Groove

APRIL 6, 2021

In this blog, we'll be covering the key features of HubSpot automation that help sales and marketing teams create a seamless buyer's journey from beginning to end. Continue reading to see how HubSpot automation can benefit your marketing, sales and customer service teams. How about to those who have abandoned their shopping carts?

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Omnisend

DECEMBER 2, 2021

Despite the growing popularity of various digital media, SMS remains among the most powerful platforms for marketing. This is especially true in ecommerce where marketers can maximize the value of automated text messages. Businesses across all industries use text message automation for marketing. Reading Time: 6 minutes.

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Groove

MARCH 11, 2024

When your website visitors add products to their cart but don't end up checking out, they become part of a group of customers who had the intent to purchase but didn’t follow through. Setting up an effective Klaviyo abandoned cart strategy can convert these valuable visitors into sales for your business. According to Hubspot, 73.9%

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Groove

APRIL 10, 2019

This example combines an incentive with a time-bound sense of urgency. In this example, announcing that a customer will receive a gift but not sharing what it is creates an internal question: "what is the gift?". Additionally, keeping shopping carts fresh over time can help shopping experiences remain relevant.

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Groove

FEBRUARY 18, 2022

Automating various parts of the marketing and sales process helps to streamline business operations. There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients. A birthday is the perfect example of a date trigger.

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Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email.

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Groove

AUGUST 4, 2020

Leverage email marketing. Capture abandoned carts. For example, if you're shopping for a men's razor on Amazon and initially intend to buy one handle and one blade, you may come across an offer that includes a variety pack with two handles and 5 blades. Leverage Email Marketing. Up-sell and cross-sell products.

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Omnisend

SEPTEMBER 5, 2023

Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. In this article, we’ll explore various SMS marketing campaign types, strategies for success, as well as ways to get started with ecommerce SMS marketing. In this post: What is SMS marketing for ecommerce?

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Groove

FEBRUARY 17, 2024

Over 70 percent of online shopping carts wind up abandoned, leaving that sale uncompleted. But a well-crafted, timely Shopify abandoned cart email can give your customers the nudge they need to reconsider and complete their purchases instead of missing out. Here are some techniques for ensuring yours are effective.

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Groove

APRIL 21, 2022

An abandoned cart email is an email that eCommerce merchants send to contacts in their database or CRM to remind them that they’ve left a product behind in their online shopping cart. People who shop online, add one or more products to their shopping cart but do not complete the purchase are considered cart abandoners.

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GetElastic

AUGUST 10, 2021

Below is a list of prime omnichannel examples from eight renown brands across a variety of industries to give you an idea of how you can adapt an omnichannel strategy to your business. With such a truly interconnected, seamless digital experience, they are one of the top omnichannel experience examples. Starbucks & Dunkin Donuts.

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Retail TouchPoints

JULY 12, 2022

Amazon has unveiled a new and improved version of its smart shopping cart — called the Dash Cart — and plans to roll out the carts at select Whole Foods Market stores for the first time.

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Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. Kaviyo and ActiveCampaign are two of the industry's best marketing automation solutions. Is your company ready for this kind of growth?

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Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. Examples of Micro Conversions. Let’s walk through perhaps the most popular micro conversion on a website: adding an item to a shopping cart.

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Retail TouchPoints

FEBRUARY 9, 2022

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. For example, IKEA Dubai found that many of its customers were having a hard time reaching them.

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lateshipment

DECEMBER 18, 2020

Annually, business owners, marketers, and eCommerce business managers employ tailored strategies to guarantee frictionless holiday season shopping. We have prepared some useful tips and recommendations from top managers, marketers, and other leading experts in online trading, which will help to organize holiday shopping smoothly.

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Email Audience

FEBRUARY 17, 2020

Over time, retargeting has proven to be an irreplaceable marketing tool for businesses that key into its potential. Yet, it might interest you to know that a high number of companies are not implementing this marketing approach. 46% of marketing professionals think that retargeting is the most underused marketing strategy.

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Retail TouchPoints

FEBRUARY 12, 2024

Fortunately, shoppers don’t just have to cross their fingers and hope threat actors overlook their shopping carts. Avoid shopping on public WiFi Most people believe using public WiFi is safe by default. Here are a few tips that shoppers can use year-round to stay safe and boost their cybersecurity: 1.

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Optimizely

JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. So how do you actually execute a behavioral marketing campaign? You not only have to collect all of the data about your buyer’s behaviors, you also have to centralize it, analyze it, and use it to trigger specific and thoughtful marketing campaigns. Sound tough?

