Kissmetrics
FEBRUARY 27, 2018
Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement. And now we’re making it even better. With our latest iteration, you can connect a Population to a Facebook Custom Audience for even greater targeting and tracking in Kissmetrics. Let’s see how it works.
Optimizely
MARCH 1, 2018
. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot , a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again.
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My Wife Quit Her Job
FEBRUARY 26, 2018
Most brand new entrepreneurs get hung up on the business formation process because they don’t understand what types of businesses are out there. Let’s face it, not everyone has an MBA. Not everyone is educated in the mechanics of starting a business. But the good news is that launching an online business is not rocket science. And the purpose of this guide is to lead you through all of the red tape that the government imposes on small businesses.
RTP blog
MARCH 2, 2018
By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. It’s top of mind as retailers look to capitalize on industry white space, remain competitive in overly saturated markets and see retention soar.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
FEBRUARY 24, 2018
Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content marketing has always been about standing out in the crowd by producing the best content. Now that there’s more (great) content than ever. how are you leveling up? — Hiten Shah (@hnshah) 2 January 2018.
Bootstrapping Ecommerce
FEBRUARY 27, 2018
In this article learn how to start an online store with just a couple hundred dollars (or less) because to start your own online business you don’t need to have loads of money, you just need to play your cards right. The post 4 Steps to Start an Online Store With a Tiny Budget appeared first on Bootstrapping Ecommerce.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RTP blog
FEBRUARY 28, 2018
The decline of American mall traffic, particularly in its anchor stores , has been perhaps the biggest indicator of changes in shopper preferences. When Morning Consult asked U.S. shoppers what features would make visiting shopping malls more enticing, most said cheaper retail prices ( 73% ); more and improved food options ( 58% ); and renovated movie theaters ( 51% ).
Kissmetrics
MARCH 1, 2018
Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a monthly, weekly, and even a daily basis. And it’s not like you can just quit AdWords either. Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords.
Fastr
FEBRUARY 27, 2018
As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because […]. The post Improve IT Efficiency Through New Technology appeared first on Zmags.
A Better Lemonade Stand
FEBRUARY 26, 2018
Scout is a tool that can help your business build better relationships with your customers, and in this Scout review we discuss in depth how Scout can help you increase your conversions. The post Scout Spotlight: Increase Conversions by Developing Strong Customer Relationships appeared first on A Better Lemonade Stand.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Profitero
FEBRUARY 27, 2018
Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero. In the report, Price Wars: Grocery, Household & Beauty , Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart’s and Amazon’s prices for grocery.
SellBrite
FEBRUARY 27, 2018
Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your product listing is your storefront. Like a window display attracting shoppers, your listing title and image on a search results page get buyers to click.
Store Growers
MARCH 1, 2018
I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. So why repeat something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.
Talkoot
FEBRUARY 28, 2018
We're highlighting three brands that are doing well by making the most of D2C strategies and concepts. 1. Glossier. By embracing simple ideas like being real and connecting with people, cosmetics brand Glossier has grown significantly in a short time. Glossier gets an immediate, personal connection with their consumers through existing social media platforms, and builds on that by using channels like Slack that help strengthen community input.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Sailthru
FEBRUARY 28, 2018
Sephora.com sells 239 different kinds of foundation. It may sound excessive at first, but there are a lot of factors to consider before you decide on any beauty product. Is your skin sensitive, dry or oily? Whether your ancestors are Norwegian or Nigerian could also going determine which products you use. Maybe 239 different kinds isn’t even enough.
OrderDynamics
FEBRUARY 28, 2018
Store Managers – Focus on Solutions NOT Apologies. Your customer is standing there, waiting for an answer. They saw the ad for the latest cross trainers, and want it in a size 7. But you are out of stock. As store managers, you immediately get into the apology phase. After all, your service training told you to show empathy, continue to be warm and optimistic, and suggest checking another store from your retail chain.
Bronto
FEBRUARY 27, 2018
Both strategies can help you make the most of your creative content and campaigns. Let's look at their differences and how they can help generate more revenue. The post Remailing vs. Recycling: Which Strategy Is Best? appeared first on Bronto Blog.
