Sat.Dec 02, 2023 - Fri.Dec 08, 2023

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10 Strategies To Reduce Your Shopping Cart Abandonment Rate | Salsify

Salsify

You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have put your products into their digital shopping carts.

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Spam traps: What are they and how to avoid them

Omnisend

Reading Time: 7 minutes Most marketers believe their emails will avoid the spam folder as long as they have legitimate subscribers. This is not entirely accurate. Anyone can fall victim to spam traps, regardless of how legitimately they acquire their subscribers. As you’ll see shortly, there are multiple factors behind this, but it’s worth taking seriously: a DataProt study discovered that businesses lose $ 20.5 billion every year to spam emails.

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These 5 people changed retail. Where are they now?

RetailDive

Some of the biggest names in the industry slowly fade from headlines. While others keep grabbing them for various reasons.

Retail 124
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Streamlining omnichannel retail with real-time inventory

Fabric

Managing inventory (keeping track of what’s in stock) in real-time (instantly) is crucial for retailers to sell against their product assortment effectively. In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Today’s retailers, grappling with the complexities of distributed inventory networks and multifaceted sales channels, require a solution that is both effective and intuitiv

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Understanding email bounce: Definition, reasons and best practices

Omnisend

Reading Time: 7 minutes Email bounces can sabotage your marketing efforts and stain your business reputation. Maintaining a low bounce rate is key to achieving high email deliverability and keeping potential domain blacklisting at bay. In this article, we help you understand the root cause of email bounce and offer best practices to avoid such mishaps blocking your email marketing outcomes.

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Maximizing Profits with Amazon FBA Bundles: A Complete Guide

Algopix

Amazon FBA bundles present an exceptional opportunity for sellers to increase their market presence and profitability. Bundling products strategically enhances value for customers and can lead to more consistent sales. This article delves into the intricacies of creating successful Amazon FBA bundles, offering practical tips to elevate your business.

More Trending

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4 Strategies for Picture-Perfect Product Drops

ESW

Product drops are effective sales and marketing strategies for driving engagement and revenue. In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.

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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations rather than merely satisfying them is at the heart of the Disney approach — so much so that Disney created a dedicated handbook, Be Our Guest , to help guide other brands on their quest to perfect the art of customer service.

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Product Photography Tips and Tricks | Salsify

Salsify

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their decisions.

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Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023

Forrester eCommerce

The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023 is now live! When Odysseus left Ithaca and sailed to fight in the Trojan War, he had no idea how the gods would impact his journey – or that it would take him over 20 years to return home.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Your Guide to eTail West 2024 in Palm Springs, CA: Event Tips & Tricks

Groove

What Do I Need To Know About Etail West 2024? Are you in the eCommerce industry? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars! Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only.

Events 195
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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50% , according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage.

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508: Amazon Fees Are On The Rise! 5 Tips On How To Slash Your Costs With Yoni Mazor

My Wife Quit Her Job

Today, I’m thrilled to have Yoni Mazor back on the show. Yoni is the founder of Getida, and he’s helped thousands of ecommerce entrepreneurs get their money back from Amazon. Amazon fees are on the rise and today, we discuss simple and clever ways to save money on Amazon Get $400 in free reimbursements over at [link] What You’ll Learn 5 tips to save on Amazon fees The latest Amazon fee changes DIfferent programs you can join to lower your costs Other Resources And Books Join Ge

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Prepare Frontline B2B Marketers For Their AI Future

Forrester eCommerce

According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization.

B2B 264
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Unwrapping Success: The Art of Running Ecommerce Website Tests During the Holiday Shopping Frenzy

Zmags

The holiday season is a magical time for ecommerce businesses, marked by surges in online traffic and a flurry of festive purchases. As ecommerce leaders, navigating through this hectic period requires strategic planning, and one critical aspect often debated is the idea of running experiments on your ecommerce store during the holiday season. We recently polled our customers to gauge their sentiments on this matter, and the responses were as diverse as the array of holiday decorations adorning

Arts 147
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Mirror Mirror Off the Wall: Tonal Offers Trade-In Deal for Former Lululemon Mirror Users

Retail TouchPoints

At-home gym brand Tonal is launching a trade-in deal targeting Lululemon customers stuck with Mirror technology that’s no longer being supported by the retailer. Lululemon announced it would discontinue sales of its Studio Mirror product when it teamed up with Peloton in September 2023. Beginning Dec. 18, 2023, qualifying customers can receive $250 off their purchase of a Certified Refurbished Tonal Trainer, a free one-year membership (valued at $719 ) and complimentary removal of Mirror devices

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More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID

SheerID

J.Crew, L.L. Bean, and M·A·C Cosmetics are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR — December 5, 2023 — SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, […] The post More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID appea

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Event data could be the best gift to your organization this holiday season

Forrester eCommerce

Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this environment, B2B events represent an underutilized yet invaluable source of audience data.

