Industry Recommendation Search Marketing SEO 
Retail TouchPoints
SEPTEMBER 23, 2021
Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.
Inflow Insights
NOVEMBER 1, 2021
It’s no surprise then that, in 2021, companies are expected to spend tens of billions of dollars on search engine optimization (SEO). SEO works, but it takes time — and it’s important to know just how much before you start investing. How Long Does SEO Take? Some aspects of SEO will yield results more quickly.
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Retail TouchPoints
JUNE 16, 2023
Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). As a result, it is crucial to stay up to date on Google’s updates to maintain an effective search strategy.
Retail TouchPoints
DECEMBER 10, 2021
This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.
Kissmetrics
FEBRUARY 4, 2021
Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. It also means we think big for our employees, to help them launch great careers in the industry.
Kissmetrics
MAY 21, 2018
As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. And that starts with personalization.
Kissmetrics
JANUARY 31, 2022
E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.
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