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Event marketing: Complete guide and strategies for 2024

Omnisend

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88
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The New Era of Digital Marketing: Important Trends for 2022

ChannelAdvisor

As a brand, your aim is to drive visibility, capture consumer attention and improve your ad spend effectiveness in order to remain competitive. In our recent The New Era of Digital Marketing virtual seminar, we delved into two major themes driving e-commerce today; the emergence of retail media and the growth of social media.

Seminar 93
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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

Marketing 239
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How is MLOps Used in Business and Marketing?

Kissmetrics

MLOps, in simple terms, is a set of best practices for improving communication and collaboration between your employees on the data science and operations sides of your brand. All new technology has either a positive or negative effect on the digital marketing industry, so it’s crucial we understand what we’re getting. What is MLOps?

Marketing 257
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The New Era of Digital Marketing: Important Trends for 2022

ChannelAdvisor

As a brand, your aim is to drive visibility, capture consumer attention and improve your ad spend effectiveness in order to remain competitive. In our recent The New Era of Digital Marketing virtual seminar, we delved into two major themes driving e-commerce today; the emergence of retail media and the growth of social media.

Seminar 52
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Peer Insights: How Multifamily Marketers Use Data to Woo Renters, Cultivate Advocates

PERQ

In the latest installment of PERQ’s Sofa Seminar Series, we’re joined by two of your peers in exploring how multifamily data can help you turn more leads into renters and advocates. You’ll find the full Sofa Seminar presentation at the end of this post.). Improving follow-ups and outcomes.

Seminar 68
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How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

GetElastic

Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation. In 2017, Johnstone refreshed their commerce platform and significantly improved performance and connectivity with the back-end system.