Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

Inflow Insights

OCTOBER 18, 2021

The more you expand your campaign portfolio, the more challenging it can be to make sure you’re allocating ad spend in the right places, especially considering seasonality and other fluctuations in demand. Why Short-Term PPC Forecasting is Important. Introducing Our PPC Budget Calculator: Inflow’s Budget Pacing & Adjustments Tool.

PPC 117

PPC Download Information Search Marketing 117

Bryan Eisenberg

AUGUST 2, 2016

We can assume from what we know of Don that if people hire him, they will love him and tell others and that will drive people to go back online and search for him after the recommendation and continue this positive circle of business. What about reviews and recommendations? Are you trustworthy? Insured, bonded?

PPC 144

PPC Improvements Recommendation Marketing 144

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Groove

FEBRUARY 21, 2019

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. This peer-driven approach to data sharing fosters continuous improvement, making it an invaluable resource for any eCommerce business looking to thrive.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

APRIL 4, 2024

High sessions may signal successful marketing, but coupled with other metrics, they also offer clues about user engagement and traffic quality. Revenue: As the bottom line, net sales reflect your revenue post-refunds, discounts, and other variables.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Kissmetrics

JANUARY 25, 2021

This is a simple and strategic way to upgrade your automated PPC ads. If you decide to pin only one headline, it will prevent other headlines from being used in that spot. Google recommends not using this feature unless you are a skilled ad tester, as it will impede the ability of the responsive search ad software.

PPC 306

PPC Recommendation Information Improvements 306

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Ecommerce Platforms

JANUARY 10, 2022

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. analysis for every keyword.

PPC 197

PPC Channel Information Other 197

Kissmetrics

NOVEMBER 6, 2020

By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Your goal should be to improve Amazon SEO.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Knowing this data is huge for the continuous improvement of your marketing efforts. Why Integrate PPC Call Tracking? But, they’re often missing one big piece of the puzzle: the why and how behind these purchases.

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Some advertising account managers are quick to automate entire accounts; others, like me, are more skeptical. Starting Work for a New PPC Client. So if you need help running your own PPC campaigns our team is here to help.

Improvements 88

Improvements PPC Mobile Management 88

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. Before anything else, we recommend scaling content production to target all of your important customer segments.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

FEBRUARY 1, 2021

With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze. All seven SEO plugins in this guide are suited for any WordPress website and help you improve engagement and increase traffic. #1 SEMRush offers three pricing plans, including: Pro: $199.95

SEO 355

SEO Social Media Improvements PPC 355

Algopix

FEBRUARY 22, 2024

Listing Optimization: Optimize product listings with relevant keywords, high-quality images, and persuasive descriptions to improve search visibility and conversion rates. Respond promptly to inquiries, address concerns, and solicit feedback to improve the overall customer experience. What Are the 4 Types of Private Labels?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Kissmetrics

FEBRUARY 22, 2021

Satisfied customers are also more likely to recommend your services or product to others. 7 Steps for a Better Onboarding Client System That Improves Customer Retainment. Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier.

Customer Retention 279

Customer Retention Document Improvements Information 279

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The real choice is which channel to scale more than the other — and that depends on the details of your business. The real choice is which channel to scale more than the other — and that depends on the details of your business.

PPC 156

PPC eCommerce Social Media Channel 156

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

BigCommerce

MAY 2, 2017

So I dropped my price to cost and cranked up the PPC. I didn’t consider that the keyword at the beginning of the title had more weight than any other words. So I rearranged the title, lowered the price and re-introduced PPC. Improved payment choices. I absolutely recommend Amazon Pay. I was on Page 1!

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

SellBrite

NOVEMBER 26, 2019

A low Amazon conversion rate can signal an issue with your product, your listing, your price, your customer reviews, or a variety of other factors. To determine what’s causing your conversion rate to be one way or the other, you first need to determine your conversion rate. How to Improve Your Amazon Conversion Rate.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? Others need to spend several thousand dollars to see results. If there’s one factor that will determine your Google ads’ cost more than any other, it’s your industry. It depends.

PPC 310

PPC eCommerce B2C Improvements 310

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. When you consider this, it’s easy to understand why Google and other organizations restrict data access.

PPC 348

PPC SEO Gifts Definition 348

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our digital marketing team frequently uses automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

FEBRUARY 23, 2021

I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. No URLs, barcodes, usernames, CTAs, phone numbers, email, or logos of other social platforms allowed. In other words, you don’t have to be a design genius to run a sponsored Snapchat filter. Measure, Optimize, and Improve.

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

DECEMBER 15, 2020

But, when bundled with other relevant cookies, they can be used to create an online “persona” that can predict behaviors and seek out trends in browsing. This is valuable information for marketers who are looking to improve, modify, or tailor content to their users. That being said, not all cookies are made the same. No thank you.

eCommerce 320

eCommerce Information Improvements Reference 320

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. That’s a lot of other stores for users to choose from.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

RetailMinded

NOVEMBER 4, 2023

Here’s how you can utilize them efficiently: Share Updates Often: Regularly posting about new products, sales, and other updates can keep your brand fresh in customers’ minds. Time Savings: Doing SEO yourself takes time away from other business tasks. Trusting the pros frees you to focus on core operations.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Kissmetrics

DECEMBER 21, 2021

While having a target audience may help narrow your focus and improve your PPC campaigns, it won’t necessarily win you any fans when it comes to your content. Screen readers rely on alt text to describe pictures and other visual content. You can do many other things, which I’ve covered in my article on ADA website compliance.

Article 277

Article Blog PPC Marketing 277

Kissmetrics

MARCH 12, 2021

It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others. During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. ” Still, others say it takes 11 times.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

ROI Revolution

OCTOBER 28, 2022

The company focuses mainly on shoes and other running products, with a target audience of fitness activists, runners, walkers, and hikers. The brand turned to their PPC advertising partners at ROI Revolution for help. The Situation. Opportunity Identified. ROI in Action. Overall clicks also grew 21% compared to the prior three months.

PPC 78

PPC Recommendation Channel Operations 78

Ecommerce Platforms

JUNE 25, 2021

However, with the right keyword research, an understanding of which product fields are most important and a plan to continuously improve your keywords can put you ahead of the rest. That is where SEO is very important, if you get your keywords optimised then the other three elements will follow. Improve Rankings. Amazon PPC.

PPC 118

PPC SEO Improvements Mobile 118

Kissmetrics

APRIL 14, 2021

You enter in phrases you think your prospects are searching, and it will tell you other similar, relevant phrases. I also recommend you use the keyword “Suggestions” provided under the main chart. In other words, what is the intent of the keyword? There is no point in advertising on keywords no one is searching.

X-cart 307

X-cart Recommendation Customer Other 307

Kissmetrics

JULY 31, 2021

In other words, people need nurturing before they’ll buy a product. The final stage should be focused on giving prospects a reason to buy your product, sign up for your service, or take any other action you desire. Consider using PPC ads to increase traffic in the first instance. Encourage Users to Take Action.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

SEPTEMBER 20, 2021

If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. We’ll discuss and answer those and other niche paid media campaign questions next. Look at the advertising rates on Instagram, Facebook, Google, or whatever other channel you want to use.

Social Media 271

Social Media Shopify Magazine PPC 271