Groove

APRIL 10, 2019

Our recommendations to delay this approach until later in your email workflow still apply in this situation. We outline this recommendation and more in our related blog that discusses abandoned cart email strategy. This example combines an incentive with a time-bound sense of urgency. Gift included inside”.

Shipping Costs 278

Shipping Costs Gifts Shipping Recommendation 278

Groove

FEBRUARY 18, 2022

Automating various parts of the marketing and sales process helps to streamline business operations. There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients. A birthday is the perfect example of a date trigger.

Merchant Services 195

Merchant Services Shopping Carts eCommerce Shipping Costs 195

Groove

APRIL 21, 2022

An abandoned cart email is an email that eCommerce merchants send to contacts in their database or CRM to remind them that they’ve left a product behind in their online shopping cart. People who shop online, add one or more products to their shopping cart but do not complete the purchase are considered cart abandoners.

X-cart 195

X-cart Shopping Carts Merchant Services Recommendation 195

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Social Media Marketing. Klaviyo vs. Listrak. What Is Klaviyo? Automation.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Optimizely

DECEMBER 6, 2018

But how about also using a low inventory notice that alerts customers to check out before their items have vanished from their shopping cart, possibly forever? One clever CTA variation you can substitute for the all-too-common “Check Out Now” is “Check Availability” (similar to what Brooks Running does in the example below).

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Groove

AUGUST 11, 2020

To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. We recommend that your paid search strategy utilizes a combination of ad formats to attract, engage and nurture customers through the marketing funnel. Demographics. Purchase intent.

Customer 368

Customer PPC Shopping Carts Recommendation 368

lateshipment

DECEMBER 18, 2020

Annually, business owners, marketers, and eCommerce business managers employ tailored strategies to guarantee frictionless holiday season shopping. We have prepared some useful tips and recommendations from top managers, marketers, and other leading experts in online trading, which will help to organize holiday shopping smoothly.

eCommerce 246

eCommerce Shopping Carts Mobile Web Design 246

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reduce Abandoned Carts. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

OCTOBER 4, 2023

Continued Skittishness in the Market (and in Consumer Behavior) Solution: Make Friends with Your Fans Over the past year retailers have faced mixed cues from consumers, with “revenge spending” and spending on experiences increasing at the same time that high inflation drove consumers to become more discerning and frugal in other areas.

Retail 236

Retail Consumer Shopping Carts Technology 236

365 Retail

NOVEMBER 22, 2023

Thanks to such AI-assisted real-time analyses retailers can take data and facts-based decisions and avoid potential inventory discrepancies at self-checkouts,” says Nino Hörttrich, Head of Global Marketing Retail at Diebold Nixdorf. Based on the current shopping cart data and the shopper’s behaviour it detects irregularities in a transaction.

Payment Services 104

Payment Services Shopping Carts Article Technology 104

Retail TouchPoints

OCTOBER 9, 2020

The home furnishing and accent retailer, which operates 20 showrooms and 13 Ashley Home Store showroom licenses in Florida, partnered with cloud commerce provider Kibo , which offered a flexible ecommerce technology that would allow CITY Furniture to develop and support highly customized customer journeys and a fluid shopping-cart experience.

Payments 233

Payments eCommerce Customer Home Furnishings 233

Optimizely

JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. So how do you actually execute a behavioral marketing campaign? You not only have to collect all of the data about your buyer’s behaviors, you also have to centralize it, analyze it, and use it to trigger specific and thoughtful marketing campaigns. Sound tough?

Marketing 186

Marketing eCommerce B2C Channel 186

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. For example, the window between when a customer places an order and when they leave is a prime time to introduce them to new offers and products.

Customer Experience 234

Customer Experience Shopping Carts Presentation Social Media 234

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. Google Shopping, Search & Display Campaigns. For example, we created three campaigns for the Faux Panels account: Faux, Stone and Brick; then, we identified high-impact keywords for each campaign. Our Recommendations. this happened alongside the October launch.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Email Audience

FEBRUARY 17, 2020

Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing approach. 46% of marketing professionals think that retargeting is the most underused marketing strategy.

Marketing 94

Marketing Channel Information Consumer 94

Wiser

NOVEMBER 1, 2023

The product may be in their shopping cart, on their wish list, or viewed multiple times, yet the sale doesn’t reach completion. Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

UpSellIt

AUGUST 23, 2023

For example, if a shopper adds an item to their cart on a mobile device but then abandons the transaction, they should receive a Cart Preserver email with their saved cart contents so it’s easy to come back and complete their transaction. AI-recommendations 6. User Segmentation 5.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

GetElastic

JANUARY 10, 2023

Add to Cart buttons – they may be small, but no online retail store can do without them. Since these little, colorful clickables connect the product to the shopping cart, they are essential to the checkout process and ultimately, to your brand’s bottom line. Your add to cart button color should make it easy to consume.

eCommerce 148

eCommerce Shopping Carts Retail Accessories 148

Retail TouchPoints

JULY 5, 2023

These technical complexities can be time-consuming and costly to overcome; however, shopping cart providers like Volusion and Shopify do offer an easier route for adding digital wallet options to checkout pages. We also recommend surveying customers to help prioritize.

