BigCommerce

JUNE 14, 2022

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

BigCommerce 320

BigCommerce eCommerce 320

Salsify

JUNE 16, 2022

You might feel like your social media accounts are stalking you.

Social Media 145

Social Media eCommerce 145

My Wife Quit Her Job

JUNE 16, 2022

If you’re looking to make a quick buck on a limited budget, reselling on Amazon might be the right business model for you. You can start selling on Amazon part-time while keeping your day job and then transition to a full time seller once your business gains traction. The best part about reselling on Amazon is that you can run your business from the comforts of home.

Marketing 234

Marketing 234

Forrester eCommerce

JUNE 17, 2022

I know that CMOs are busy — I mean, really busy. The scope of the CMO role continues to grow, customers are more demanding than ever, and marketing operates under constant disruption driven by factors beyond your control. Practically speaking, there are only so many hours in a day, so it stands to reason that […].

Management 370

Management Operations Marketing Customer 370

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

JUNE 16, 2022

You’ve created a brilliant product, launched your ecommerce business and developed a solid customer base — and now you’re looking…

eCommerce 392

eCommerce Customer BigCommerce 392

Retail TouchPoints

JUNE 13, 2022

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.

Games 342

Games Fashion Arts Jewelry 342

Forrester eCommerce

JUNE 13, 2022

In the Age of the Customer, brands understand they need to place the customer at the center of everything they do. Voice of the customer programs aim at better engaging with customers, in what should be a meaningful dialog. But customers don’t rely only on those to share their experience. They use their preferred channel […].

Customer 368

Customer Channel Customer Experience 368

BigCommerce

JUNE 16, 2022

While many ecommerce brands focus the majority of their attention on the purchase funnel and optimizing for conversion, a key…

eCommerce 326

eCommerce BigCommerce Customer 326

Retail TouchPoints

JUNE 16, 2022

Supermercados ECONO , a retailer with 64 grocery stores in Puerto Rico, is upgrading its current ecommerce platform, ECONO ToGo, with technology from Local Express. ECONO will utilize the tech upgrade to provide its shoppers with exceptional service. The Local Express platform includes a “drop and play” marketing content management module that can facilitate retailers’ ability to quickly incorporate retail media marketing into ecommerce platforms.

eCommerce Platforms 331

eCommerce Platforms eCommerce Operations Technology 331

Groove

JUNE 13, 2022

Strobels Supply Inc. is an Industrial Supply Distribution and Liquid Paint Application company that was established in 1940 as a family-run business. Strobels partnered with Groove Commerce originally for a website redesign and later transitioned into paid media management. Our goal was to find solutions to increase revenue with a modest Google ads paid media budget.

Supplies 195

Supplies PPC Improvements Information 195

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

JUNE 13, 2022

As technology executives embark on their journey in development and delivery modernization, they should have a comprehensive understanding of challenges, trends, and critical decisions in the industry.

Technology 363

Technology Operations 363

BigCommerce

JUNE 16, 2022

Needless to say, ecommerce is an industry of endless change.

eCommerce 419

eCommerce Mobile BigCommerce 419

Retail TouchPoints

JUNE 17, 2022

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push the boundaries of the burgeoning realm of “TV commerce” by allowing customers to shop and buy products from ads on the Roku streaming service, with Walmart serving as the exclusive retailer for the transactions. Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV.

Payments 320

Payments Payment Services Subscription eCommerce 320

My Wife Quit Her Job

JUNE 13, 2022

In this episode, I have my friend Cody Iverson on the show. Cody is the founder of Viscap Media, an ad creative agency that works with influencers to create high converting ads. If you have been having problems with your Facebook Ads, it’s likely because you are using poor quality creatives. In this episode, Cody outlines his exact system for scaling eCommerce brands and the templates he uses to create effective ads.

eCommerce 213

eCommerce Marketing 213

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

JUNE 14, 2022

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

Customer 359

Customer Customer Loyalty Customer Experience B2B 359

BigCommerce

JUNE 15, 2022

Summertime is here, and what better way to kick off the season than by celebrating the great outdoors?

