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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?

Retail TouchPoints

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. 4 Pros of Digital Wallets Some of the advantages of digital wallet payment options include: 1.

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To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

Retail TouchPoints

But industry experts believe that the real power of these media networks lies within the four walls of the store. Industry players overall agree that the store is not dying, it’s being reinvented and, by necessity, becoming more experiential. In the ecommerce realm, we’ve seen retail media networks emerge and accelerate.

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2023 Telecom Industry Address: Why a Mobile POS is Mandatory

iQmetrix

At the iQmetrix Telecom Industry Address, iQmetrix’s Trish Sale explained how a mobile point-of-sale is no longer a nice-to-have

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Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19

Retail TouchPoints

Mobile Technology Is Well-Established, And Still Going Strong. One of the more common contactless technologies is mobile: 66%. For retailers, leveraging shoppers’ mobile devices for functions like self-checkout offers advantages that go beyond creating a smoother, safer experience for customers.

Mobile 295
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Four Must-Have Features For A POS Mobile Device Management Solution

RTP blog

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go. Having the tablets in kiosk mode can ensure uninterrupted service.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

We are past the point of conjecture about whether AI will upend the retail industry; it already has. From ecommerce and mobile shopping to personalized product recommendations and BNPL, many retail innovations have transformed the consumer experience.

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