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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Finding the answers to these questions will deeply inform your engagement strategy and serve to separate high-value users from others that may need more TLC.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play. Today, point-of-sale devices and iPads are commonly used edge devices that can compute data locally and then send important information back to the cloud.

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Store Point of Sale Data Sheet

Mi9

This data sheet is written for professionals in specialty retail organizations in a variety of verticals who are involved in store solutions, including point of sale (POS). Roles may include senior executives, information technology, operations, customer experience, finance, and more. What will I learn about?

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Information Overload: Don’t Let Self-Checkouts Become a Chokepoint

Retail TouchPoints

There’s no doubt the technology can bring tremendous benefits, such as allowing more customers to pay at the same time, thus reducing wait times without having to staff additional cashier stations. For retailers, self-checkout is something of a double-edged sword.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now.

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Lowe’s Employs RFID, Blockchain to Combat Retail Theft

Retail TouchPoints

Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain. Visualization of how Project Unlock RFID tags will work.

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How Does a POS System Work? 5 Common Point of Sale Questions

Korona

A point of sale system used to be a cash register that simply took account of the sales of the day and organized the bills into sections. The current main function of point of sale systems remains the same. However, with today’s technology, these systems provide so much more. What is POS equipment?