Outdoor 294

Outdoor BigCommerce Retail Events 294

Retail TouchPoints

JUNE 16, 2022

Internet of Things (IoT) technology and devices have been changing the nature of user experience for some time, as consumers gradually adopt mobile app-controlled technology like smart lighting, connected thermostats, home security systems and doorbell alerts. We expect to see that trend accelerate through 2022 and perhaps even pick up more speed in the latter half of 2023, in ways that give consumers and business users more options for connected experiences that continue to narrow the gap betwe

Mobile 312

Mobile Vend Customer Experience Technology 312

Ecommerce Platforms

JUNE 15, 2022

Product returns are often a nightmare for ecommerce merchants. They represent a potentially dissatisfied customer, additional costs, and a loss of revenue that you had already presumed in your pocket. On top of this, they're often a hassle as presenting a smooth returns and refund procedure is usually far from easy. However, it’s impossible to opt out of returns.

Merchant Services 192

Merchant Services Shipping Costs Shopify Shipping 192

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JUNE 13, 2022

We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.

B2C 363

B2C Customer Experience Management Customer 363

My Wife Quit Her Job

JUNE 12, 2022

Order confirmation emails are often taken for granted by most ecommerce companies. But did you know that the average open rate for an order confirmation email is 60%? In fact, your order confirmation emails are the most viewed emails that you will ever send! If you include products and promotions within your order confirmation emails, you’ll find that your order confirmation emails will out perform your regular email broadcasts by over 8x!

eCommerce 156

eCommerce Customer Marketing 156

Retail TouchPoints

JUNE 15, 2022

Microsoft it is reportedly testing out a new retail marketplace in the U.S. on its Bing search engine, according to multiple news outlets. Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase.

Merchant Services 306

Merchant Services Payment Services eCommerce Shopify 306

Wiser

JUNE 14, 2022

Once products leave the manufacturer and make their way out into the world, it becomes a lot more difficult for brands to keep track of exactly how those products are being handled. No matter how many planograms you create, or ground-breaking display ideas you have, your products can’t succeed without compliance from retailers at the store level.

Management 147

Management Information Improvements Retail 147

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JUNE 17, 2022

I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers. All brands need a DTC digital strategy, which […].

Channel 195

Channel Consumer Retail Customer 195

Salsify

JUNE 14, 2022

Typically speaking, in nearly every context, keeping one’s head attached is seen as a smart move. And losing it? Well. That’s almost never good.

eCommerce 147

eCommerce 147

Retail TouchPoints

JUNE 17, 2022

The whole idea of aggregation was essentially born five years ago when the ecommerce industry recognized that digitizing the private equity playbook made a lot of sense. A focus on how to maximize digital real estate within Amazon was created — targeting digitally native brands and Amazon listings to build arguably one of the fastest growing companies in tech history.

Payment Services 305

Payment Services Payments Operations Workshop 305

Ecommerce Platforms

JUNE 16, 2022

Shopify dropshippers were thrown off guard when Shopify announced it would close the popular dropshipping app in June 2022. Shopify also recommended that all former Oberlo users transfer their products and orders to their new, official dropshipping partner , DSers. So, that begs the question, what are the differences between DSers vs Oberlo? Can you still find and import products from AliExpress?

Merchant Services 104

Merchant Services Shipping Costs Shopify Order Fulfillment 104

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

JUNE 16, 2022

By virtue of ever-increasing spending by enterprise customers, the cloud hyperscalers have been elevated to strategic partners of the first rank. This has forced many changes for enterprises and their global systems integrator (GSI) partners. Hyperscalers not only have earned a seat at the table but have gained significant influence on the behavior of their […].

Customer 195

Customer Operations 195

Digital Doughnut

JUNE 14, 2022

The doors of opportunity for anyone who is eager to improve business performance with digital marketing have been flung wide open. This is a great time because even if you’ve always wanted your foot in those lush baby steps but might not have had a chance before now - there's an entire industry eager and waiting just on tiptoes behind their shiny new frontiers!

Marketing 127

Marketing Improvements Social Media Search Marketing 127

Retail TouchPoints

JUNE 14, 2022

Luxury platform FARFETCH will accept cryptocurrency payments for all purchases on the FARFETCH Marketplace, with plans to expand to FARFETCH Private Clients in the coming months and to all customers in the U.S., UK and Europe by late 2022. FARFETCH conducted a successful cryptocurrency test at its Browns retail locations and select Off-White flagships in March 2022 using the global cryptocurrency platform Lunu , which provides both POS terminals for in-store transactions and an online widget.

Payment Services 305

Payment Services Cryptocurrencies Other POS 305

RetailDive

JUNE 17, 2022

The former J.C. Penney CEO has built out a fleet of mobile stores to bring the shopping experience to homes. Its losses are mounting, though, and cash is running out.

Technology 125

Technology Mobile Retail 125

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer