Sat.Nov 18, 2023 - Fri.Nov 24, 2023

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Will Custom GPTs Boost Ecommerce?

Practical eCommerce

OpenAI and Amazon Web Services now offer custom generative AI builders. We see benefits for merchants, potentially. The post Will Custom GPTs Boost Ecommerce? appeared first on Practical Ecommerce.

eCommerce 102
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How Retailers Can Cut Through the Noise This Holiday Season

SheerID

Attract holiday shoppers this season with live offers, gamification, and gated offers for exclusive consumer communities.

Retail 78
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4 Trends in Eyewear E-commerce That Will Likely Continue in 2024

365 Retail

With the advancement of technology, the convenience of online shopping, and the increasing global trends, it is no wonder that the e-commerce industry is thriving. According to the US International Trade Administration, the UK, in particular, ranks third globally with the largest e-commerce market. This year British consumers have spent a whooping £18.6 billion within two months, representing a 1.6% year-on-year growth as compared to the previous year.

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A Complete Guide to Mastering Keyword Research for Amazon Sellers

Algopix

In the dynamic and ever-evolving world of e-commerce, the strategic mastery of keyword research is not just a prerequisite for Amazon sellers; it’s the linchpin for unlocking enhanced product visibility, attracting potential customers, and ultimately propelling sales. This comprehensive guide aims not only to underscore the critical importance of keyword research for Amazon sellers but also to provide a thorough, step-by-step approach that will serve as a reliable compass in the vast ocean

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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TikTok Shop Partners with Royal Mail for ‘Click and Drop’ Service for Merchants

365 Retail

TikTok Shop has today announced a new partnership with Royal Mail to help merchants of all sizes improve their delivery experience and thrive on the platform. For the first time, merchants can integrate Royal Mail’s Click & Drop service with their TikTok Shop account, enabling them to arrange shipments and get orders delivered to customers quickly and efficiently.

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6 Ways a Retail Intelligence Platform Helps Retailers Win Black Friday

Dynamic Action

Summary Black Friday, the busiest shopping day of the year, demands meticulous planning. Retailers face the challenge of analyzing extensive data to devise successful strategies for this critical sales period. AI-powered retail intelligence platforms play a pivotal role in driving success on Black Friday by enabling data-driven decision-making, optimizing operations, and enhancing the overall customer shopping experience.

Retail 62

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Is Email Dead, Or Are We Just Bored With It?

Digital Doughnut

In today's digital era dominated by social media, instant messaging, and collaboration tools, one question looms large: Does email still have a role to play? Some argue that it's on life support, while others contend that it's not so much the death of email but rather a prevailing sense of indifference that's the issue.

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The Future Beckons: Key Considerations For Business Expansion In 2024

365 Retail

Amidst the ever-changing business landscape, 2024 is a pivotal juncture for companies contemplating expansion. Navigating the complexities of this dynamic environment demands a strategic approach and a keen understanding of the factors shaping the business terrain. This article delves into key considerations for business expansion in 2024, addressing global trends, technological advancements, consumer behaviour shifts, and more.

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Black Friday: Essential 2023 Insights for Online Brands & Retailers

Wiser

As 2023 wraps up, it’s time to turn our attention to the exciting opportunities that 2024 brings. One of the key calendar dates that looms for online brands and retailers is Black Friday. The day after Thanksgiving has traditionally marked the start of the holiday shopping season and continues to be a significant event for the retail industry.

Toys 147
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VMware Customers: Brace For Impact

Forrester eCommerce

October 30, 2023 came and passed — the date that marked the end of Broadcom’s fiscal year and the promised close for its $61 billion VMware acquisition. In anticipation of that timing, VMware shareholders were given until October 23 to decide whether to accept Broadcom shares at $142.

Customer 441
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-yea

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A Picture is Worth a Thousand Words and Enhanced Conversions

Fastr

You’ve probably heard the age-old saying: “A picture is worth a thousand words”. But did you know this? Visual information makes up 90% of the data sent to your brain ( MIT ) and we process visuals 60,000 times faster than we do text ( University of Minnesota ).

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Product Title Optimization Tips (With Winning Examples) | Salsify

Salsify

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right information quickly, you could lose a potential customer's interest — maybe forever.

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Your Data Culture Is DOA

Forrester eCommerce

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Australian Department Store Digitizes Merch Buying Experience

Retail TouchPoints

David Jones , the Australian premium department store, has digitized its merchandising and buying process as part of its broader Vision 2025+ strategy. The retailer, which is known for curating the most exclusive global and local brands, will use NuORDER Assortments by Lightspeed Commerce to empower buyers to digitally preview collections, develop assortment plans and complete orders in collaboration with brand partners, replacing manual, spreadsheet-based processes.

