Sat.Aug 19, 2023 - Fri.Aug 25, 2023

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. The realm of personalization is evolving at a rapid pace, empowering brands to deliver tailored experiences that drive engagement and boost conversions.

eCommerce 129
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How to Increase Website Speed: An eCommerce Guide

Groove

With countless studies having emphasized website speed’s impact on various aspects of user experience and business metrics, it's time we delve into how to optimize your site for speed and ensure a successful online presence. At Groove Commerce, we provide expert insights into enhancing your eCommerce experience on platforms like BigCommerce and Shopify.

eCommerce 195
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How to Choose a UX Optimization Strategy That Drives More Revenue

ROI Revolution

How much of your ad budget are you throwing away because you don’t have the right user experience (UX) optimization strategy in place to drive conversions? Many brands toss money down the drain because their websites provide disappointing user experiences, causing customers to bounce. We get it – we’ve seen it happen with brands across the ecommerce spectrum.

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The first step in mastering your cross-retailer eCommerce strategy

Profitero

The phrase "control the controllables" has gained popularity amid economic uncertainty. This mantra holds true for brands as they approach their cross-retailer eCommerce strategy. With today’s new digitally influenced shoppers, brands must take control to optimize their presence throughout retailer-owned eCommerce touchpoints. Why? Because consumers have become reliant on retailer websites for confidence, social validation, and certainty.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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The INFORM Act Curbs Online Fraud, Poses Business and Tech Challenges

Retail TouchPoints

The INFORM (Integrity, Notification, and Fairness in Online Retail Marketplaces) Consumers Act, which went into effect in late June 2023, marks a significant step forward in curbing online fraud by third-party sellers and organized theft from retail stores. Its primary purpose is to protect consumers by stifling sales of counterfeit, stolen and harmful products on online platforms — from ecommerce stores like Amazon, Etsy and auction sites to the many smaller marketplaces that may operate more l

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How To Complete an Ecommerce Competitive Analysis | Salsify

Salsify

Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers crop up every day, and according to Shopify , one in every five retail sales will be made online by the end of 2023.

More Trending

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10 Ways to Promote Your Next New Product

Wiser

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can aid in successfully showcasing your innovation to the world, creating a buzz, and ultimately increasing your revenue.

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Boosting Average Order Value (AOV): Why Shoppers Pay More | Salsify

Salsify

Learn how to boost average order value (AOV) by understanding the reasons why shoppers will spend and pay more.

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Ecommerce Website: The Ultimate Solution for the Success of Your Online Business

Ecommerce Guru

In the present computerized age, the scene of business has gone through a stupendous shift. The ascent of the web […] The post Ecommerce Website: The Ultimate Solution for the Success of Your Online Business appeared first on Ecommerce Guru.

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GIS Innovations Flooded ESRI’s 2023 User Conference

Forrester eCommerce

In July 2023, we attended the Esri User Conference in San Diego, which with 20,000 attendees is the world’s largest geographic information systems (GIS) conference. The conference allowed consumers of GIS like National Oceanic and Atmospheric Administration (NOAA) and Exxon Mobil to demonstrate use cases where they applied those solutions.

Mobile 369
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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486: Easy 5 Step Guide To Starting A Dropshipping Business (The Legitimate Way) – Family First Friday

My Wife Quit Her Job

In this Family First Friday Episode, I show you the right way to start a dropshipping online store step by step. I’ll unpack the essentials of dropshipping, help you identify a profitable niche, and guide you to select reliable suppliers. You’ll also learn how to set up a compelling online store and make your first sales. What You’ll Learn How Dropshipping Works The Easiest Way To Find A Legit Dropship Supplier Types Of Dropshipping Businesses That You Should Avoid At All Costs

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The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

Mannequins have played a starring role on the store floor for centuries. But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the brick-and-mortar experience — largely because they do not fully or accurately reflect the needs of today’s in-store consumers. That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience.

Apparel 227
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Design System 4.0: A Faster, More Intuitive Self-Service Experience With the New fabric Copilot

Fabric

What is good design? In your day-to-day life, you might not think about good vs. bad design, but you inherently feel it. When it’s good, a button or navigation feels like it almost anticipates your next move, taking you exactly where you expect to go. When it’s bad, you get lost in trying to figure out what to do next rather than the job you actually set out to do.

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Heed The Warnings And Get Climate Risk On Your Risk Register

Forrester eCommerce

On August 14, 2023, a Montana state court found that Montana violated the plaintiffs’ constitutional right to a “clean and healthful environment” by promoting the use of fossil fuels without factoring for the effects of greenhouse gas emissions (GHE). It sets legal precedent for similar cases already filed in other states.

