article thumbnail

DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Retail TouchPoints

Wine Insider marks the second acquisition for Full Glass following the purchase of the DTC operating assets of wine and lifestyle brand Winc.com from Amass Brands Group. ” . ”

eCommerce 147
article thumbnail

10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. Think big — way outside the product recommendations box. It has to be cross-channel. Instead, build practices to stay close to customer insights.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 strategies to stand out during BFCM

lateshipment

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. Adapt a multi-channel marketing strategy Be where your customers are. Consumers have evolved so much but this tradition seems timeless.

article thumbnail

Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.” The survey uncovered three core themes and takeaways: 1.

Consumer 211
article thumbnail

How to Enhance Your SMS Campaigns by Boosting Deliverability

Omnisend

Understanding SMS reliability and how to improve upon it are key to making this communication channel shine. More ecommerce marketers are viewing it as a valuable communications channel. We recommend investigating low percentages, as they are typically indicative of issues with the network or other components of text delivery.

article thumbnail

Very launches virtual try-on experiences for beauty customers

365 Retail

Digital retailer Very , which is operated by The Very Group , has launched virtual make-up try-on features that use augmented reality to allow customers to discover and choose products that best match their needs. year-on-year).

article thumbnail

Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. Omnisend The Omnisend email builder also comes with Ecommerce-focused features such as a product listing, discount block, and product recommender. At the same time, emails can also get overwhelming for customers.