Sat.Jun 20, 2020 - Fri.Jun 26, 2020

Why Ecommerce Brands Need Customer Lifecycle Automation


This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role.

How Customer Feedback Can Improve Your Ecommerce Business


Do you know what the last customer who bought something from your ecommerce store thought about the product they received? … Ecommerce Marketing customer retention

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The Value of Owning Your Channels


With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service.

Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester eCommerce

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

310: How To Make Money When You Have No Money With Steve Chou

My Wife Quit Her Job

In this episode, I will teach you how to make money with no money in a sustainable way that can eventually lead to a profitable online business. This tutorial will assume that you are starting from complete scratch with no audience, no connections and no prior business experience at all.

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More Trending

Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course


E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store.

PPC 203

The Pandemic Recession Demands a Digital Response

Forrester eCommerce

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal.

Sephora launches on Instagram checkout with over 80 brands


The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers

How ‘Buy Now, Pay Later’ is Transforming Online Shopping


If your business is online, a big chunk of your target audience is likely made up of Millennials. Now that… Payments ecommerce payments

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Shopify Capital Review 2020: Everything You Need to Know About Shopify Capital

Bogdan Rancea

Shopify is widely renowned as one of the most popular eCommerce store builders in the world. With this website-building service, you can create a lucrative presence online, complete with everything you need to generate amazing cash flow.

Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything

Forrester eCommerce

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon.

Barnes & Noble will shutter NYC bookstore, downsize headquarters


The bookseller, now under private ownership, says it will return to the Upper East Side in a smaller location, and is already looking for a new site


Critical Magento Security Vulnerabilities and the Implications of Magento 1 End of Life


In 2015, cybersecurity firm RiskIQ first began tracking card skimming attacks perpetrated by a “loose confederation of online credit card… Ecommerce Technology magento

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Wix Website Builder Review (June 2020) – Everything You Need to Know

Ecommerce Platforms

It’s 2020, and for a business idea to take flight, you need to establish yourself on the world wide web. So, you guessed it; a website is an absolute must-have. Luckily, you don't need any coding or web development experience these days to create a stunning website on your own.

Like Night And Day: Twitter’s And Apple’s Contrasting Moves On Accessibility This Week

Forrester eCommerce

Apple and Twitter have both been in the news over the past week because of the actions they’ve taken — or not taken — on accessibility, and the differences between the two are a study in contrasts. Twitter rolled out audio tweets, a feature it claims will “add a more human touch to the way […].

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More Kmart, Sears stores to close


The retailer's stores are quietly closing around the country, as it continues to shrink in an ever-more-difficult retail environment


How Performance Marketing for Customer Acquisition Works within Your Marketing Strategy


Reading Time: 5 minutes. Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. From discovery to purchase (and beyond), merchants have countless channels to track and nurture.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

The Future of Retail, Reimagined

Retail Touch

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its head. Get ready for the “new abnormal.”.

What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Forrester eCommerce

Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade.

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Nike plans up to 200 small-format stores, despite 38% revenue drop


The retailer swung to a $790 million loss in Q4, but executives remained focused on the future, announcing a new phase of its consumer direct strategy

What is Shop Pay and How does it Work? (June 2020)

Ecommerce Platforms

Looking for a payment solution that allows you to take credit card payments on Shopify and do something good for the environment? Shop Pay has you covered. The ultimate solution for Shopify customers, Shop Yay transforms your ecommerce strategy, while simultaneously making the world a better place.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Family opens flagship Spar forecourt store


A £200,000 redevelopment scheme has seen the creation of a flagship Spar forecourt store for a family-run Dorset business. The project was undertaken by Olly Andrews, owner of Maiden Newton Service Station, with Appleby Westward, the regional distribution company for Spar stores in the south west.

Apple WWDC 2020: The Powerful Combination of Context and Design

Forrester eCommerce

Apple continues to innovate experiences through design and the use of context to create highly intuitive experiences for consumers.

Story founder Rachel Shechtman to leave Macy's


Is the department store's reinvention over before it even began

FastSpring Release Notes: June 25, 2020


Check out the latest features and improvements for the FastSpring app! Invoice Refresh – We updated the look and feel of our invoices to provide a simple and modern buyer experience. Improvements include: More intuitive layout. New font styling. Clear “Pay Now” button on unpaid invoices.

How to Nurture and Engage Shoppers with SMS Marketing


A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing.

Forecasting In Uncertainty: Warning Signs Inside The SaaS Vendors’ Recent Earnings Reports

Forrester eCommerce

How much will software spending fall during the pandemic recession? The answer to that question has major implications for the US and global tech markets.

GNC files for bankruptcy, could close up to 1,200 stores


After years of distress, the supplement retailer entered Chapter 11 with a forked plan to either sell itself or turn ownership over to lenders


How Much Does It Cost to Use Google Shopping Actions?


Google Shopping Actions puts your listings a click away from Google’s main search page — but not without a price. So exactly how much does it cost to use Google Shopping Actions? Let’s dive in.