Other 370
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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485: Copy-Proof Your Products! How To Prevent Evil Sellers From Stealing Your IP With Steve Weigler

My Wife Quit Her Job

Today, I’m thrilled to have my friend Steve Weigler back on the show. Steve is the owner of Emerge Counsel, where he helps e-commerce entrepreneurs protect their intellectual property. Last time when Steve was on, the Chinese copycat problem on Amazon was out of control. In this episode, Steve reveals a pretty cool strategy for taking down the pirates.

eCommerce 217
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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 224
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Mike Micucci as new CEO of fabric

Fabric

We are thrilled to welcome Mike Micucci as the new CEO of fabric Commerce. Mike’s appointment comes after a meticulous search by our Board of Directors, and we are confident that his leadership will guide fabric through an exciting new chapter of innovation and growth. “Joining fabric is an honor and an exhilarating opportunity. The opportunity to collaborate with this talented team of e-commerce experts and visionary investors feels like a homecoming as I return to my e-commerce roots. fa

eCommerce 130
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Invest In Demand-Side Platforms To Lift Productivity And Performance

Forrester eCommerce

Demand-side platforms (DSPs) are defined and confined by the acronym’s connotations. In 2007, when DSPs emerged, they coincided with the growth of real-time bidding, a practice since revealed to be rife with data leakage and brand safety concerns.

B2C 369
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Selecting the Ideal FBA Prep Service for Amazon Sellers: The Top 15 of 2023

Algopix

Selling on Amazon through the Fulfilled by Amazon (FBA) program can be incredibly lucrative. With access to Amazon’s vast customer base and efficient fulfillment services, it’s no wonder that many entrepreneurs are diving into the world of e-commerce. However, successfully navigating the complexities of the FBA program requires careful planning and preparation.

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Bidnamic Discovery Pages Help Reduce PDP Bounce Rates

Retail TouchPoints

By reducing bounce rates from online merchants’ product detail pages (PDPs) that are reached via paid SERPs (search engine results pages) on Google, retailers can extend visitors’ journeys throughout their websites and help boost conversion rates. Bidnamic Discovery Pages, which are optimized for speed, can help address page loading slowdowns caused by the multiple elements on PDPs designed to encourage visitors to convert, such as behavioral tracking, rollover zoom features and video assets.

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Summit Media Expands Collaboration with Ann Summers

365 Retail

Performance marketing specialist, Summit , recently extended its current partnership with leading national retailer, Ann Summers. Having already excelled with Ann Summers paid social and SEO, working with the retailer for two and a half years to navigate Safe Search and grow the brands SEO visibility, the Hull based agency has extended their current partnership and will now also be supporting Ann Summers with its paid search, too.

SEO 98
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The State Of Cyber Insurance, 2023

Forrester eCommerce

Cyber insurance is a common tool for risk transfer today. It’s also a key driver for cybersecurity program investment today. But who has cyber insurance and what benefits do organizations see from it?

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Effective Email Marketing Campaigns for Ecommerce Success

Ecommerce Guru

In the speedy universe of computerized trade, where rivalry is wild and client abilities to focus are short, organizations need […] The post Effective Email Marketing Campaigns for Ecommerce Success appeared first on Ecommerce Guru.

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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

Shein and Forever 21 are joining forces in a deal that will allow Forever 21 to sell its youth-focused apparel to Shein’s 150 million online users. The deal may eventually include Shein shop-in-shops at some of Forever 21’s 540 brick-and-mortar stores, which are heavily concentrated in malls, as well as offering consumers the ability to return Shein items at Forever 21 locations.

Fashion 220
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LOOKFANTASTIC Launches New Foundation Finder Tool

365 Retail

LOOKFANTASTIC has announced the launch of its groundbreaking data-driven ecommerce beauty tool designed to match customers with their perfect foundation shade, the LOOKFANTASTIC Foundation Finder. The LOOKFANTASTIC Foundation Finder combines cutting-edge technology with scientific precision to bring the in-store, personalised shade-matching experience online.

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Seize The Opportunity: The Security & Risk Enterprise Leadership Award 2023

Forrester eCommerce

Last month, Forrester announced its inaugural Security & Risk Enterprise Leadership Award. As former CISOs, my Forrester colleague Brian Wrozek and I are sharing our thoughts about why you should apply. There are tangible benefits to you, your team, your organization, and the greater security community.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Future Of Retail: Exploring AI-Driven Process Automation

RetailMinded

In recent years, the retail industry has experienced a sea of transformation. As businesses continually evolve to meet customer expectations, they rely on technology to stay afloat. Whether it’s to ensure timely delivery of products or create a more personalized shopping experience, technology’s role is undeniable. Especially now, with Artificial Intelligence (AI) moving from experimental stages to active implementation in various industries, retailers are on the cusp of a revolution

Retail 97
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out of 10 marketers in the U.S. are using generative AI in their work already, according to Statista. This influence is already being felt across the buyer journey. It’s being used to generate marketing content including social media posts, videos and images.

Toys 216
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LEGO Plans Expansion in Trafford Centre, Cementing Greater Manchester Presence

365 Retail

The globally renowned toy brand, LEGO, has unveiled its plans to launch a new outlet in Trafford Centre. This strategic move is set to mark its second flagship store in Greater Manchester, adding to its existing retail space in the bustling Arndale shopping precinct. The iconic toy company is no stranger to Trafford Centre, already being the home to the much-loved LEGOLAND Discovery Centre, which has become a cornerstone of attractions in the area.

Toys 98
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Black Hat USA 2023: Insights From Our Short Vegas Residency

Forrester eCommerce

Black Hat USA 2023: Insights From Our Short Vegas Residency Black Hat has gone from being RSAC’s smaller tech and practitioner-focused cousin to being a commercial showcase for cybersecurity vendors.

Customer 370
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.