Sat.Jun 17, 2023 - Fri.Jun 23, 2023

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How to Create an Effective Promotions Strategy

Wiser

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. Every brand and retailer is coming out with new promotions all of the time.

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Dropshipping vs Wholesale: What’s the Difference?

Ecommerce Platforms

Dropshipping vs wholesale: How do you make the right choice for your growing business? How you source products for your ecommerce store makes a huge difference to your brand, your growth, and how profitable you’re likely to be. Both wholesale and dropshipping can offer excellent, convenient ways to fill your product portfolio. However, there are some major differences between the two, in terms of upfront cost, and even the overall effort of running your store.

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What Is Generative AI for Ecommerce? [DOWNLOAD] | Salsify

Salsify

When was the last time you went more than a day without hearing another news update about the world of artificial intelligence (AI)? AI is everywhere … and, whether you like it or not, it’s here to stay.

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Winning Back the Impulse Spending Mojo

Retail TouchPoints

Our recent study conducted with IHL, How Retailers Win Loyalty in an Omnichannel World , looks into the need for all retailers to take a firm hand in optimizing their inventory. But it’s physical retailers that have the most to lose by not doing so. The backdrop to this, as we’ve witnessed, is that there’s an ongoing inventory crisis, with too many retailers still carrying too much of the wrong merchandise.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Developer Experience Is A Key To Organizational Success

Forrester eCommerce

Software is the expression of the business, and the rapidly evolving technology landscape drives high demand for skilled developers. If your business is a software business — and today, every business is a software business — it’s essential to keep the developers of that software happy and productive.

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469: The Secret Art Of Instantly Connecting With ANYONE With Andrew Warner

My Wife Quit Her Job

Today I have my friend Andrew Warner on the show. Andrew is the founder and host of Mixergy, which is one of the OG interview based podcasts in the world. During the pandemic, he released a book called Stop Asking Questions: How to lead high Impact Interviews, which I read cover to cover. And I wanted to bring Andrew on the show today to talk about people skills because I know that my businesses didn’t start taking off until I started building relationships with other business owners.

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Chatbot-Powered Shopping: The Next Frontier of Generative AI

Retail TouchPoints

The world’s largest search companies — so far, Microsoft, Google and Baidu — are the pioneers of generative AI. However, one internet giant that has not yet entered the conversation is Amazon, which stands to benefit tremendously from generative AI-powered search. Amazon: the Ecommerce Gorilla Still Behind in Generative AI Why is generative AI crucial for Amazon?

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Is Your Marketing Campaign Impactful, Manageable, And Measurable?

Forrester eCommerce

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. A large part of the marketing organization’s budget is spent on campaigns each year, including generating demand, strengthening the brand, retaining customers, or enabling sales.

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470: Sneaky Copywriting Tricks Ecommerce Stores Use To Hook You – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, a special segment of the podcast where I publish solo episodes to teach you how to make money without sacrificing your lifestyle. If you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur, head on over to [link] and fill out the form to get over $690 in free bonuses. In today’s episode I discuss psychological mind games that you can use in your copy that can help you make more money with both your online store an

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The Complete Guide to Using HubSpot for SaaS Business

MakeWebBetter

Ready to unlock the potential of your SaaS venture? But before we get to that, think about having a powerful ally by your side—a toolkit that amplifies your lead generation efforts, streamlines customer relationship management, and provides valuable insights through advanced analytics. That's the power of HubSpot for SaaS! Bid farewell to complex processes.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Retail TouchPoints

Walmart is the first retailer to test out TalkShopLive ’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously across up to four different online destinations, including the TalkShopLive platform, their own website and Facebook. Walmart’s live show on June 20, 2023 — which featured the debut of The Pioneer Woman Ree Drummond’s new furniture line — was broadcast simultaneously on TalkShopLive, Walmart’s Facebook page, Walmart.com/live and The Pio

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Stories Are Key To Successful Innovation

Forrester eCommerce

Leadership storytelling helps executives at future fit organizations drive successful innovation throughout the innovation life cycle.

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Shopify vs Shoplazza: Which option is really best for today’s budding entrepreneurs? First, it’s worth noting there are a lot of similarities between the two platforms. Both Shoplazza and Shopify are comprehensive ecommerce solutions, designed to help would-be business owners get started in the digital world. They’re both SaaS options, which means there’s no technology to download and install.

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5 takeaways on digital innovation from top Walmart execs

RetailDive

The company’s CFO and head of investor relations outlined how supply chain automation, in-store technology and remodels are impacting labor, sales and consumer behavior.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Nike Launches Air Max-Themed Island in Fortnite

Retail TouchPoints

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support from Fortnite creator studio Beyond Creative. The virtual landmass is a visually immersive Air Max-themed universe within Fortnite. Nike’s vision of Airphoria is as a place for fans to engage with Air Max sneakers in an entirely new and captivating way.

