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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. What about Apple?

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A Detailed Skrill Review: Is Skrill the Right Payment Platform For You?

Ecommerce Platforms

Let's be clear–I can be certain it's a legitimate payment processor. However, this is often because Skrill does take on risk by supporting merchants that aren't supported by PayPal and other more popular processors. So, the advantages are that Skrill takes on more risk than other payment processors such as PayPal.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

This group, known as Generation Z, represent a buying power of $44 billion. One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Payments play a key role. Then the desired payment method can be selected. population.

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Gen Z’s Message to Merchants: Meet Us in the Metaverse

365 Retail

A new study from FIS ® (NYSE: FIS), shows how the shopping preferences of younger UK consumers have shifted as adoption of embedded finance services reaches mainstream usage among Millennials and Gen Zs, while their older counterparts are less engaged with newer, digitally-oriented financial experiences. About the survey.

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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. They can also build a landing page and have Shopify process the payments for them.