Sat.Sep 03, 2022 - Fri.Sep 09, 2022

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Important eCommerce metrics to check in 2022 and beyond

Omniconvert

Discover top eCommerce metrics and KPIs that reveal the health of your business, help you predict your growth, and serve as a mirror for your management style. The post Important eCommerce metrics to check in 2022 and beyond appeared first on Omniconvert Ecommerce Growth Blog.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. Your 2022 holiday ecommerce strategy will need to take this into account. Some quick tips: Expect customers to start shopping earlier than ever (again) this year.

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What Is Google Maps Pack: Increase Your Business’s Ranking

Korona

Everyone wants to be on the first search engine return page (SERP). Whether you are running a publication, a service, a restaurant, or a retail and brick and mortar shop, having your business pop up on Google searches puts you in a position to generate more traffic and increase sales. . The main point of local SEO is to generate traffic to your local brick and mortar businesses.

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Remarketing Audiences: Google Ads Vs Google Analytics

Store Growers

Last Updated on September 9, 2022. When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook. Other times it’s the method, like static vs dynamic remarketing. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics.

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Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

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Agile and Low-Code: Rocket Fuel for Digital Transformations

Forrester eCommerce

A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. There are many new practices and technologies that can help organizations innovate and deal with constant change.

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BIGTeam Spotlight: How Cetiera Carmona is Creating a BIG Impact in Ecommerce and Beyond

BigCommerce

Cetiera Carmona is the Manager of Customer Growth (also known as Customer Marketing) at BigCommerce.

More Trending

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1Password Review: Everything You Need to Know About This Password Management Software

Ecommerce Platforms

Password security is a major talking topic for both individuals and businesses. As more and more of our daily lives become digitized, the amount of sensitive information to be found online also increases. Although passwords are supposed to protect us from hackers, it's challenging to manage and remember all our login details for all our online accounts.

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Meta’s Short-Form Video Strategy Isn’t Reeling In Market Share

Forrester eCommerce

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

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Getting Cozy with Pipermoon Blankets

BigCommerce

For many small businesses, selling a product isn’t simply about making a profit, but rather fulfilling a greater mission.

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421: How Authors Make Millions In The Book Business With Mike Michalowicz

My Wife Quit Her Job

Today I have one of my favorite authors on the show, Mike Michalowicz. If you don’t know who Mike is, he’s the author of the hit bestseller, Profit First, which has become the de facto manual for running a profitable small business. He’s also published other bestsellers like The Toilet Paper Entrepreneur, Clock Work, Get Different and The Pumpkin Plan.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Best Free and Cheap Subscription Billing Software

Ecommerce Platforms

If you’re looking for free and cheap subscription billing software, you’re in the right place. While there are countless tools today’s business leaders need to run their companies successfully, few are more important than the right billing software. Subscription billing software supports companies in automatically collecting payments from customers, often based on a monthly subscription or package.

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CCPA Penalties Are Here: Sephora Hit With $1.2 Million Fine

Forrester eCommerce

French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline. The $1.2 million penalty is part of a […].

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How The Beer Bat Hit an Ecommerce Grand Slam with BigCommerce

BigCommerce

From striking out on their first business pitch to selling out their first launch night, The Beer Bat knows what…

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Elastic Path Recognized as a Visionary in Gartner Magic Quadrant for Achievements in Product Merchandising, Customer Success Support, and Modular Pricing

GetElastic

Elastic Path has been recognized as a Visionary in Gartner 2022 Magic Quadrant for Digital Commerce. You can read the full report here. Despite the Magic Quadrant report being a lagging indicator of the current state of the market, it offers a glimpse into the future of the enterprise commerce market. With our identified strengths in Product Merchandising and supporting a Composable Commerce approach leading to a Visionary placement, we are thrilled that our vision for the market's future has be

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is the Future of Social Media Marketing?

Digital Doughnut

As time goes on, it is clear that social media is evolving rapidly. By utilizing virtual reality video chat and other technologies, Facebook was able to dominate nearly all other social media platforms. Therefore, it's possible that social media may undergo significant changes in the years to come.

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The B2B Content Guide: Tech Buyers Need Relevant Vendor Content Pre- And Post-Sales

Forrester eCommerce

Keeping up with buyer needs and content creation has been increasingly challenging for many marketers and sales organizations. Our research tells us that creating B2B content to serve changing tech buyers throughout their purchase journeys is a top challenge for marketers.[1] This challenge also impacts sales teams that struggle to connect offerings to buyer needs […].