Store Growers
MARCH 1, 2018
I feel like I need to start by explaining why I’m writing this post. Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. So why do something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Klaviyo
FEBRUARY 28, 2018
This month, 68 college basketball teams entered basketball’s biggest competition — the NCAA tournament. Over 70M U.S. sports fans will tune in for a full month of madness, hoping their team will make it to the coveted final rounds! With basketball, every move presents an opportunity to win or lose. Similarly, every email campaign presents an opportunity for marketers to get noticed by prospective customers and generate revenue.
SellBrite
FEBRUARY 24, 2018
In the year 2000, Kevin Ward and Renice Jones weren’t yet living in the sleepy Florida beach town that they would one day call home. They weren’t yet stewing over whether to rent or buy the 10,000 ft of warehouse space they needed to fulfill a growing demand for the fair trade handicraft products they were selling online. They hadn’t yet formed the ecommerce business that would one day produce millions of dollars in sales each year.
ecomdash
MARCH 1, 2018
There are countless order fulfillment options available. Finding one that is cost-effective and suitable for your business isn't an easy feat. Check out this in-depth guide to determine how much outsourcing fulfillment can cost for your business. Read more. The post How Much Does Outsourcing Fulfillment Cost? appeared first on ecomdash.
Salsify
MARCH 1, 2018
It’s easy to feel like digital upstarts and Amazon private label products are actively devouring any chance traditional brands have at maintaining their market share. That’s because in many cases, category after category, brands that have depended on mass media advertising or endcaps in physical stores are losing ground. The only way to survive is adopt the tactics of your competition and take control of your product page through product experience management.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
FastSpring
FEBRUARY 26, 2018
You did it! You designed the perfect digital software, built a beautiful website, and have plans for marketing your new business. You even set up your social media profiles to build a loyal following. You’re ready to take the digital world by storm.
Whisbi
MARCH 2, 2018
February 27, Barcelona MWC 2018 - The GSMA announced Whisbi as the winner of Best Mobile Innovation for Commerce award at the GSMA Global Mobile Awards 2018 yesterday morning, presented at the Innovation city at Mobile World Congress.
ecomdash
FEBRUARY 27, 2018
The ecommerce trends for 2018 are bigger than ever, with new technology like voice search capability and machine-learning. Stay up-to-date by reading our list now! Read more. The post Ecommerce Trends 2018: 5 Actionable Tips You Can Apply Right Now appeared first on ecomdash.
Salsify
FEBRUARY 27, 2018
Just as consumers are always finding new ways to research and discover products, brands should be finding new ways to be discovered. This will likely mean abandoning some elements of past marketing strategies, and picking up more contemporary ones in line with consumers’ demands for ease and convenience.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
eCommerce Training Academy
FEBRUARY 25, 2018
Guess what? Email remains one of the most valuable digital marketing channels for online stores of all sizes. If you want to build a successful email marketing program, you’ll need: An engaged & growing email list. Create beautiful email designs. Craft powerful subject lines that get emails opened. Create valuable email content that gets people to click.
ROI Revolution
MARCH 1, 2018
From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Over the past several months, we’ve compiled the top trends and recommendations that brands and retailers like you can leverage to get a leg up on the competition in 2018 and beyond.
TradeGecko
FEBRUARY 28, 2018
On Tuesday 27th February, 2018, TradeGecko teamed up The Cut and Bonfire to host the 1st Shopify Meetup in Perth. Special guests and industry experts presented on the key eCommerce trends and shared insights into what businesses can focus on in 2018 to accelerate growth.
Salsify
MARCH 2, 2018
It's official – P&G did indeed drastically restructure their digital advertising in 2017, to the tune of $200 million. To be clear, what P&G did was dramatically reduce what could be considered "traditional digital advertising spend" – via ad networks and associated agency fees. The company only moderately reduced its overall ad spending, going from $7.2 billion in ad spend the prior fiscal year, to $7.1 billion.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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