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Kohl’s CEO shifts focus back to stores: ‘The digital business is really what’s bringing us down’

RetailDive

The department store notched more declines in Q3. But store comps were stronger, thanks in part to its Sephora partnership, and margins grew.

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fsBuilds: Offload Payment Processing to FastSpring While Still Using An Existing Application for Distributing Software (Video)

FastSpring

There are an infinite number of ways you can integrate FastSpring into your applications and systems in order to offload complexity and help drive success for your SaaS, software, video game, or digital product business. To help you understand exactly how FastSpring enables developers with specific types of builds, FastSpring has launched our new “fs Builds ” content series featuring developer-built content showing detailed steps, code examples, and advice on how each developer approached a spec

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Evolving B2B Marketing Mindsets

Forrester eCommerce

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. Let’s explore the ingrained mindsets that B2B marketing leaders must abandon to evolve and thrive.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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When Customers Aren’t Holiday Shopping, They’ll be Streaming

Retail TouchPoints

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales, per the NRF , and this share can be even higher for some department stores and specialty retailers. Emarketer anticipates that holiday retail sales will grow 4.5% this year to surpass $1.3 trillion. The stakes have never been higher!

Customer 275
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What to expect this Black Friday, Cyber Monday

RetailDive

Retail sales and seasonal budgets this year are expected to rise, but consumers anticipate buying fewer gifts with less bang for their buck.

Gifts 132
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ISE 2024 is ‘Your Destination for Innovation’ in Pro AV and Systems Integration

365 Retail

Integrated Systems Europe (ISE) will return to Barcelona (30 January – 2 February 2024) as the most comprehensive exhibition for the pro AV and systems integration sectors and is set to raise the bar once again. Mike Blackman, Managing Director, Integrated Systems Events said, “Without a doubt, ISE is ‘Your Destination for Innovation’, and we will prove that this is not just a claim.

Workshop 110
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Have You Developed Your Journey-Centric Transformation Roadmap?

Forrester eCommerce

Use Forrester’s Assessment To Develop Your Journey-Centric Transformation Roadmap Journey centricity requires a change in operating model, moving six operational levers in concert, through three phases of transformation: activate, connect, and extend. It requires a clear plan to guide progress across levers, journey teams, and geographies.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 264
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Dick’s sales rise 3%, buoyed by strong back-to-school season

RetailDive

It could be a good indicator of holiday performance, but that season is “very distinct” from the summer sales event and involve a wider group of competitors.

Events 118
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atria Watford Welcomes New Retailers

365 Retail

atria Watford, a prominent retail and leisure destination in the UK, managed by Global Mutual, has expanded its retail offerings with a series of new store openings. This development diversifies the shopping experience for visitors, with a range of new brands arriving at the centre. ProCook , a well-known kitchenware brand, has recently opened a new store in Atria Watford’s lower mall.

Leisure 109
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NVIDIA Faces An Army Of Opponents That Might Include You

Forrester eCommerce

At Forrester, we are industry analysts, not financial analysts, but in our profession, we need to look at tech company finances as part of our vendor viability assessment. The company we’ll highlight today is NVIDIA. NVIDIA Is On A Roll NVIDIA is a great company led by the brilliant and charismatic CEO Jensen Huang.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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GoodwillFinds Adds Returns Capability to Better Compete with Other Resale Platforms

Retail TouchPoints

GoodwillFinds — the online ecommerce platform of the 120 -year-old nonprofit Goodwill — has teamed up with return assurance platform Seel to better “compete with other digital resale websites” by offering returns. GoodwillFinds customers can now purchase return assurance for any item, spanning every category on the site — from clothing and shoes to luxury and vintage items to electronics and housewares.

Other 264
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My Top Ecommerce Tools for 2024

Practical eCommerce

Any list of helpful ecommerce tools would be extensive. Here are five must-haves per our correspondent. The post My Top Ecommerce Tools for 2024 appeared first on Practical Ecommerce.

eCommerce 110
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Re-imagine retail experiences with immersive augmented reality (AR)

365 Retail

Retailers and marketers are looking for ways to enhance consumer engagement, drive sales and foster longer-term brand loyalty. In crowded and competitive markets, marketing leaders need to find creative ways to make their products stand out while increasing buying propensity. Engaging with shoppers wherever they are with more dynamic, fun, and playful experiences is helping many businesses do just that.

eCommerce 110
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Forrester’s 2023 US Federal CX Index™ Reveals Uneven CX

Forrester eCommerce

(written with Daniel Portillo, senior research associate at Forrester) First, the good news: US federal customer experience (CX) remains steady amid an unprecedented two-year decline in average CX quality in the US private sector (link for Forrester client access only).

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.