Sat.Aug 19, 2023 - Fri.Aug 25, 2023

article thumbnail

10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. The realm of personalization is evolving at a rapid pace, empowering brands to deliver tailored experiences that drive engagement and boost conversions.

eCommerce 138
article thumbnail

How to Increase Website Speed: An eCommerce Guide

Groove

With countless studies having emphasized website speed’s impact on various aspects of user experience and business metrics, it's time we delve into how to optimize your site for speed and ensure a successful online presence. At Groove Commerce, we provide expert insights into enhancing your eCommerce experience on platforms like BigCommerce and Shopify.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose a UX Optimization Strategy That Drives More Revenue

ROI Revolution

How much of your ad budget are you throwing away because you don’t have the right user experience (UX) optimization strategy in place to drive conversions? Many brands toss money down the drain because their websites provide disappointing user experiences, causing customers to bounce. We get it – we’ve seen it happen with brands across the ecommerce spectrum.

article thumbnail

The first step in mastering your cross-retailer eCommerce strategy

Profitero

The phrase "control the controllables" has gained popularity amid economic uncertainty. This mantra holds true for brands as they approach their cross-retailer eCommerce strategy. With today’s new digitally influenced shoppers, brands must take control to optimize their presence throughout retailer-owned eCommerce touchpoints. Why? Because consumers have become reliant on retailer websites for confidence, social validation, and certainty.

article thumbnail

Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

article thumbnail

The INFORM Act Curbs Online Fraud, Poses Business and Tech Challenges

Retail TouchPoints

The INFORM (Integrity, Notification, and Fairness in Online Retail Marketplaces) Consumers Act, which went into effect in late June 2023, marks a significant step forward in curbing online fraud by third-party sellers and organized theft from retail stores. Its primary purpose is to protect consumers by stifling sales of counterfeit, stolen and harmful products on online platforms — from ecommerce stores like Amazon, Etsy and auction sites to the many smaller marketplaces that may operate more l

article thumbnail

How To Complete an Ecommerce Competitive Analysis | Salsify

Salsify

Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers crop up every day, and according to Shopify , one in every five retail sales will be made online by the end of 2023.

More Trending

article thumbnail

10 Ways to Promote Your Next New Product

Wiser

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can aid in successfully showcasing your innovation to the world, creating a buzz, and ultimately increasing your revenue.

article thumbnail

Boosting Average Order Value (AOV): Why Shoppers Pay More | Salsify

Salsify

Learn how to boost average order value (AOV) by understanding the reasons why shoppers will spend and pay more.

115
115
article thumbnail

Ecommerce Website: The Ultimate Solution for the Success of Your Online Business

Ecommerce Guru

In the present computerized age, the scene of business has gone through a stupendous shift. The ascent of the web […] The post Ecommerce Website: The Ultimate Solution for the Success of Your Online Business appeared first on Ecommerce Guru.

article thumbnail

Black Hat USA 2023: Insights From Our Short Vegas Residency

Forrester eCommerce

Black Hat USA 2023: Insights From Our Short Vegas Residency Black Hat has gone from being RSAC’s smaller tech and practitioner-focused cousin to being a commercial showcase for cybersecurity vendors.

Customer 352
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

486: Easy 5 Step Guide To Starting A Dropshipping Business (The Legitimate Way) – Family First Friday

My Wife Quit Her Job

In this Family First Friday Episode, I show you the right way to start a dropshipping online store step by step. I’ll unpack the essentials of dropshipping, help you identify a profitable niche, and guide you to select reliable suppliers. You’ll also learn how to set up a compelling online store and make your first sales. What You’ll Learn How Dropshipping Works The Easiest Way To Find A Legit Dropship Supplier Types Of Dropshipping Businesses That You Should Avoid At All Costs

271
271
article thumbnail

Selecting the Ideal FBA Prep Service for Amazon Sellers: The Top 15 of 2023

Algopix

Selling on Amazon through the Fulfilled by Amazon (FBA) program can be incredibly lucrative. With access to Amazon’s vast customer base and efficient fulfillment services, it’s no wonder that many entrepreneurs are diving into the world of e-commerce. However, successfully navigating the complexities of the FBA program requires careful planning and preparation.

article thumbnail

The Future Of Retail: Exploring AI-Driven Process Automation

RetailMinded

In recent years, the retail industry has experienced a sea of transformation. As businesses continually evolve to meet customer expectations, they rely on technology to stay afloat. Whether it’s to ensure timely delivery of products or create a more personalized shopping experience, technology’s role is undeniable. Especially now, with Artificial Intelligence (AI) moving from experimental stages to active implementation in various industries, retailers are on the cusp of a revolution

Retail 97
article thumbnail

Vector Database: The Key To Unlocking The Power of Generative AI

Forrester eCommerce

In the age of GenAI, vector databases are becoming increasingly important. They provide a critical capability for storing and retrieving high-dimensional vector representations, essential for supporting LLMs. Unlike traditional databases that are optimized for exact matches, vector databases are designed to support similarity searches.

