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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" Google Merchant Center Explained What is Google Merchant Center? For example, suppose you run a B2B company supplying laboratory equipment.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing. Manual processes and administrative tasks can often detract from more strategic initiatives. The suite includes innovative tools such as ChatSpot.ai and the A.I.-Powered

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. The hidden expenses of wasted time, expensive fees, penalties or additional losses of goods and services add up. Internet payments mean more purchases.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

One such payment option that has demonstrated its effectiveness in streamlining these transactions is Dynamic Currency Conversion (DCC). DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Benefits for Retailers 1. As evidenced by the data showing U.S.

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business. For shoppers, BNPL is a seamless payment method that helps break up their purchases into several installments, bringing more cash flow and budgeting flexibility.

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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

A recent survey found that one in three Gen Z shoppers would switch merchants if given more personalized offers. Emotionally triggered value, for example, is emerging as one important personalization trend driving higher loyalty. The real magic is in how you tailor an experience to make people feel seen, but not encroached upon.