Events 264
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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FastSpring at NAMM 2024!

FastSpring

Looking to be truly hands-on with the technology and tools needed to boost your career in the music industry? If so, join FastSpring at NAMM 2024 on Jan. 25–28, at the Anaheim Convention Center at booth 8200! We’d love to talk with you in person! The NAMM (National Association of Music Merchants) Foundation celebrates and promotes the intrinsic value of music education.

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Michelle Gass to Take the Reins at Levi’s when CEO Chip Bergh Retires in 2024

Retail TouchPoints

Current Levi Strauss & Co. President Michelle Gass will succeed CEO Chip Bergh when he retires next year, the company’s board of directors has announced. Gass will formally take the reins on Jan. 29, 2024, a few months prior to Bergh’s departure, which is scheduled for April 26, 2024. Bergh has been elected as Executive Vice Chair of the Levi’s board until his retirement date, after which he will transition to the role of senior advisor until the end of the company’s 2024 fiscal year.

Travel 248
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NRF updates crime report to address faulty numbers

RetailDive

The group said it didn’t realize an outside assessment of organized retail crime had used an old NRF estimate of total inventory loss, including loss unrelated to theft.

Retail 134
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Be The Point Guard: How CIOs Partner With CEOs to Drive Success

Forrester eCommerce

As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard. In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions.

Games 264
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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FastSpring at Pocket Gamer Connects London 2024!

FastSpring

Ready to jump start the new year learning about the latest and greatest in the global games industry? If so, join FastSpring at Pocket Gamer Connects London 2024 on Jan. 22-23! We’d love to talk with you in person! Pocket Gamer Connects is the leading international conference series for the global games industry. It brings together delegates from across the entire ecosystem with all the key formats covered, from mobile, PC and console to XR, AI, and blockchain technology.

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Build-A-Bear Continues Push into Branded Content with Holiday Feature Film

Retail TouchPoints

Build-A-Bear Entertainment , a division of Build-A-Bear Workshop , is bringing its latest feature film, Glisten and the Merry Mission , to digital platforms following its theatrical debut last month. The movie, which is inspired by the retailer’s Merry Mission plush collection, is now available for rent or purchase on the Build-A-Bear website and streaming platforms in North America, as well as via digital on-demand in Australia, New Zealand and the UK.

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Brand Manufacturers: Multiply Your Retail Monitoring Without Multiplying Costs

Wiser

For brand manufacturers, retail monitoring is a critical aspect of maintaining and enhancing market presence. It offers detailed insights into product performance, customer preferences, and the effectiveness of sales strategies across different platforms. Monitoring these multiple aspects allows manufacturers to modify and optimize their strategies in real-time, improving product visibility and customer relationships.

Retail 121
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A New Dawn For VMware EUC And Carbon Black, But Not Without Risk

Forrester eCommerce

Broadcom Will Divest VMware’s EUC And Carbon Black Businesses In the latest installment of the Broadcom VMware acquisition saga, Broadcom CEO Hock Tan announced on Broadcom’s Q4 2023 earnings call last night that the semiconductor giant will be divesting two VMware business units: end-user computing (EUC) and Carbon Black.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Each company brings different combinations of technology, teams, customer bases, and more to the negotiating table — any one of which could be a huge motivato

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Amazon Prime Campaign Helps Students Get Home for the Holidays Inexpensively

Retail TouchPoints

In a recent survey , Prime Student found that 79% of college students are saving up for travel, with 43% of those students prioritizing a trip home to see family or a friend. Amazon Prime is helping these students get home for the holidays through a partnership with StudentUniverse , a travel deal aggregator. Through a special promotion, a limited number of Prime Student members will be able to get $25 flights to and from home during the holiday season.

Travel 247
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Sears is a shell of its former self. So why is it reopening some stores?

RetailDive

The retailer, which once boasted some 3,500 stores, has slowly whittled down its footprint. But recent openings likely don’t signal a turnaround.

Retail 132
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A call for Zero-Waste B2B Marketing

Forrester eCommerce

I hate waste. Whether it’s throwing away uneaten food, or discarding unnecessary packaging, I do everything I can to minimize it. Wasting time and effort is also highly frustrating (though perhaps less harmful for the environment). So I found my stress levels rising when I was preparing data snapshots from Forrester’s new Portfolio Marketing Survey.

B2B 251
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio