Sat.Sep 03, 2022 - Fri.Sep 09, 2022

Important eCommerce metrics to check in 2022 and beyond

Omniconvert

Discover top eCommerce metrics and KPIs that reveal the health of your business, help you predict your growth, and serve as a mirror for your management style. The post Important eCommerce metrics to check in 2022 and beyond appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78

5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic.

PPC 78
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Local SEO Keyword Research (Step-by-Step Guide)

Neil Patel

Have you heard the line ‘ if you build it, they will come’? In case you don’t know, it’s from the late 80s Kevin Costner movie ‘Field of Dreams.’. It’s an inspiring quote, but when local business owners set up their websites, it doesn’t really hold true.

SEO 77

What Is Google Maps Pack: Increase Your Business’s Ranking

Korona

Everyone wants to be on the first search engine return page (SERP). Whether you are running a publication, a service, a restaurant, or a retail and brick and mortar shop, having your business pop up on Google searches puts you in a position to generate more traffic and increase sales. .

SEO 52

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Remarketing Audiences: Google Ads Vs Google Analytics

Store Growers

Last Updated on September 9, 2022. When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook.

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1Password Review: Everything You Need to Know About This Password Management Software

Ecommerce Platforms

Password security is a major talking topic for both individuals and businesses. As more and more of our daily lives become digitized, the amount of sensitive information to be found online also increases.

What Is Amazon Renewed And How The Program Works

My Wife Quit Her Job

As a buyer, the Amazon Renewed program is a great way to find incredible deals on merchandise online. As a seller, the Amazon Renewed program is a great way to make some serious money from home selling refurbished merchandise.

Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events

Retail TouchPoints

Blackstock & Weber for Bloomingdale’s 150th. Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary.

Events 113

Getting Cozy with Pipermoon Blankets

BigCommerce

For many small businesses, selling a product isn’t simply about making a profit, but rather fulfilling a greater mission. For… Customer Stories Ecommerce For the Love of Small Business Pipermoon Pipermoon Blankets SB small business

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

The Best Free and Cheap Subscription Billing Software

Ecommerce Platforms

If you’re looking for free and cheap subscription billing software, you’re in the right place. While there are countless tools today’s business leaders need to run their companies successfully, few are more important than the right billing software.

421: How Authors Make Millions In The Book Business With Mike Michalowicz

My Wife Quit Her Job

Today I have one of my favorite authors on the show, Mike Michalowicz. If you don’t know who Mike is, he’s the author of the hit bestseller, Profit First, which has become the de facto manual for running a profitable small business.

Books 201

Survey: Consumers Want Easy Access to Apparel Sustainability Info

Retail TouchPoints

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part.

How The Beer Bat Hit an Ecommerce Grand Slam with BigCommerce

BigCommerce

From striking out on their first business pitch to selling out their first launch night, The Beer Bat knows what… Customer Stories b2b b2b ecommerce b2c Baseball Beer Bat bigcommerce Ecommerce The Beer Bat

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Nike’s new material could ‘change the apparel industry,’ CEO says

Retail Dive

The brand's Forward material is created through a production process that uses less energy than traditional knits and wovens

Amazon Best Practices for Optimizing Product Detail Pages | Salsify

Salsify

Any ecommerce marketer worth their salt knows that an eye-catching, intuitive, and informative product detail page (PDP) is a surefire way to effectively frame a brand’s offerings for customers.

Best Appointment Scheduling Apps for 2022

Ecommerce Platforms

Long gone are the days of pen and paper scheduling for businesses—but also emails, phone calls, and Excel spreadsheets. Efficient businesses utilize some of the best appointment scheduling apps for booking clients through an online interface, managing appointments, and even getting paid.

Make it Big Podcast: How to Approach Global Expansion with Digital River and AmericanEagle.com

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. We’re talking about… Make It Big Podcast American Eagle Digital River ecommerce podcast Make It Big MIB MIB Podcast Podcast The Make It Big Podcast

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Qurate downgraded by S&P on demand, supply chain challenges

Retail Dive

The QVC owner is facing demand declines while prepping for a post-television era

Meijer to Launch New Grocery Store Concept in Early 2023

Retail TouchPoints

Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer. Rendering courtesy of Meijer.

Email marketing automation: Explanation, strategies, & tools (complete guide)

Omnisend

Reading Time: 14 minutes. Email marketing automation helps you send automated promotional messages to your subscribers. Because the process is automated, marketers save time they’d normally take to create and send new promotional emails every time.

How To Get Started With Google Ads (And How To Get Good at it)

Store Growers

Last Updated on September 5, 2022. The first time I logged into Google Ads, I barely knew what I was doing. The software company I was an intern for at the time asked me to set up a small display ad. Sounds pretty easy, right? Well, it wasn’t.

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

J.C. Penney releases skincare adviser experience, AR try-on

Retail Dive

The new features are part of a broader revamp of the department store’s beauty experience as it forges a new path in the category

Retail 104

The D2 Summit: Where Finance and Tech Leaders Can Tackle Web 3.0

Retail TouchPoints

Corporate executives are prioritizing digital transformation — even ahead of tackling market and economic instability and accelerating growth for their businesses, according to a new survey conducted by Decentralization Deciphered (D2), a subsidiary of Emerald Holding, Inc.

How to Use Humor in Your Sales Presentation - the More Laughs, the More You Sell

The Retail Doctor

Want to increase your sales? Try adding humor! Here are eight tips for incorporating humor into your retail store or in-person sales presentation. Presentation skills training sales techniques humor

Elastic Path Recognized as a Visionary in Gartner Magic Quadrant for Achievements in Product Merchandising, Customer Success Support, and Modular Pricing

GetElastic

Elastic Path has been recognized as a Visionary in Gartner 2022 Magic Quadrant for Digital Commerce. You can read the full report here.

Demo 118

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Reebok lines up new CEO to lead post-Adidas strategy

Retail Dive

Todd Krinsky has worked at the brand for 30 years and replaces Matt O’Toole, who will become executive vice chairman of parent company Authentic Brands

Retail 100

Retail Crime on the Rise: Expert Advice on How Retailers Can Protect Stores and Associates

Retail TouchPoints

Retail crime is on the rise, and it’s affecting companies of all sizes. The National Retail Federation (NRF) estimates that organized retail crime cost stores an average of $1 billion in sales in 2020, up more than 50% over the last five years.

Meta’s Short-Form Video Strategy Isn’t Reeling In Market Share

Forrester Digital Transformation

The company's TikTok alternative simply isn't winning, new Forrester data indicates. Age of the Customer B2C Marketing Customer Insights Emerging Media social media promoted