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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications. Whenever possible, retailers should price match the cost of the original item.

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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

Frequent Shipping and Delivery Challenges and How You Can Overcome Them High Shipping Costs Skyrocketing shipping costs are the most frequent challenge for both e-commerce merchants and customers. A not-so-fun fact is that shipping is arguably one of the biggest cost-centers for any e-commerce business.

eCommerce 130
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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Zero-party data is best used when it helps to identify a key audience that would otherwise be too hard/expensive to find. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

Gifts 262
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Shopify vs Shopify Plus (Shopify+): Which is Right For Your Business?

Groove

The three tiers are: Basic Shopify Advanced Each of these plans has its own separate pricing and features. Shopify Within Shopify Basic, there are three standard pricing plans : Basic, Shopify, and Advanced. The prices below are the starting prices. We'll go into more detail in the sections below.

Shopify 195
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The Essential Guide to Shopify ERP Integration [2024]

Groove

Optimizing Inventory: Because Shopify ERP integration platforms sync inventory levels in real-time, you’ll prevent overstocking and stockouts, all while reducing costs. It also allows for personalized marketing and better customer service. Using an ERP also has an initial setup cost and associated maintenance expenses.

Shopify 393
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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

The other is being aware of the important dates and deadlines associated with shipping carriers and important eCommerce events. Read on to get access to all the critical data you need to plan your marketing game this holiday season. eCommerce 2021 Holiday Calendar for Marketing Campaigns. Halloween - Sunday, 31st October.