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Make it Big Podcast: How to Approach Global Expansion with Digital River and AmericanEagle.com

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events

Retail TouchPoints

Blackstock & Weber for Bloomingdale’s 150th. Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary. A 150th Anniversary Collection of exclusive limited-edition merchandise launched on Sept. 8, the day before New York Fashion Week kicks off.

Events 136
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The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

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Amazon Best Practices for Optimizing Product Detail Pages | Salsify

Salsify

Any ecommerce marketer worth their salt knows that an eye-catching, intuitive, and informative product detail page (PDP) is a surefire way to effectively frame a brand’s offerings for customers. Thankfully, Amazon offers a variety of tools to help your brand develop these types of enhanced shopping experiences on its platform.

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Emerging Technology: Sustainability’s Friend Or Foe?

Forrester eCommerce

Business and technology leaders are increasingly concerned with reducing their firms’ impact on this planet’s finite resources. Rising energy prices here in Europe help make a sometimes-abstract topic real, local, and immediate. While technologies such as automation, blockchain, and the internet of things feature in many sustainability initiatives, they also bring their own environmental impact. […].

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Best Appointment Scheduling Apps for 2022

Ecommerce Platforms

Long gone are the days of pen and paper scheduling for businesses—but also emails, phone calls, and Excel spreadsheets. Efficient businesses utilize some of the best appointment scheduling apps for booking clients through an online interface, managing appointments, and even getting paid. Whether you run a local yoga studio or handle client meetings as a realtor or lawyer, you’re bound to save money, time, and your overall sanity by working with one of the best appointment booking apps.

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Meijer to Launch New Grocery Store Concept in Early 2023

Retail TouchPoints

Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Meijer will introduce a new brick-and-mortar concept with the launch of Meijer Grocery in early 2023. This grocery store model is the Midwest retailer’s first expansion into additional categories since the 2018 introduction of its neighborhood market small concept, Bridge Street Market, in

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Automation, Personalization, and Tracking for eCommerce: How To Make Them Work

Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.

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Native Curated Packages: Driving relevance and engagement for advertisers

Liveintent

Investment in native advertising is booming. In fact, native display ad spend is projected to reach $98.59 billion in 2023. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. If you’re looking to capitalize on native’s benefits, offerings like LiveIntent’s Native Curated Packages might be the way to go.

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Forr The Planet: Sustainability Interview Series — Amazon Web Services

Forrester eCommerce

Photo copyright Abhinav Sunil Measuring cloud sustainability is increasingly a priority for customers. Optimizing cloud strategies can be an important enabler of overall carbon footprint reduction strategies of organizations across industries. I spoke with Christopher Wellise, Director of Sustainability and Carbon at AWS on the primary carbon reduction levers from being on the public cloud […].

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How To Get Started With Google Ads (And How To Get Good at it)

Store Growers

Last Updated on September 5, 2022. The first time I logged into Google Ads, I barely knew what I was doing. The software company I was an intern for at the time asked me to set up a small display ad. Sounds pretty easy, right? Well, it wasn’t. The budget for this campaign was $250, and until that time, the company had never spent anything on advertising, so I felt the pressure.

eCommerce 103
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Survey: Consumers Want Easy Access to Apparel Sustainability Info

Retail TouchPoints

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. However, the industry needs to make relevant information (such as how to recycle a garment at the end of its lifecycle) easy for shoppers to access as they’re making their purchase decisions, whether they’re in-store or online.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Is Price Matching the Right Strategy for You?

Wiser

What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. This is backed up by Wiser’s network of smartphone-enabled shoppers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices.

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API Governance Shouldn’t Be A Four-Letter Word

Forrester eCommerce

While doing interviews for my report, Centralized API Governance Considered Harmful, one interviewee was surprised that I wanted to discuss governance because many of their clients view it as a curse. I’ve had clients ask for presentations but been warned not to utter the words “API governance.” I’ve heard some say that, yes, they do […].

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4 Pop-Up Advertising Best Practices for Ecommerce Conversions

Digital Doughnut

In an effort to increase conversions, websites often use pop-ups with reckless abandon, which is what gives them such a bad reputation. However, pop-up marketing can improve the experience of your onsite customers when used strategically.

eCommerce 116
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Reebok lines up new CEO to lead post-Adidas strategy

RetailDive

Todd Krinsky has worked at the brand for 30 years and replaces Matt O’Toole, who will become executive vice chairman of parent company Authentic Brands.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.