce company is dipping it’s toes back into augmented reality (AR).

Embracing mobile commerce: 6 ways to optimize


As previously published on TA Digital. It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. In today’s digital era, wireless devices have made life easier for everyone.

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The Ultimate Shopify Lite vs Snipcart Comparison

Ecommerce Platforms

In this Snipcart vs Shopify Lite comparison, we'll take a look at the features, pricing, security, customer support, and their key differences. When would you even consider to use these two shopping cart solutions?

Thank You Page Optimization: How Your Thank You Page Can Earn You Sales

Bootstrapping Ecommerce

There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You Page. The post Thank You Page Optimization: How Your Thank You Page Can Earn You Sales appeared first on Bootstrapping Ecommerce. Conversion Optimization

How Digital And CX Teams Collaborate To Deliver On Brand Promise

Forrester eCommerce

Take Practical Steps To Apply CX Disciplines To Digital Initiatives Odds are your firm is regularly seeking ways to improve customer experience (CX). You’re also likely embracing digital technologies to enable a more customer-driven, agile operating model.

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch


Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future.

The stores strike back

Steve Dennis

Amidst all the retail apocalypse nonsense it turns out that physical retail isn’t dead after all. Last year some 3,000 new stores were opened and physical retail continued to have positive growth in most major global markets.

A Vend POS Review: Everything You Need to Know

Ecommerce Platforms

Are you an e-commerce store owner, looking to set up a traditional brick and mortar store? Or, are you looking for a better POS system than the one you already have? If so, Vend POS might be the perfect solution for you. After all, 20,000 other sellers seem to be satisfied with their service!

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The New Digital Model For Brand Experience

Forrester eCommerce

The Journey From Energy To Experience In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding.

Shoptalk: what to know before you go


So, you’ve made up your mind and you’re heading to Shoptalk. Now what? If you’re a brand or retailer, the first thing you want to do is see if you qualify for a complimentary event ticket.

Make Your Website Work for You: 4 Ways to Increase Workplace Efficiencies


The post Make Your Website Work for You: 4 Ways to Increase Workplace Efficiencies appeared first on PERQ. Automotive Furniture Marketing Multifamily efficient marketing automation nurture leads workplace efficiencies

How to Set Up Ecommerce Tracking in Google Analytics

CPC Strategy

Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights. Read More. The post How to Set Up Ecommerce Tracking in Google Analytics appeared first on Retail Performance Marketing Blog - CPC Strategy.

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We Passed “Peak Survey Effectiveness” In CX Measurement — What Now?

Forrester eCommerce

This is part 1 of my blog series on the future of CX measurement (read part 2, part 3, and part 4). CX pros can learn a lot from the inverted U theory. It describes that more is better. until it isn’t. This theory is also called the Yerkes-Dodson law, and Malcolm Gladwell […

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How to Drive Traffic to your Etsy Shop using Instagram


Etsy is by far the best ecommerce platform for creative entrepreneurs, and for good reason: it’s a fantastic site that allows craftsmen and artists to connect to their market and sell their artisanal works and handmade goods with a couple of clicks of their mouse.

Retailers’ pointless pursuit of the promiscuous shopper

Steve Dennis

I’m not sure who said it first, but it’s certainly true that great brands don’t chase customers , they attract customers to them. But I think it goes deeper than that. This week, as many retailers close their books for the fiscal year, those that remain stuck in the boring middle are very likely to experience weakening margins–or margins that remain materially below industry averages.

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