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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

“We all know how digitally savvy the Chinese consumers are and how fast they’re able to embrace new technologies,” said Janet Wang, Head of Alibaba’s luxury division in a statement. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

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Why LUSH Traded Social Media for a New Era of Collaborative Storytelling

365 Retail

To create a revolution you need the masses, so part of Lush’s strategy is to grow its presence and tell more of their stories across different channels. The post Why LUSH Traded Social Media for a New Era of Collaborative Storytelling appeared first on 365 RETAIL | The Latest Retail News.