Sat.Feb 02, 2019 - Fri.Feb 08, 2019

China, the Bots, and Why It Matters to Your Online Business

TradeGecko

The future belongs to the bots. That’s not a warning and, thanks to cobiotics, neither is it something to fear. It’s simply the truth. Between 2017 and 2025, the global market for industrial and non-industrial robots is expected to rise 1,168.7% from $39.3 billion to nearly half a trillion dollars.

What Is Specialty Retail?

iQmetrix

If you’re in retail and you research trends, news, or software solutions online, you might have heard the term “specialty retail” floating around. But it hardly ever comes with a clear definition and without that clear understanding, confusion can thrive and grow. Specialty Retail

The Stars Align for Astrology.com and Email is Central to Their Success

Liveintent

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend.

The Green New Deal Is Your Solution To Climate Change Risks

Forrester eCommerce

If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It?

Why Every B2C Marketer Must Be an Artist

Zaius

Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.

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Shopify Pricing Plans: How To Save Money And Which Plan To Choose

My Wife Quit Her Job

When it comes to starting your own online store, Shopify is one of the best platforms out there. But the main problem with Shopify is that it can be hard to decide which Shopify pricing plan to go with or how much it costs when you factor in the cost of 3rd party apps.

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Stop Trying To Be Uber Or Upgrade How You Collect Customer Feedback

Forrester eCommerce

This is part 2 of my blog series on the future of CX measurement (part 1, part 3, and part 4). If you think of the app of ride-sharing giant Uber as an example of how to collect customer feedback, think again. For those who haven’t used it recently, here is how it works. After a […

Think Beyond Cart Abandonment Emails

Zaius

Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine.

243: Marcus Sheridan On How To Get Results With Your Blog

My Wife Quit Her Job

Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space.

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What Brands Won Super Bowl LIII?

Retail TouchPoints

Super Bowl LIII brought in a national audience of approximately 98.2 million people, but let’s be real — a handful of people watched for reasons other than the plays on the field. With a $5.25

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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Kissmetrics

Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money.

A Beginner’s Guide to Performance Marketing: Everything You Need to Know

BigCommerce

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over… Ecommerce Marketing

How A Domain Name Can Help You Build A Better E-Commerce Brand

Retail TouchPoints

By Suman Das, RADIX There’s nothing more rewarding than starting a business from scratch and watching it grow. As an entrepreneur, you can build your business and watch it manifest into something larger than life that no one can take away from you.

New Tech Spotlight: Let’s Get Real About Extended Reality

Forrester eCommerce

This morning I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the 8-year old eCommerce company is dipping it’s toes back into augmented reality (AR).

WHITEPAPER: How to Transform Into a Creative Marketing Artist

Zaius

Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do. However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making. In order to thrive in 2019, top B2C marketers need to be both right AND left-brained: Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.

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Amazon Statistics You Should Know: Opportunities to Make the Most of America’s Top Online Marketplace

BigCommerce

In the world of ecommerce, Amazon is a tool that online sellers simply cannot afford to ignore. In the 25… Selling on Amazon

Thank You Page Optimization: How Your Thank You Page Can Earn You Sales

Bootstrapping Ecommerce

There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You Page. The post Thank You Page Optimization: How Your Thank You Page Can Earn You Sales appeared first on Bootstrapping Ecommerce. Conversion Optimization

Unlock The Mysteries Of IoT Pricing

Forrester eCommerce

Koninklijke Philips has come a long way since the Philips family began making lightbulbs in the Dutch city of Eindhoven in 1891. Today the company focuses on healthcare, but it wants to do more than just build and sell medical products.

Shoptalk: what to know before you go

GetElastic

So, you’ve made up your mind and you’re heading to Shoptalk. Now what? If you’re a brand or retailer, the first thing you want to do is see if you qualify for a complimentary event ticket.

6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers

BigCommerce

If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float… Ecommerce Marketing Social Selling

The Ultimate Shopify Lite vs Snipcart Comparison

Ecommerce Platforms

In this Snipcart vs Shopify Lite comparison, we'll take a look at the features, pricing, security, customer support, and their key differences. When would you even consider to use these two shopping cart solutions?

How Digital And CX Teams Collaborate To Deliver On Brand Promise

Forrester eCommerce

Take Practical Steps To Apply CX Disciplines To Digital Initiatives Odds are your firm is regularly seeking ways to improve customer experience (CX). You’re also likely embracing digital technologies to enable a more customer-driven, agile operating model.

Embracing mobile commerce: 6 ways to optimize

GetElastic

As previously published on TA Digital. It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. In today’s digital era, wireless devices have made life easier for everyone.

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The stores strike back

Steve Dennis

Amidst all the retail apocalypse nonsense it turns out that physical retail isn’t dead after all. Last year some 3,000 new stores were opened and physical retail continued to have positive growth in most major global markets.

A Vend POS Review: Everything You Need to Know

Ecommerce Platforms

Are you an e-commerce store owner, looking to set up a traditional brick and mortar store? Or, are you looking for a better POS system than the one you already have? If so, Vend POS might be the perfect solution for you. After all, 20,000 other sellers seem to be satisfied with their service!

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DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Forrester eCommerce

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

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4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future.

Five Performance Metrics WooCommerce Retailers Should Track

ecomdash

A fast WooCommerce store is better for customers and your business’s bottom line. But what does it mean for a WooCommerce store to be fast? Which WooCommerce performance metrics matter, and which are misleading or unhelpful?

Retailers’ pointless pursuit of the promiscuous shopper

Steve Dennis

I’m not sure who said it first, but it’s certainly true that great brands don’t chase customers , they attract customers to them. But I think it goes deeper than that. This week, as many retailers close their books for the fiscal year, those that remain stuck in the boring middle are very likely to experience weakening margins–or margins that remain materially below industry averages.

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