Sat.Nov 18, 2023 - Fri.Nov 24, 2023

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Will Custom GPTs Boost Ecommerce?

Practical eCommerce

OpenAI and Amazon Web Services now offer custom generative AI builders. We see benefits for merchants, potentially. The post Will Custom GPTs Boost Ecommerce? appeared first on Practical Ecommerce.

eCommerce 102
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How Retailers Can Cut Through the Noise This Holiday Season

SheerID

Attract holiday shoppers this season with live offers, gamification, and gated offers for exclusive consumer communities.

Retail 78
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4 Trends in Eyewear E-commerce That Will Likely Continue in 2024

365 Retail

With the advancement of technology, the convenience of online shopping, and the increasing global trends, it is no wonder that the e-commerce industry is thriving. According to the US International Trade Administration, the UK, in particular, ranks third globally with the largest e-commerce market. This year British consumers have spent a whooping £18.6 billion within two months, representing a 1.6% year-on-year growth as compared to the previous year.

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A Complete Guide to Mastering Keyword Research for Amazon Sellers

Algopix

In the dynamic and ever-evolving world of e-commerce, the strategic mastery of keyword research is not just a prerequisite for Amazon sellers; it’s the linchpin for unlocking enhanced product visibility, attracting potential customers, and ultimately propelling sales. This comprehensive guide aims not only to underscore the critical importance of keyword research for Amazon sellers but also to provide a thorough, step-by-step approach that will serve as a reliable compass in the vast ocean

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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TikTok Shop Partners with Royal Mail for ‘Click and Drop’ Service for Merchants

365 Retail

TikTok Shop has today announced a new partnership with Royal Mail to help merchants of all sizes improve their delivery experience and thrive on the platform. For the first time, merchants can integrate Royal Mail’s Click & Drop service with their TikTok Shop account, enabling them to arrange shipments and get orders delivered to customers quickly and efficiently.

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6 Ways a Retail Intelligence Platform Helps Retailers Win Black Friday

Dynamic Action

Summary Black Friday, the busiest shopping day of the year, demands meticulous planning. Retailers face the challenge of analyzing extensive data to devise successful strategies for this critical sales period. AI-powered retail intelligence platforms play a pivotal role in driving success on Black Friday by enabling data-driven decision-making, optimizing operations, and enhancing the overall customer shopping experience.

Retail 62

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Is Email Dead, Or Are We Just Bored With It?

Digital Doughnut

In today's digital era dominated by social media, instant messaging, and collaboration tools, one question looms large: Does email still have a role to play? Some argue that it's on life support, while others contend that it's not so much the death of email but rather a prevailing sense of indifference that's the issue.

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The Future Beckons: Key Considerations For Business Expansion In 2024

365 Retail

Amidst the ever-changing business landscape, 2024 is a pivotal juncture for companies contemplating expansion. Navigating the complexities of this dynamic environment demands a strategic approach and a keen understanding of the factors shaping the business terrain. This article delves into key considerations for business expansion in 2024, addressing global trends, technological advancements, consumer behaviour shifts, and more.

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Black Friday: Essential 2023 Insights for Online Brands & Retailers

Wiser

As 2023 wraps up, it’s time to turn our attention to the exciting opportunities that 2024 brings. One of the key calendar dates that looms for online brands and retailers is Black Friday. The day after Thanksgiving has traditionally marked the start of the holiday shopping season and continues to be a significant event for the retail industry.

Toys 123
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Your Data Culture Is DOA

Forrester eCommerce

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-yea

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A Picture is Worth a Thousand Words and Enhanced Conversions

Zmags

You’ve probably heard the age-old saying: “A picture is worth a thousand words”. But did you know this? Visual information makes up 90% of the data sent to your brain ( MIT ) and we process visuals 60,000 times faster than we do text ( University of Minnesota ).

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Product Title Optimization Tips (With Winning Examples) | Salsify

Salsify

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right information quickly, you could lose a potential customer's interest — maybe forever.

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VMware Customers: Brace For Impact

Forrester eCommerce

October 30, 2023 came and passed — the date that marked the end of Broadcom’s fiscal year and the promised close for its $61 billion VMware acquisition. In anticipation of that timing, VMware shareholders were given until October 23 to decide whether to accept Broadcom shares at $142.

Customer 411
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Australian Department Store Digitizes Merch Buying Experience

Retail TouchPoints

David Jones , the Australian premium department store, has digitized its merchandising and buying process as part of its broader Vision 2025+ strategy. The retailer, which is known for curating the most exclusive global and local brands, will use NuORDER Assortments by Lightspeed Commerce to empower buyers to digitally preview collections, develop assortment plans and complete orders in collaboration with brand partners, replacing manual, spreadsheet-based processes.