Merchant Services 266

Merchant Services Payment Services Payments Retail 266

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It can be a game-changer for businesses also looking to improve their marketing ROI and increase customer retention rates. It can be a game-changer for businesses also looking to improve their marketing ROI and increase customer retention rates.

Customer 70

Customer Shopping Carts Shipping Costs Subscription 70

Groove

DECEMBER 3, 2020

If you're not using an automated workflow to streamline your marketing efforts, continue reading to discover how eCommerce automation can be used to attract, engage and delight customers at any stage of the buyer's journey. Use an eCommerce workflow to attract your audience with welcome emails, product recommendations and so much more.

X-cart 221

X-cart Customer Retention Shopping Carts eCommerce 221

UpSellIt

MARCH 27, 2024

Learn how to maximize your mobile campaign performance and unlock the full potential of your marketing efforts in the ever-changing digital communication landscape. Mobile vs. Desktop Campaign Examples Content Placement In mobile campaigns, space is limited, but skipping essential messages is not an option.

Mobile 111

Mobile Recommendation Technology Shopping Carts 111

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Retail TouchPoints

APRIL 21, 2021

Expanding your market share is always a good thing. Many people with disabilities rely on user-side assistive technologies, but if your site’s content isn’t built with this in mind, shopping will be difficult or impossible for them. That’s why digital accessibility should be on the minds of every online retail business.

Shopping Carts 277

Shopping Carts Technology Document Online Retail 277

eCommerce Training Academy

NOVEMBER 23, 2019

Instead, I’m going to share some ideas on how eCommerce businesses can prepare their digital marketing efforts for Black Friday. Here’s what I usually recommend: What to Promote During Early Black Friday. How to Plan Your Black Friday Marketing Campaigns. It is important. Let’s get started! Assign tasks.

eCommerce 105

eCommerce Marketing X-cart Social Media 105

Optimizely

FEBRUARY 5, 2019

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Have any other ideas beyond what we recommend here? Tweet them at us!

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

Kissmetrics

FEBRUARY 5, 2021

Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase.

Shopping Carts 347

Shopping Carts eCommerce Shipping Costs Payment Services 347

Retail TouchPoints

OCTOBER 9, 2020

The home furnishing and accent retailer, which operates 20 showrooms and 13 Ashley Home Store showroom licenses in Florida, partnered with cloud commerce provider Kibo , which offered a flexible ecommerce technology that would allow CITY Furniture to develop and support highly customized customer journeys and a fluid shopping-cart experience.

Payments 132

Payments eCommerce Customer Home Furnishings 132

Ecommerce Platforms

APRIL 30, 2020

Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. A quick search on Google brings up tons of options, ranging all the way from HubSpot to SendinBlue for email marketing and landing pages. A great example is comparing WooCommerce to Ecwid.

eCommerce 245

eCommerce WooCommerce Payment Services Shipping Costs 245

Omnisend

NOVEMBER 9, 2021

We don’t just work hard to deliver marketing solutions for merchants. One stand-out feature that Omnisend affords is the ability for abandoned cart email automations to access BigCommerce shopping carts across any device. Shane Biles, Director of Marketing, B-Wear Sportswear. That’s right—one of two.

BigCommerce 148

BigCommerce Technology Merchant Services Shopping Carts 148

Optimizely

MAY 4, 2017

By sending a relevant push notification at the right time, marketers can create urgency and encourage customers to engage in that very moment. REAL WORLD EXAMPLE. Consider an example push message we received from a retailer that specializes in handbags, backpacks, and leather goods. So remember, be action-oriented.

Mobile 170

Mobile Shopping Carts Reference Download 170

Retail TouchPoints

JUNE 23, 2022

Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. The takeaway here is to know your customer base so you know how much to invest in personalization.

Payment Services 264

Payment Services eCommerce Payments Retail 264

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JULY 6, 2020

Include these tactics in your eCommerce marketing strategy to increase average order value and improve the customer experience: Bundle discounts. Decrease shopping cart abandonment and encourage shoppers to purchase additional items by letting them know exactly how much more they must spend to qualify for free shipping.

Shipping Costs 343

Shipping Costs Gifts Shipping Merchant Services 343

Sailthru

SEPTEMBER 3, 2019

Mobile marketing is an important aspect of every marketing plan (or at least it should be.) The good news is that technological advances like geolocation enable marketers to do make that happen, more effectively and more accurately. How to Use Geolocation Tracking for Marketing.

Mobile 98

Mobile Marketing Shopping Carts Presentation 98

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. And occasionally, it means identifying the marketing, optimization, and advertising elements that you’ve neglected. But what can you do after that? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Retail TouchPoints

MAY 18, 2021

However, taking advantage of this growing market isn’t easy, with higher churn rates making it difficult for brands to cover acquisition costs and scale revenues. When consumers reach their shopping cart, they’re usually excited about the products they’re buying. So how can merchants get a piece of the pie?

Subscription 149

Subscription Payments Merchant Services Shipping Costs 149