article thumbnail

How to Lower PPC Churn Rates

Kissmetrics

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

PPC 319
article thumbnail

What is Programmatic Buying For PPC?

Kissmetrics

One relevant example is programmatic advertising. Here’s an example to help you understand the process. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks. billion in 2019.

PPC 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
article thumbnail

PPC Management Software for eCommerce: Is It Worth It?

Inflow Insights

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92
article thumbnail

Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Once you click the link above, you’ll see a subscription box popup on YouTube.

eCommerce 363
article thumbnail

The 7 Best Strategies for D2C Brands

Kissmetrics

Examples of D2C Brands. Peet’s Coffee Subscription. Peet’s brought these concepts together with their coffee subscription service. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers.

article thumbnail

How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

Decide what you want from each stage of the funnel; for example, maybe you want to increase your traffic at the top of the funnel, boost your engagement rate in the middle, and increase your conversions at the end. For example, you might use Google Analytics or email automation software to measure your success rates.

Download 361