349
349
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

485: Copy-Proof Your Products! How To Prevent Evil Sellers From Stealing Your IP With Steve Weigler

My Wife Quit Her Job

Today, I’m thrilled to have my friend Steve Weigler back on the show. Steve is the owner of Emerge Counsel, where he helps e-commerce entrepreneurs protect their intellectual property. Last time when Steve was on, the Chinese copycat problem on Amazon was out of control. In this episode, Steve reveals a pretty cool strategy for taking down the pirates.

eCommerce 220
article thumbnail

Effective Email Marketing Campaigns for Ecommerce Success

Ecommerce Guru

In the speedy universe of computerized trade, where rivalry is wild and client abilities to focus are short, organizations need […] The post Effective Email Marketing Campaigns for Ecommerce Success appeared first on Ecommerce Guru.

article thumbnail

The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 94
article thumbnail

Seize The Opportunity: The Security & Risk Enterprise Leadership Award 2023

Forrester eCommerce

Last month, Forrester announced its inaugural Security & Risk Enterprise Leadership Award. As former CISOs, my Forrester colleague Brian Wrozek and I are sharing our thoughts about why you should apply. There are tangible benefits to you, your team, your organization, and the greater security community.

article thumbnail

The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

article thumbnail

[Webinar] Increasing Your Share of Shelf with Suggestive Selling

Wiser

At Wiser Solutions, we understand that increasing your share of shelf is a top priority for any business. It’s about more than just having your products available; it’s about making them the go-to choice for consumers. That’s where suggestive selling comes in. This powerful strategy can be the difference between a product that merely exists on a shelf and one that flies off it.

Webinar 78
article thumbnail

10 Promotional SMS examples [+case studies]

Omnisend

Reading Time: 7 minutes Many marketers believe that promotional messages are seen as digital nuisances by users. They think it clutters the recipient’s mobile devices in a crowded space. The truth is, that strategically crafted SMS messages hold potential. In fact, 66% of consumers prefer promotional SMS to emails. When precisely targeted, they become powerful tools for engagement.

article thumbnail

The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

Mannequins have played a starring role on the store floor for centuries. But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the brick-and-mortar experience — largely because they do not fully or accurately reflect the needs of today’s in-store consumers. That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience.

Apparel 95
article thumbnail

Heed The Warnings And Get Climate Risk On Your Risk Register

Forrester eCommerce

On August 14, 2023, a Montana state court found that Montana violated the plaintiffs’ constitutional right to a “clean and healthful environment” by promoting the use of fossil fuels without factoring for the effects of greenhouse gas emissions (GHE). It sets legal precedent for similar cases already filed in other states.

Other 329
article thumbnail

Automation, Personalization, and Tracking for eCommerce: How To Make Them Work

Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.

article thumbnail

Dick’s cuts jobs as theft takes a bite out of profit

RetailDive

The athletics retailer rolled out a business optimization plan to streamline its cost structure, while executives called theft an “increasingly serious issue.

Retail 95
article thumbnail

SMS analytics success: Which metrics to track for higher ROI

Omnisend

Reading Time: 7 minutes Many marketers believe that SMS analytics guarantees actionable insights. While raw data can help build a marketing strategy, more is needed to provide definitive insights. Digging into your SMS data will show you specific repeated patterns. But you need a lot more precise information and content to turn these patterns into insights.

article thumbnail

Bidnamic Discovery Pages Help Reduce PDP Bounce Rates

Retail TouchPoints

By reducing bounce rates from online merchants’ product detail pages (PDPs) that are reached via paid SERPs (search engine results pages) on Google, retailers can extend visitors’ journeys throughout their websites and help boost conversion rates. Bidnamic Discovery Pages, which are optimized for speed, can help address page loading slowdowns caused by the multiple elements on PDPs designed to encourage visitors to convert, such as behavioral tracking, rollover zoom features and video assets.

Retail 93
article thumbnail

GIS Innovations Flooded ESRI’s 2023 User Conference

Forrester eCommerce

In July 2023, we attended the Esri User Conference in San Diego, which with 20,000 attendees is the world’s largest geographic information systems (GIS) conference. The conference allowed consumers of GIS like National Oceanic and Atmospheric Administration (NOAA) and Exxon Mobil to demonstrate use cases where they applied those solutions.

Mobile 322
article thumbnail

2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

article thumbnail

How UpSellit’s Coupon Experience Platform Recovers Online Revenue

UpSellIt

Let’s take a look at two common ecommerce scenarios: A 3rd party, such as Honey, auto-applies an unnecessary discount to a customer’s order, lowering your bottom line. A coupon code that you actually intended to offer becomes invalid, and when a shopper unsuccessfully attempts to use it at checkout, they become frustrated and abandon. These two scenarios happen all the time.

article thumbnail

Five things brands can do to win with a margin-minded Amazon

Profitero

Any period of growth is followed by a hardening phase. Breaks punctuate rapid expansion, allowing businesses to catch up, solidify gains, and clean up accumulated waste before resuming strategic overreaching. Given the tighter post-pandemic economy, it’s not surprising that Amazon is taking some time to focus on profitability, operations efficiency, and retail margin recovery.

Retail 78
article thumbnail

New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

Shein and Forever 21 are joining forces in a deal that will allow Forever 21 to sell its youth-focused apparel to Shein’s 150 million online users. The deal may eventually include Shein shop-in-shops at some of Forever 21’s 540 brick-and-mortar stores, which are heavily concentrated in malls, as well as offering consumers the ability to return Shein items at Forever 21 locations.

Fashion 93
article thumbnail

Invest In Demand-Side Platforms To Lift Productivity And Performance

Forrester eCommerce

Demand-side platforms (DSPs) are defined and confined by the acronym’s connotations. In 2007, when DSPs emerged, they coincided with the growth of real-time bidding, a practice since revealed to be rife with data leakage and brand safety concerns.

B2C 320
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.