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Generative AI Will Sprint Into Your Business Through Four Doors

Forrester eCommerce

Generative AI (gen AI) was born on November 30, 2022, with the release of ChatGPT, and it’s been moving 100 miles an hour ever since, drawing in 100 million people and counting.

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20 Best Shopify Dropshipping Store Examples for 2023

Ecommerce Platforms

Today, we’re looking at the best Shopify dropshipping store examples, for a behind the scenes insight into what you can accomplish with your own Shopify site and a dropshipping solution. After all, one Shopify is one of the most flexible and versatile builders on the market for companies investing in dropshipping. With a huge range of plugins to choose from, you’ll have no problem automating your website’s logistics and fulfilment processes.

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Amazon Go closures continue

RetailDive

The closing of a Seattle location marks its ninth so far this year as the company reevaluates its frictionless c-store brand.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Target’s New Last Mile Facility Adds Next-Day Delivery for 500,000 in Atlanta Market

Retail TouchPoints

Target has opened a Target Last Mile Delivery (TLMD) extension near its store in Smyrna, Ga. The new facility puts next-day delivery within reach of 500,000 additional customers for a total of more than 3 million in the Atlanta market. The facility already is delivering up to 1,500 packages per day, and Target plans to ramp up its capabilities further in the coming months.

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Considering Scaling Back Customer Obsession? Bad Move.

Forrester eCommerce

In tough times, businesses often cut the exact investments that they need in order to push through and come out ahead of competitors. The reflex to squirrel away cash under the corporate mattress contradicts what history has proven: Companies that continue to invest in innovation lead their markets better and for longer.

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Shopify vs Printify (2023): Building your Business

Ecommerce Platforms

Shopify vs Printify: Which solution should you invest in for your company? The decision can be difficult to make. After all, while both Shopify and Printify are tools designed to help would-be entrepreneurs build their own businesses, they both offer very different services. Shopify is a comprehensive ecommerce and website building platform, while Printify is a print-on-demand service, offering product creation and fulfillment support.

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Overstock wins Bed Bath & Beyond IP at auction with $21.5M bid

RetailDive

The bid gives Overstock ownership of Bed Bath & Beyond’s internet properties, social media, mobile platforms, business data, publicity rights and trademarks.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Amazon Comes Under Fire from FTC, U.S. Senate for Deceptive Membership Practices, Warehouse Safety

Retail TouchPoints

[Editor’s Note: This story was updated on June 22, 2023 at 3:00 pm to include Amazon’s response to Senator Sanders’ investigation.] The U.S. Federal Trade Commission (FTC) filed suit against Amazon for what it deems deceptive practices around its Prime membership program on the same day that Amazon announced the dates for its annual Prime Day member sales event.

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Get The Ball Rolling On Mainframe DevOps

Forrester eCommerce

Mainframes Aren’t Going Away Anytime Soon Given the rapid rise of cloud computing, one might mistakenly assume the mainframe is dead or dying but in fact, the majority of mainframe users say that are actually expanding its mainframe footprint. Why? Certain workloads – or more specifically scale of workload — can’t be easily addressed.

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The Best Free Ecommerce Platforms for 2023

Ecommerce Platforms

The best free ecommerce platforms may not be as feature rich as their premium alternatives, but they do offer a useful way for business leaders to get started with their online sales strategy. If you’re on a very limited budget, or just want to test out the features of an ecommerce solution choosing a free service could be an excellent idea. One point to consider, however, is that free solutions rarely stay free forever.

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Dollar General to open first Montana stores

RetailDive

The discount retailer said Tuesday it is building two locations in the state. Two more stores also appear on a Montana Department of Environmental Quality list of construction projects.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Starbucks to Open Sustainability and Innovation Lab in Costa Rica

Retail TouchPoints

Starbucks will develop a new sustainability learning and innovation lab at Hacienda Alsacia, the company’s global agronomy headquarters for R&D in Costa Rica. Beginning this fall, the lab will offer its first slate of educational programming to select Arizona State University (ASU) students and Starbucks employees; the physical lab is expected to open within the next three years.

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Starting The Conversation: Plan Right For Acute Care At Home Programs

Forrester eCommerce

With acute home care adoption slowly ticking up, challenges are building. Not the least of these: the model hinges on a coordinated delivery of a complex set of services and uncertain reimbursement under a current waiver that’s up for redetermination in 18 months. Here are three key things you should do now to plan for a successful acute care at home program.

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The Wix Free Trial (2023): Everything You Need to Know

Ecommerce Platforms

The Wix free trial is an excellent way to experiment with some of the incredible features and functionality of the Wix platform, without paying anything. Wix is one of the most popular website builders on the market today, not just because of its fantastic functionality, but also because it offers business owners and creators an opportunity to start building an online presence with minimal effort.

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First-Party Data for Seamless Shopping Experiences | Salsify

Salsify

Learn more about how to capture and leverage first-party data to drive digital shelf performance and deliver engaging shopping experiences for customers.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.