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Dick’s sales rise 3%, buoyed by strong back-to-school season

RetailDive

It could be a good indicator of holiday performance, but that season is “very distinct” from the summer sales event and involve a wider group of competitors.

Events 123
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fsBuilds: Offload Payment Processing to FastSpring While Still Using An Existing Application for Distributing Software (Video)

FastSpring

There are an infinite number of ways you can integrate FastSpring into your applications and systems in order to offload complexity and help drive success for your SaaS, software, video game, or digital product business. To help you understand exactly how FastSpring enables developers with specific types of builds, FastSpring has launched our new “fs Builds ” content series featuring developer-built content showing detailed steps, code examples, and advice on how each developer approached a spec

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NVIDIA Faces An Army Of Opponents That Might Include You

Forrester eCommerce

At Forrester, we are industry analysts, not financial analysts, but in our profession, we need to look at tech company finances as part of our vendor viability assessment. The company we’ll highlight today is NVIDIA. NVIDIA Is On A Roll NVIDIA is a great company led by the brilliant and charismatic CEO Jensen Huang.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 238
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Kohl’s CEO shifts focus back to stores: ‘The digital business is really what’s bringing us down’

RetailDive

The department store notched more declines in Q3. But store comps were stronger, thanks in part to its Sephora partnership, and margins grew.

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My Top Ecommerce Tools for 2024

Practical eCommerce

Any list of helpful ecommerce tools would be extensive. Here are five must-haves per our correspondent. The post My Top Ecommerce Tools for 2024 appeared first on Practical Ecommerce.

eCommerce 109
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Evolving B2B Marketing Mindsets

Forrester eCommerce

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. Let’s explore the ingrained mindsets that B2B marketing leaders must abandon to evolve and thrive.

B2B 365
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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When Customers Aren’t Holiday Shopping, They’ll be Streaming

Retail TouchPoints

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales, per the NRF , and this share can be even higher for some department stores and specialty retailers. Emarketer anticipates that holiday retail sales will grow 4.5% this year to surpass $1.3 trillion. The stakes have never been higher!

Customer 232
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What to expect this Black Friday, Cyber Monday

RetailDive

Retail sales and seasonal budgets this year are expected to rise, but consumers anticipate buying fewer gifts with less bang for their buck.

Gifts 133
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How Much Money Do You Actually Need to Start Your Amazon FBA Business

Algopix

In the ever-evolving landscape of e-commerce, entrepreneurs are increasingly drawn to the opportunities presented by Amazon FBA (Fulfillment by Amazon). As the e-commerce giant continues to dominate the market, many aspiring sellers wonder about the capital required to venture into the world of Amazon FBA successfully. This comprehensive guide aims to provide not just answers but an in-depth exploration of the nuanced costs associated with initiating and sustaining a thriving Amazon FBA business

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Holiday Magic Begins With Empowered Store Associates

Forrester eCommerce

As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

Retail 383
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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GoodwillFinds Adds Returns Capability to Better Compete with Other Resale Platforms

Retail TouchPoints

GoodwillFinds — the online ecommerce platform of the 120 -year-old nonprofit Goodwill — has teamed up with return assurance platform Seel to better “compete with other digital resale websites” by offering returns. GoodwillFinds customers can now purchase return assurance for any item, spanning every category on the site — from clothing and shoes to luxury and vintage items to electronics and housewares.

Other 232
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ISE 2024 is ‘Your Destination for Innovation’ in Pro AV and Systems Integration

365 Retail

Integrated Systems Europe (ISE) will return to Barcelona (30 January – 2 February 2024) as the most comprehensive exhibition for the pro AV and systems integration sectors and is set to raise the bar once again. Mike Blackman, Managing Director, Integrated Systems Events said, “Without a doubt, ISE is ‘Your Destination for Innovation’, and we will prove that this is not just a claim.

Workshop 109
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3 New Metrics for Today’s SEO

Practical eCommerce

Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too. The post 3 New Metrics for Today’s SEO appeared first on Practical Ecommerce.

SEO 105
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Have You Developed Your Journey-Centric Transformation Roadmap?

Forrester eCommerce

Use Forrester’s Assessment To Develop Your Journey-Centric Transformation Roadmap Journey centricity requires a change in operating model, moving six operational levers in concert, through three phases of transformation: activate, connect, and extend. It requires a clear plan to guide progress across levers, journey teams, and geographies.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio