Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

Marketing 363

Marketing Events Blog Channel 363

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. We know that AI can help build more meaningful connections between people and content.

Marketing 257

Marketing Technology Recommendation Management 257

Kissmetrics

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. Think About the Audience.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 323

Marketing Information Consumer Reference 323

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 311

Marketing Technology Social Media Recommendation 311

Kissmetrics

OCTOBER 22, 2020

The connection between your traffic and your landing page is called an accurate message to market fit. You want your message to perfectly fit your market so you can start with a winning funnel that’s only bound to go up from there. If you’re not sure, there would be multiple examples further down the post.

Books 302

Books Shopify Games Conversion Optimization 302

Kissmetrics

JUNE 8, 2021

This is the case with people who do catalog sales, for example. They could be wholesalers, retailers, distributors, or brokers, for example. One example is brands that promote products online but don’t deliver them directly to customers. The costs relative to sales and marketing are divided between the parties.

Channel 263

Channel Magazine Consumer Operations 263

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 66

X-cart eCommerce Marketing Live Chat 66

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 129

Marketing Gifts Recommendation Clothing 129

Groove

MAY 12, 2021

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software.

eCommerce 370

eCommerce Marketing Merchant Services Recommendation 370

Retail TouchPoints

MAY 15, 2023

Typically, conversational consumers use voice-activated texts and make inquiries on mobile devices, as well as shop and seek product recommendations with smart tools. Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers.

Marketing 214

Marketing Presentation Consumer Recommendation 214

Ecommerce Platforms

MARCH 27, 2023

Thankfully, businesses don’t need to conduct machine learning from scratch as there are dozens of ready-made solutions on the market. Finding correlations in sales and marketing data may lead to quality improvements in your approach to the business and drive more revenue than simple optimization ever could.

eCommerce 104

eCommerce Payment Services Payments Recommendation 104

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? Product recommendations are no different: whether you’re recommending products on your site or in your email campaigns, if the product is relevant to your customer, they’ll be more likely to buy. Reading Time: 8 minutes.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Email Marketing Strategy Tips. What was once a burden ? no longer needs to be!

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Kissmetrics

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. An ethical marketer builds their PPC campaigns based on both moral and business perspectives. As a marketer, put people before clicks (and profits). They can also get you in trouble with the law.

PPC 259

PPC Shipping Costs Marketing Social Media 259

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations.

Recommendation 154

Recommendation Apparel eCommerce Improvements 154

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 147

Recommendation Customer Retail Social Media 147

Omnisend

AUGUST 25, 2023

Reading Time: 7 minutes Many marketers believe that promotional messages are seen as digital nuisances by users. Not only have we provided examples of promotional SMS, we also suggest ways in which you can use the messages to drive conversion. A promotional SMS is a concise, text-based message designed for marketing purposes.

Shipping Costs 78

Shipping Costs Shipping Marketing Information 78

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 244

Marketing Retail Social Media Consumer 244

Groove

APRIL 10, 2019

Our recommendations to delay this approach until later in your email workflow still apply in this situation. We outline this recommendation and more in our related blog that discusses abandoned cart email strategy. This example combines an incentive with a time-bound sense of urgency. Buy in the next 24 hours and get 15% off”.

Shipping Costs 278

Shipping Costs Gifts Shipping Recommendation 278

UpSellIt

NOVEMBER 16, 2022

Product recommendations are the new standard in ecommerce with the market size projected to reach $12 billion by 2025. Consumers expect recommendations, and their ability to boost KPIs plays a huge factor in their growing popularity. Take a look at theses six variations so your brand can strategize with confidence.

Recommendation 78

Recommendation Shipping Costs Customer Loyalty Consumer 78

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 283

Marketing Retail Comparison Shopping Workshop 283

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

JULY 7, 2022

A common pitfall of influencer marketing at this level is “trying too hard to script the experience and pushing influencers into a corner,” said Lindsey Jerutis, General Manager at influencer platform ShopStyle Collective. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 285

Marketing Social Media Recommendation eCommerce 285

Omnisend

SEPTEMBER 27, 2023

Reading Time: 11 minutes Many marketers think that Halloween email marketing doesn’t require planning or strategy. But the truth is, that successful Halloween marketing campaigns demand rigorous planning, foolproof strategy, and diligent execution. Ready to spook your subscribers and make them buy?

Events 141

Events Arts Presentation Marketing 141

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 259

Marketing Food and Beverages Retail Consumer 259

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 363

Marketing Recommendation Other Customer 363

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. Here are some examples to get your wheels turning.

Marketing 319

Marketing Social Media SEO Recommendation 319

Kissmetrics

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. So how do you know if a marketing automation agency is a good idea? Let’s explore some examples.

Marketing 266

Marketing Recommendation Social Media Events 266

Kissmetrics

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Marketing 363

Marketing Operations Definition Recommendation 363

Kissmetrics

MARCH 29, 2021

Is it a piece of marketing material if it doesn’t have a call to action ? You could recommend users follow your sister brand’s account (like BarkBox), visit your store (Brooklinen), or get in touch with support (The Sill). Look at BarkBox, as an example. Here are a few tips to help you get it right. Include a Call to Action.

eCommerce 338

eCommerce Toys Clothing Social Media 338

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Leverage an email marketing platform.

Marketing 363

Marketing X-cart Webinar Recommendation 363