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Omnisend

APRIL 29, 2021

Launching your clothing brand may seem like a pretty challenging task, but the marketing process can be even more daunting. With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Here we take a deep dive into the top clothing brand marketing ideas you need to try out.

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Retail TouchPoints

FEBRUARY 18, 2022

Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. Wish Clips already is available to Android users in nine markets — Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan and the U.S. — and will be rolled out to iOS users starting in April.

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Email Audience

FEBRUARY 23, 2021

Let’s demystify AMP emails and what they mean for email marketing in the long run. This while emails account for the largest tonnage of marketing traffic on the internet. So naturally, marketers have been looking for ways to innovate with their emails. Marketers over the world got excited when Google introduced AMP for Email.

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Optimizely

DECEMBER 6, 2018

But how about also using a low inventory notice that alerts customers to check out before their items have vanished from their shopping cart, possibly forever? One clever CTA variation you can substitute for the all-too-common “Check Out Now” is “Check Availability” (similar to what Brooks Running does in the example below).

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Retail TouchPoints

OCTOBER 4, 2023

Continued Skittishness in the Market (and in Consumer Behavior) Solution: Make Friends with Your Fans Over the past year retailers have faced mixed cues from consumers, with “revenge spending” and spending on experiences increasing at the same time that high inflation drove consumers to become more discerning and frugal in other areas.

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Retail TouchPoints

APRIL 8, 2022

These and other breakdowns along the complex global supply chain have caused shipping costs to soar and other expenses like warehousing, marketing and packaging to skyrocket as well. An empowered and proactive procurement team can keep the doors open even when market winds are doing their best to blow them closed.

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Groove

JANUARY 8, 2020

Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. The idea is to make it a no-brainer for customers to add the item to their cart with the intention of purchasing it, without distracting them from the original purchase they are making.

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Retail TouchPoints

NOVEMBER 15, 2022

Despite an increase in the number of households with smart TVs and the growing number of shoppable ad formats, the shopping cart remains stubbornly elusive for many brands and retailers. With brands looking to bring direct marketing into the 21 st century at last, linking TV ads and ecommerce is critical.

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Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reduce Abandoned Carts. Reading Time: 8 minutes.

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Optimizely

APRIL 23, 2018

Are you getting actionable insights that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

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Retail TouchPoints

AUGUST 2, 2023

Amazon Fresh sent an email to customers noting that non-Prime members in 12 key markets will be able to get an assortment of national brands, local brands and private label brands delivered right to their doorstep at the same low prices. For example, although Amazon operates 44 Amazon Fresh stores across the U.S., Richmond, Va.;

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365 Retail

NOVEMBER 22, 2023

Thanks to such AI-assisted real-time analyses retailers can take data and facts-based decisions and avoid potential inventory discrepancies at self-checkouts,” says Nino Hörttrich, Head of Global Marketing Retail at Diebold Nixdorf. Based on the current shopping cart data and the shopper’s behaviour it detects irregularities in a transaction.

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Payment Services Shopping Carts Article Technology 105

GetElastic

JANUARY 10, 2023

Add to Cart buttons – they may be small, but no online retail store can do without them. Since these little, colorful clickables connect the product to the shopping cart, they are essential to the checkout process and ultimately, to your brand’s bottom line. Your add to cart button color should make it easy to consume.

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Wiser

NOVEMBER 1, 2023

The product may be in their shopping cart, on their wish list, or viewed multiple times, yet the sale doesn’t reach completion. Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior.

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Kissmetrics

SEPTEMBER 21, 2021

For example, a recent IPSOS study found consumers are 54 percent more likely to purchase from online retailers that offer PayPal, and a recent Morning Consult survey found PayPal is the #2 trusted brand in the world. As consumers add items to their shopping cart, the cost can quickly add up.

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Retail TouchPoints

DECEMBER 18, 2020

Rosen noted that going to market so quickly without a completely polished experience would normally be “pretty unthinkable.” Stylists pre-select items based on clients’ needs and preferences and then fill virtual shopping carts for them to review. If shoppers begin their journey in a store, they can easily finish it online.

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Payment Services Shopping Carts Clothing Omnichannel 307

Liveintent

DECEMBER 2, 2019

It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. In fact, 89% of marketers say the email address is their most important piece of data. Marketers should also let their brand shine through so customers get a strong sense of your image and values off the bat.

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Optimizely

APRIL 23, 2018

Are you getting actionable insight that you can use to improve your B2C marketing efforts? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences , improve your marketing efforts , and boost revenue.

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